WiZE Mobile, Independent Mobile Broadcasting Station Content Survey

1. WiZE Mobile
S u r v e y : What Consumers W a n t
© 2009 XCHG Technology.
All rights reserved.
The contents of this publication are protected by international copyright laws, database rights and other intellectual property rights. The owner of these rights is
XCHG TECH, our affiliates or other third party licensors. All product and company names and logos contained within or appearing on this publication are the
trademarks, service marks or trading names of their respective owners, including Content Xchange. This publication may not be:-
(a) Copied or reproduced; or
(b) Lent, resold, hired out or otherwise circulated in any way or form without the prior permission of XCHG TECH.
Whilst reasonable efforts have been made to ensure that the information and content of this publication was correct as at the date of first publication, neither
XCHG TECH nor any person engaged or employed by XCHG TECH accepts any liability for any errors, omissions or other inaccuracies. Readers should
independently verify any facts and figures as no liability can be accepted in this regard - readers assume full responsibility and risk accordingly for their use of such
information and content.
Any views and/or opinions expressed in this publication by individual authors or contributors are their personal views and/or opinions and do not necessarily
reflect the views and/or opinions of XCHG TECH.

2. WiZE Mobile Survey
UNDERSTANDING THE MOBILE CONTENT INDUSTRY
1…
Name ………………………………………………………………………………
Mobile Num ………………………………………………………………………
Where do you live ………………………………………………………………………………….
What is your age ……………………………………………………………………..
What is your occupational status ……………………………………………………….
2…
In the past three months, how many times have you done the following on
Your Mobile phone?
Browsed the Internet YES NO
Placed a bet YES NO
Performed a search for content YES NO
Used a dating site or service YES NO
Installed a downloaded application YES NO
Used a mobile coupon YES NO
Played a single player Game YES NO
Played a multiplayer Game YES NO
Accessed mobile banking services YES NO
Check your bank balance YES NO
Pay bills YES NO
Pay for goods in shops , YES NO

3. 3…
In the past three months, how many times have you watched TV on your
Mobile?
1) 5 Times
2) 10 Times
3) 15 Times
4) None
4…
In the past three months, how many times have you bought the following types of
Content?
Ringtones YES NO
Games YES NO
Video Clips YES NO
Ring back Tune YES NO
Full Track songs YES NO
Adult content YES NO
5…
Do you agree or disagree with the following statement “I would be happy to received
adverts on my mobile if it meant I got cheaper or free mobile content?
Agree Disagree
……………. …………….

4. 6…
On average, how much (RM) did mobile content purchasers think that they spend a month
on mobile content?
1) RM 10
2) RM15
3) RM 20
4) Above RM 25
7…
How much would you be willing to pay per month to watch TV on your mobile phone?
1) RM 10
2) RM15
3) RM 20
4) Above RM 25

5. Thank you…….
© 2009 XCHG Technology.
All rights reserved.
The contents of this publication are protected by international copyright laws, database rights and other intellectual property rights. The owner of these rights is XCHG TECH, our
affiliates or other third party licensors. All product and company names and logos contained within or appearing on this publication are the trademarks, service marks or trading names of
their respective owners, including Content Xchange. This publication may not be:-
(a) Copied or reproduced; or
(b) Lent, resold, hired out or otherwise circulated in any way or form without the prior permission of XCHG TECH.
Whilst reasonable efforts have been made to ensure that the information and content of this publication was correct as at the date of first publication, neither XCHG RECH nor any
person engaged or employed by XCHG TECH accepts any liability for any errors, omissions or other inaccuracies. Readers should independently verify any facts and figures as no liability
can be accepted in this regard - readers assume full responsibility and risk accordingly for their use of such information and content.
Any views and/or opinions expressed in this publication by individual authors or contributors are their personal views and/or opinions and do not necessarily reflect the views and/or
opinions of XCHG TECH.