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Olive Garden's Digital Strategy Final Presentation
- 1. By: Madison Miller OLIVE GARDEN’S DIGITAL STRATEGY
- 2. THE MAIN IDEA • Introduce people to Olive Garden • Advertisements on social media, blogs, websites and commercials • Increase visitors to restaurant and websites photo credit: JeepersMedia via photopin cc
- 3. Help to reach out to wider audience using… • Social media sites • Blogs • Promotional events DIGITAL STRATEGY ELEMENTS
- 4. • Middle to Upper class of people • Lunch and dinner deals attracts any budget • Convince wider audience can afford restaurant TARGET AUDIENCE photo credit: inazakira via photopin cc
- 5. Show increase in success by… • “Like” or “Share” Facebook page • “Follow” on Twitter/Instagram • “Check-In” on FourSquare • Visit our website and blog KEY PERFORMANCE INDICATORS
- 6. Main idea… • Social networking sites – Facebook, Twitter, Instagram, etc. • Showing more promotional material on the web • Increase traffic to the websites • Special giveaways – gift cards TOOLS & TACTICS
- 7. Digital Marketing allows you to… • Easily calculate results • Reach a wider audience • Reach a more selective audience BRAND GROWTH
- 8. Paid media includes.. • Television commercials • Promotion events such as… All you can Eat Festival Any festivals to get business PAID MEDIA
- 9. 40k Budget Includes… • Hours to do strategy, planning, paid media, etc. • Costs for people working on campaign BUDGET
- 10. • Use internet marketing gain attention • Digital marketing rather than traditional • Reach a wider audience • Easier to measure results SUMMARY