Gaming Industry
Part 1
Introduction to the Main Concepts
November 2009
Prepared By:
Al-Motaz Bellah Alaa Al-Agamawi
VP, Business Development
ISIS Group
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Table of Content
2
Game Classification
Genres
Platforms
Rating
Production Nature Overview
Production Team Overview
Supply Chain
Marketing Overview (not completed in this version)
Sample Games
Sample Egyptian Cartoons
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Game Classification
3
Platform
Genres
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Game Classification… Genres
4
Video game genres are used to
categorize video games based on their game
play interaction rather Genres
than visual or narrative differences.
A video game genre is defined by a set of Subgenres
game play challenges.
They are classified independent of Game PLAY
their setting or game-world content, unlike other
works of fiction such as films or books.
For example, an action game is still an action
game, regardless of whether it takes place in a
fantasy world or outer space.
Source: http://en.wikipedia.org/wiki/Video_game_genres
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Game Classification… Genres
5
Action Strategy Puzzle
War Logic Puzzle
First-Person Shooters
Real Time Word Game
Second-Person Shooters Memory Game
Economic/Political
Third-Person Shooters …
Simulation
Adventure Action Puzzle
Vehicles
Text-Based Land vehicle Have moving
Graphical Air Vehicle objects and
Action- Adventure Water Vehicle require the
Role-Playing Sports player to deal
Horror Professional Team with continuously
Individual …
Super Heroes
Pirates
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Game Classification… Platforms
6
Arcade game
Console game
Play station
Xbox
Wii
Handheld video game
Game Boy
Massively multiplayer online game
Mobile game
Online game
Personal computer game
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Game Classification… Rating
7
Source: http://www.esrb.org/ratings/ratings_guide.jsp
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Game Classification… Rating
8
Source: http://www.esrb.org/ratings/ratings_guide.jsp
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Production Nature Overview…
9
Preproduction
Production
Postproduction
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Production Nature Overview…
10
Preproduction:
• Design Specification: Pitch Paper and Design Proposal
• Game Design Document
• Technical Review
• Selecting Game Engine (Middleware)
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Production Nature Overview…
11
Production:
• Interactive Prototype
• Designer Tools (Map Editor, Scripting Language, …)
• User Interface
• Balancing Game Play
• Debugging
• Marketing
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Production Nature Overview…
12
Postproduction:
• Marketing and distribution of Game
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Production Team Overview…
13
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Production Team Overview…
14
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Supply Chain…
15
Publisher Pays to developer a down payment
Publisher Pays to developer a royalty fee about
15% per copy Direct revenue.
Assuming customer price 50 USD
the developer takes 15% from 32.5 Usd
Apprx. 5 USD per copy
About 35% of price goes to resellers and
distributors. About 17.5 USD from the 50 USD
Publisher main Cost items includes…
Overhead expenses, packaging (4 to 6$),
sales commission, inventory, marketing cost about
5$
Publisher Share goes down to an average of 11$
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

16
International Games Samples
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… Assassin’s Creed
17
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… Assassin’s Creed
18
Ubisoft a France-based company
One Fiscal year by end of 2008, version one sales =
€928 million
Sold over six million units in to retail
The game for Xbox 360 and PlayStation 3 is expected
to sell more than five million copies
It cost $15 million to $20 million to develop, and was in
the works for four years.
Source:http://www.videogamer.com/news/assassins_creed_sales_now_over_six_million.html
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… FIFA 2010
19
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… FIFA 2010
20
43 million games have been
played online on Xbox 360 and
PlayStation 3
Biggest Sports Game Launch Ever
With Over 1.7M Copies Sold At
European Retail In First Week
Source: http://fifa.easports.com/enUS/earth
http://elmundotech.wordpress.com/2009/10/07/ea-sports-fifa-10-europe-sales-record-recor-de-ventas-en-europa/
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… World of ware craft
21
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… World of ware craft
22
As a massively multiplayer online game, World of Warcraft
enables thousands of players to come together online and
battle against the world and each other. Players from across
the globe can leave the real world behind and undertake
grand quests and heroic exploits in a land of fantastic
adventure. At long last, the world of Azeroth, first glimpsed in
Warcraft I and further enhanced in subsequent strategy
games, is realized in glorious detail and ready for the arrival
of millions of prospective players. So step upon the hallowed
shores of this embattled world, and see what journeys await
for those who would plumb this ancient realm's many secrets.
Source: http://www.vgchartz.com/games/gamesummary.php?id=6529
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… PlayFish
23
50 million registered players today
around 4 million play every day and 25 million played in the last month
five of the top ten games on Facebook
more than two billion minutes playing every month
It was founded by a team of four entrepreneurs with experience in mobile games.
Playfish invests in developing high quality games (spending 3-6 months on development)
Playfish found developing for the Facebook Platform to be very straightforward. "Who Has the Biggest
Brain?" was developed in three months, and is now in the top five games on Facebook.
Source: http://developers.facebook.com/cases/?playfish
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… Trivian Online Strategy Game
24
Source: http://www.traviangames.ae/content/company
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

25
Egypt Games Samples
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… CellFactor Psychokinetic Wars
26
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… CellFactor Psychokinetic Wars
27
CellFactor: Psychokinetic Wars can be downloaded for 800 Microsoft Points and costs $9.99
on the PlayStation Network and is rated "T” for Teen.
About CellFactor: Psychokinetic Wars
CellFactor: Psychokinetic Wars combines both single-player and multiplayer components into
one action-packed downloadable title. The game includes four multiplayer modes supporting
up to sixteen players (Death Match, Capture the Flag, Team Death Match and Assault) and
features a deep single-player campaign with 30 solo challenges, ten for each of the three
characters. As your score increases, you gain access to added perks such as faster stamina
regeneration, increased fire power and enhanced teleporting, as well as unlockable
customization options for your character. And with support for Xbox Achievement Points and
PlayStation Trophies, CellFactor: Psychokinetic Wars is destined to be one of the top games
released on Xbox LIVE Arcade for Xbox 360 and PlayStation Network.
© 2008 Timeline Interactive and Immersion Games. All Rights Reserved. Published and
distributed by Ubisoft Entertainment under license from Timeline Interactive and
Immersion Games. CellFactor is a trademark of Timeline Interactive and Immersion
Games and is used under license.
Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/
http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… Abohadid- Bohaa
28
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… Abohadid- Bohaa
29
Abo Hadeed is first full fledged 3D PC and network
game ever to be inspired by the egyptian environment.
The game is a third person shooter action game, where
the pratagonist ( Abo Hadeed ) struggles against
various criminal groups in various Egyptian scenes.
Through those adventures, Abo Hadeed fights different
enemies, solves difficult puzzles and discovers a lot of
staggering revelations.
Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/
http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

30
Egypt Cartoon Sample
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

Sample Games… Cartoon Sample
31
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi

32
For More Information and Further Discussions
Al-Motaz Bellah Alaa Al-Agamawi
Email: magamawi@gmail.com
Skype ID: magamawi
Linkedin Profile: http://www.linkedin.com/in/motazalagamawi
SlideShare Profile: http://www.slideshare.net/magamawi
thank you…
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi