internship report

1. Internship Report
Superior University
(Duniya Television)
A REPORT SUBMITTED TO THE DEPARTMENT OF MASS
COMMUNICATION
Submitted By
13232
Maham Yousaf
2012-2014
<<1-62014>>
Department of Mass Communication,
Superior University

2. Superior University
.
1. Scanned copy of the internship certificate (provided by the organization)
Attach the scanned copy of your (original) Internship Completion certificate provided
by the organization.
2. Dedication (Optional)
I wish my heartiest thanks to my parents who encouraged me at every stage of life and
remembered me in their prayers. I can never turn down their efforts they put forward for my
bright and prosperous future. May ALLAH Almighty rendered them with affection and
forgiveness in this life and afterward. I am also thankful to my HOD Mr. Sohail Raja who
helped me whenever I ask him about anything. He has given me a lot of concentration and
Mr.Rehman Azhar who not only helped me in gaining practical experience but also explored
my course work skills in such an esteemed environment also helped me and supervised me
on daily basis
3. Acknowledgement
Internship report is essential part of MS mass communication degree program. Internship
provides complete practical knowledge of the areas we passed through our course work. It
makes us aware of the practical and technical requirement in the field. I am grateful to
Almighty ALLAH, whose blessings have always been sources of encouragement for me and
who gave me the ability to complete this task
4. Executive summary
Duniya Television channel is a news channel and all its operations are based on providing the
audience with information, news, entertainment and educating them. In this internship report
I have describe about the working of the Duniya news channel in detail. This report
highlights how a news channel works, how it is managed and controlled. The daily
operations of the channel have been described as well, which ranges from collection of news
to disseminating of news or the final broadcast. In simple a full summary of the whole
process that how the news is made from where it comes from and how it is collected and who
collects it ,to whom it is forwarded ,where it reaches ,how it is treated ,what are the essential
components of news ,through what process it passes in to its final shape and up to the final
broadcast has been included in this report. I have divided my internship report in six
segments as it is two months therefore I have to spend a week or two so that I may grab all
the process that takes place in the organization with open mind. In the report I have described

3. about the different offices that look after the daily work and operations of the news channel. I
have write-down about the different departments which works throughout 24 hours in
different shifts mainly in shift of three to bring about news for the audience. The way in
which the channel works is also explained in the report, who supervises the newsroom how
the news is treated in news room, and how it is transmitted to the general or desired public

4. Table of Contents
Table of Contents..................................................................................................................................4
Overview of the organization ...............................................................................................................5
Brief history ..........................................................................................................................................5
Organizational Hierarchy chart .............................................................................................................5
Product lines (List complete range of products/ services of the organization) ....................................6
Competitors ..........................................................................................................................................7
Brief Introduction of all the departments ............................................................................................7
Comments on the organizational structure: .........................................................................................8
Plan of your internship program ..........................................................................................................8
Training program...................................................................................................................................8
MY RESPOSIBILITIES IN THE NEWS DEPARTMENT:................................................................................8
Learning Experiences.............................................................................................................................8
RECOMMENDATIONS............................................................................................................................9
Conclusion ............................................................................................................................................9
Reference & Sources used ....................................................................................................................9

5. Overview of the organization
Brief history
Organization: Duniya Television
Owned by: Mian Amir Mehmood
Picture format: 4:3 (576i, SDTV)
Slogan: Khabar ki Duniya
Country: Pakistan
Language: Urdu
Broadcast area: South Asia
Head quarters: 8A Abbot Road, Lahore
Website:
Intelsat-20 68.5 E 4150 MHz
Dunya News is an Urdu language news and current affairs television channel from Pakistan.
The channel is governed and operated by National Communication services (SMC) Pvt. Ltd.
Its head office is situated at Lahore, Pakistan.
Dunya news TV channel was launched on December 1st, 2008 from Lahore. Its medium is in
Urdu and it can be signified in Pakistan’s media industry. Dunya news channel made its
place very rapidly in Pakistan’s media industry by some of its very famous programs. One of
these “HASAB E HAAL” which is very famous because of unique sequence and style. This
program caused and new trend in media industry of Pakistan.
Organizational Hierarchy chart
Top Managers Chief Executive Officer (C.E.O)
Chief Operating Officer (C.O.O)
Managing Director GEO News
Managing Director GEO ENTERTAINMENT
President
Middle Managers

