2. Strategy (15/15%)
Characteristic 0 1 2 3
Since you get into the
website, you know what it
is about
A person can never
know what the
website is about
The description
of the site has to
be read to know
it what it is about
The website has
to be used to
know what it is
about
A person knows
what it is about
since he gets into
the site
The content of the website
is valuable
The website does
not have any
valuable content
50% of the
content of the
website is
valuable
75% of the
content is
valuable for
learning
Valuable content is
found in this
website
You can do something fun
or useful in this site
There is nothing fun
or useful in this
website
The website is
fun but nothing
useful can be
done
Not many fun
and useful
activities are
found
100% of the content
is fun and useful for
the user
It is clear who is the target
audience of this website
The target audience
matter cannot be
determined
It is very difficult
to determine who
the target
audience is
It has a wide
view of the
target audience;
therefore, it is
hard to specify
The target audience
matter of the
website is obvious
This website has a clear
purpose
The website does
not have a purpose
The purpose of
the website is not
clear
The website has
a purpose but it
cannot be
justified
It is clear what the
purpose of the
website is

3. Characteristic 0 1 2 3
Contact details are well
given
There is not a way
to contact the
people in charge of
the site
Contact details
are useless
People in charge
can be contacted
only by mail
Contact details are
enough and well
given
The site has added content
recently
The site has not
added content since
it was created
Website content
has not been
added for more
than a year ago
The content of
the website was
added months
ago
The website
contains notably
recent information
This site has links to other
credible sites
The site does not
share links to other
sites
The side provides
credible sites
links but they are
not useful
Links of other
sites are
provided but
they are not
credible
The site shares links
to other credible
sites
It is free of typos The website is full
of typos
This website
contains few
typos
Insignificant
typos are found
in the site
It is free of typos
You do not have to deal
with lots of advertising
The website is
confusing because
it is full of
advertising
The website has a
lot of advertising
but it does not
disturb the user
The website has
very few
advertisements
No advertisements
are found in this
website
Credibility (12/15%)

4. Design (12/20%)
Characteristic 0 1 2 3 4
The look of the
website is consistent in
all pages
There is no
consistency in
the pages of the
website as a
whole
Less than a half
of the pages
have the same
look
More than a
half of the
pages have
the same
design
The look of the
site pages
slightly varies
within each
page
The look of the
website has
consistency in all
of its pages
The design is suitable
for the site purpose
There is no
purpose for this
website
The design is
not suitable for
the purpose of
the website
The design
and the
purpose are
not cohesive
enough
The design of
the site is
acceptably
suitable for the
purpose
The design is
completely
suitable for the
purpose of the
website
The website contains
original illustrations
Every illustration
was taken from a
different source
25% of the
illustrations is
original
50% of the
illustrations
is original
75% of the
illustrations is
original
Each illustration
of the website is
original
The website has a
professional design
The website has
an artless design
The design of
the website is
amateurish
The design
of the site is
acceptable
The site has a
great design
but is not
adequate
The website has
a professional
design
The colors are proper
and favorable
The website is
black and white
only
The colors of
the site are
very tiring for
the user
There is no
cohesion in
the colors
The colors are
cohesive but
not adequate
The colors of the
site are proper
and favorable

5. Usability (14/15%)
Characteristic 0 1 2 3
All the links that are
provided work
There are no links
provided in this
website
The website
provides links but
none of them work
50% of the links
that are
provided work
Every link that is
provided works
It is not difficult to find
worthwhile information
Worthwhile
information cannot
be found in this
website
It is very hard to
find worthwhile
information in this
site
Worthwhile
information is
found after a
long search
It is very easy to
find worthwhile
information in this
website
It is easy to go to the home
page from other pages
There is no home
page in this website
The user is not
allowed to go to he
home page from
other pages
It is difficult to
go back to the
home page
from other
pages
It is very easy to go
to the home page
from other pages
It is not complicated to use
the website
If the user does not
watch a tutorial, it is
not possible to use
the website
The website can be
used only by
professionals
The user has to
surf around the
site so he can
learn how to
use it
To use the website
requires no effort;
it is very easy to
be used
The pages download
quickly
The pages do not
download at all
Downloading a
page takes a lot of
time
To download a
page takes a
few minutes
The pages are
downloaded
quickly

6. Readability (19/25%)
Characteristic 0 1 2 3 4 5
The text can be
read easily
The text cannot
be read at all
The fonts are
confusing and
tiring for the
user
The
background
does not
help the text
A big effort
is required
to read the
text
The text can
be read with
a small
effort
The text can be
read easily
The site is
understandable
without graphics
There are no
graphics in this
website
Without
graphics, you
cannot
understand
the site
25% of the
website is
understood
without
graphics
50% of the
site is
understood
without
graphics
75% of the
site is
understood
without
graphics
The site is
completely
understood
without
graphics
You can see what
each page is about
at a glance
The user cannot
determine what
each page is
about
It takes a lot
of time to
know what a
page is about
The page
needs an
introduction
to know its
purpose
To know
what a page
is about, it
has to be
used
The user
knows what
a page is
about after
few clicks
The user knows
immediately
what a page is
about
You can
understand the
English from the
website
The English of
the website is
not
comprehensible
In order to
understand
the English of
the site, a lot
of help is
needed
The English
of the site is
understood
after simple
consulting
It takes a
big effort to
understand
the English
of the site
It is not so
difficult for
the user to
understand
the English
A user is able
to understand
the English
from the
website
The language is
according to the
target audience
The language
and the target
audience have
no accordance
The language
wears the
audience out
The English
is difficult
for the
target
audience
The
language is
OK but it
can be
improved
The target
audience is
comfortable
with the
language
The language is
according to
the target
audience

7. Traffic (5/10%)
Characteristic 0 1 2
There are enough sites linked to
this website
There are no sites linked
to this website
There are few sites
linked to this website
Enough alternative
sites are linked to the
website
Every page has a title None of the pages have
a title
The majority of the
pages have a title
Each page has a title
Every title in this website briefly
describes the page
None of the pages have
a title
Few pages have a title Every title in this
website briefly
describes the page
Every page begins with a small
introduction of it
None of the pages begin
with an introduction
Few pages begin with a
small introduction
Every page begins with
a small introduction /
summary
There is a visitors-users counter
in this website
There is no visitors –
users counter in this
website
There is a visitors –
users in the website but
it does not work
There is a visitors-
users counter in the
website and works
perfectly