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* 1) Define IMC and discuss how marketers implement it.
* 2) Discuss the factors to consider with regard to message
structure when designing a message.
* 3) Discuss the two basic promotion mix strategies.
Recommend a promotion mix for a brand of peanut butter
implementing primarily a push promotion strategy.Then
recommend a promotion mix for the same brand implementing
primarily a pull promotion strategy.

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1)  Define IMC and discuss how marketers implement it. 
 2).docx

  • 1. * 1) Define IMC and discuss how marketers implement it. * 2) Discuss the factors to consider with regard to message structure when designing a message. * 3) Discuss the two basic promotion mix strategies. Recommend a promotion mix for a brand of peanut butter implementing primarily a push promotion strategy.Then recommend a promotion mix for the same brand implementing primarily a pull promotion strategy.