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Photograph: Joana Choumali
Joana Choumali’s portraits show modern African women
swapping jeans for kente cloth – and diving into the
dazzling cultura...
Ebrié Akan-‘Cleopâtre is a
medical student at the
University of Abidjan – she
wants to become a
paediatrician. She is from...
Malagasi‘-Even if we don’t speak
the language or don’t go to the
village every day, we are still
African,’ Choumali has sa...
Fon
Each photo shows a different style
of tribal dress – like this from the
Fon people of west Africa
Photograph: Joana Choumali
Yoruba-In Resilients, Ivorian
photographer Joana Choumali shows
modern African women dressed in the
traditional clothes of...
Photograph: Joana Choumali
Arabic SudaneseChoumali found her subjects
on the streets of Abidjan: women dressed in
contemporary clothes like jeans and...
Ebrié Akan
Another
series meanwhile goes
behind the scenes of an
Ivorian mannequin
manufacturer, to
highlight the construc...
‘Sandrine is an Agni from the Akan
group. She lives in France and
owns a cosmetic company focused
on natural beauty produc...
Photograph: Joana Choumali
Attié Akan-‘Sandrine is half Ivorian and
half Senegalese. She lives in Abidjan.
She was unemployed and recently
divorced w...
Arabic Sudanese‘Fatma is half Ivorian, half
Sudanese,’ says Choumali. ‘Posing in her
mother’s clothes allowed her to conne...
Photograph: Joana Choumali
Photograph: Joana Choumali
BambaraChoumali’s other
projects also delve into African
heritage, such as Haabre, The
Last Generation, which
documents th...
Peulh Guinea-Choumali,
living in modern and
cosmopolitan Abidjan, felt
disconnected from her
grandmother who was
based in ...
Photograph: Joana Choumali
Apollo Akan‘Danielle spent her childhood
living in Spain, while her father worked at the
Ivorian embassy in Madrid. Now sh...
Tagbanan Malinke
‘Lydie is a lawyer, and has lived in
London most of her life. I met her on
the internet as she was lookin...
‘Soukeyna studies marketing in Bordeaux.
She had to ask the permission from the
King of Grand-Bassam to borrow these
cloth...
Photograph: Joana Choumali
Photograph: Joana Choumali
Photograph: Joana Choumali
Photograph: Joana Choumali
Photograph: Joana Choumali
Photograph: Joana Choumali
Peulh SenegaleseShe celebrates natural,
unstyled African hair in her portrait
series Nappy!, while Emotions à
Nufeatures b...
Joana Choumali : born in 1974 and based
in Abidjan (Côte d'Ivoire). She studied
Graphic Arts in Casablanca (Morocco)
and w...
Photograph: Joana Choumali
END05-MAYO-2016
Clothes of the Ancestors (Resilients) by Photographer Joana Choumali
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Clothes of the Ancestors (Resilients) by Photographer Joana Choumali

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Clothes of the Ancestors (Resilients) by Photographer Joana Choumali

  1. 1. Photograph: Joana Choumali
  2. 2. Joana Choumali’s portraits show modern African women swapping jeans for kente cloth – and diving into the dazzling cultural heritage of their families.