6. Directors Director News
Content Head (Production)
Regional Heads
Bureau Chief News
Senior Executive Producer Entertainment:
General Managers
First Line Managers
Associate Managers
Product lines (List complete range of products/ services of the organization)
• Hasb-e-Haal is a political and social satire
• Dunya Ki Tareekh,
• Dunya Taiz Hai
• Dunya TV Special
• Faislay Se Pahle
• Ilm-O-Hikmat
• Khabar Yeh Hei
• Kyun
• Nuqta Nazar
• On The Front
• Peyam-E-Subh
• Police File
• Promos (Dunya TV)
• Saboot

7. Competitors
• Express News
• Geo News
• Samma News
• AAJ TV
• ARY News
• Dawn News
• Din News
• News One
• PTV News
• Waqt New
Brief Introduction of all the departments
The current set up of Dunya TV networks comprises 18 departments
• News
• Current Affairs
• Infotainment
• Creative
• BIT
• Camera
• Archive and Ingest
• DSNG &NOC
• IT
• Web content Development
• HR
• Correspondent Network
• Sales & Marketing
• Accounts & Finance
• Revenue
• Administration

8. • Security
• Distribution
Comments on the organizational structure:
Yes the organization is fully decentralized and everyone is empowered to take decisions and
which fulfill the requirements of the organization.
Plan of your internship program
I completed my internship at the main head office of Dunya Television at abbot road Lahore, it was
for 8 weeks. Departments in which i got training are news department and programming
Training program
a. Reason for selecting the organization: As compared to other private
channels Dunya TV provides its internees a larger setup of studios sets and
other technical equipments. Dunya TV is fully digitalized with the state of art
automation systems that controls digitizing, production, post production,
transmission and archiving undoubtly puts Dunya News as being Pakistan’s
most modern broadcast facility to date.
b. Duties performed:
MY RESPOSIBILITIES IN THE NEWS DEPARTMENT:
 Coordination.
 Research and Content development
 Scripting.
 Voice over
 Production of program
 Assist in office coordination.
 I also got the opportunity to work in the post production department for the
editing of the programs. I already knew about the NLE (Non-Linear Editing) on
Adobe Premier but I had learnt that how we can edit the program on Apple
Macintosh Systems.
Learning Experiences
a. Knowledge Gained: got the opportunity to work in the post production
department for the editing of the programs
b. Skills Learned: Scripting & Voice over
c. Most Challenging Task: on Adobe Premier but I had learnt that how we can
edit the program on Apple Macintosh Systems.

9. RECOMMENDATIONS
• Internees should not only be allowed to ‘’observe’’ but also allowed to use equipment
for better understanding and learning.
• There should be proper check and balance on internees, as to their timings and work.
• Each producer should be assigned equal number of internees so that every internee is
able to work properly and the producer is also able to give maximum time to each
internee.
Conclusion
The good thing in this organization was the learning atmosphere. The atmosphere was
really friendly and work oriented dedicated, energetic and motivated youths are
working day and night to make this channel a leading channel .As compared to other
private channels Dunya TV provides its internees a larger setup of studios sets and
other technical equipments. Dunya TV is fully digitalized with the state of art
automation systems that controls digitizing, production, post production, transmission
and archiving undoubtly puts Dunya News as being Pakistan’s most modern
broadcast facility to date. The environment of this organization was quit professional
and all the producers of programming department were very co-operative and
friendly. It was a good experience for me to work in Dunya TV and I got much in the
shape of knowledge. I learned professionalism & objectivity.
Reference & Sources used
WEBSITE: http://www.Dunyanews.tv/
Mr.Rehman Azhar (news anchor person)
Mr.Hashim (HR)

10. RECOMMENDATIONS
• Internees should not only be allowed to ‘’observe’’ but also allowed to use equipment
for better understanding and learning.
• There should be proper check and balance on internees, as to their timings and work.
• Each producer should be assigned equal number of internees so that every internee is
able to work properly and the producer is also able to give maximum time to each
internee.
Conclusion
The good thing in this organization was the learning atmosphere. The atmosphere was
really friendly and work oriented dedicated, energetic and motivated youths are
working day and night to make this channel a leading channel .As compared to other
private channels Dunya TV provides its internees a larger setup of studios sets and
other technical equipments. Dunya TV is fully digitalized with the state of art
automation systems that controls digitizing, production, post production, transmission
and archiving undoubtly puts Dunya News as being Pakistan’s most modern
broadcast facility to date. The environment of this organization was quit professional
and all the producers of programming department were very co-operative and
friendly. It was a good experience for me to work in Dunya TV and I got much in the
shape of knowledge. I learned professionalism & objectivity.
Reference & Sources used
WEBSITE: http://www.Dunyanews.tv/
Mr.Rehman Azhar (news anchor person)
Mr.Hashim (HR)