  3. 3. Ebrié Akan-‘Cleopâtre is a medical student at the University of Abidjan – she wants to become a paediatrician. She is from the tribe of Abidjan, Ebrié. Cleopâtre arrived at the studio wearing jeans; her natural style is very modern’
  4. 4. Malagasi‘-Even if we don’t speak the language or don’t go to the village every day, we are still African,’ Choumali has said. ‘I think it’s time to redefine what being African is’
  5. 5. Fon Each photo shows a different style of tribal dress – like this from the Fon people of west Africa
  6. 6. Photograph: Joana Choumali
  7. 7. Yoruba-In Resilients, Ivorian photographer Joana Choumali shows modern African women dressed in the traditional clothes of their ancestors – and celebrates rich and beautiful cultures in danger of being forgotten
  8. 8. Photograph: Joana Choumali
  9. 9. Arabic SudaneseChoumali found her subjects on the streets of Abidjan: women dressed in contemporary clothes like jeans and heels. They were instructed to wear something worn by their grandmother or another older female relative
  10. 10. Ebrié Akan Another series meanwhile goes behind the scenes of an Ivorian mannequin manufacturer, to highlight the construction of African beauty ideals
  11. 11. ‘Sandrine is an Agni from the Akan group. She lives in France and owns a cosmetic company focused on natural beauty products. She came to the studio with her mother with whom she has very tight bond, and wore her grandmother’s clothes, from the royal family of Abengourou. Her mother explained that the grandmother kept all the kente clothes and jewellery in big trunks for her daughter and granddaughter – Sandrine is also wearing her grandma’s wig’
  12. 12. Photograph: Joana Choumali
  13. 13. Attié Akan-‘Sandrine is half Ivorian and half Senegalese. She lives in Abidjan. She was unemployed and recently divorced when she agreed to pose for the project. The shoot was very intimate. After posing, Sandrine confessed she felt stronger, ready to start over her personal and professional life. Today, she works as a commercial agent in a company and recently got remarried’
  14. 14. Arabic Sudanese‘Fatma is half Ivorian, half Sudanese,’ says Choumali. ‘Posing in her mother’s clothes allowed her to connect with her story. Fatma works in Abidjan as a communication and events coordinator - she travels the world and is very independent. The photoshoot helped her discover the more feminine, stronger side of her personality’
  15. 15. Photograph: Joana Choumali
  16. 16. Photograph: Joana Choumali
  17. 17. BambaraChoumali’s other projects also delve into African heritage, such as Haabre, The Last Generation, which documents the facial scarring rituals of Burkina Faso
  18. 18. Peulh Guinea-Choumali, living in modern and cosmopolitan Abidjan, felt disconnected from her grandmother who was based in rural Ivory Coast. After she died, Choumali worried she was losing touch with her roots
  19. 19. Photograph: Joana Choumali
  20. 20. Apollo Akan‘Danielle spent her childhood living in Spain, while her father worked at the Ivorian embassy in Madrid. Now she teaches Spanish in Abidjan. Danielle is wearing her grandmother’s outfit. The style and design is typically 1950s. During the shoot Danielle was very emotional as her mother had recently passed away, and she realised how similar they looked. The photo session was like therapy’
  21. 21. Tagbanan Malinke ‘Lydie is a lawyer, and has lived in London most of her life. I met her on the internet as she was looking for a photographer for her wedding in Abidjan. Her outfit is from the Tagbanan tribe, who are originally from north Ivory Coast. Lydie was proudto see herself in the traditional outfit – she said that she felt like she was reconnecting with the cultural part of herself’
  22. 22. ‘Soukeyna studies marketing in Bordeaux. She had to ask the permission from the King of Grand-Bassam to borrow these clothes and jewellery. The outfit was worn by the Queen, her great grandmother, in the 1930s. She came to the studio with her mother, who was in tears at the resemblance between Soukeyna and her great grandmother. They brought an old portrait with them to the studio of her at 17’
  23. 23. Photograph: Joana Choumali
  24. 24. Photograph: Joana Choumali
  25. 25. Photograph: Joana Choumali
  26. 26. Photograph: Joana Choumali
  27. 27. Photograph: Joana Choumali
  28. 28. Photograph: Joana Choumali
  29. 29. Peulh SenegaleseShe celebrates natural, unstyled African hair in her portrait series Nappy!, while Emotions à Nufeatures black nude bodies presented in a worshipful, almost sculptural way
  30. 30. Joana Choumali : born in 1974 and based in Abidjan (Côte d'Ivoire). She studied Graphic Arts in Casablanca (Morocco) and worked as an Art Director for McCann-Erickson, Abidjan before embarking on her photography career.
  31. 31. Photograph: Joana Choumali END05-MAYO-2016
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