Unit4 Business Software Iberica is a Spanish subsidiary that provides CRM consulting services. They implemented Siebel CRM for Laboratorios CINFA, a Spanish pharmaceutical company. Unit4 used their Optym and Scrum methodologies to deploy Siebel in phases, integrating it with CINFA's ERP system. This allowed CINFA to gain 360-degree customer visibility. CINFA was satisfied with Unit4's experience, services, and cost-effective proposal, choosing them as a long-term CRM partner.

1. Workshop Unit4 Business Software Iberica Jun 2010

3. Unit4, the holding.

4. Unit4 Business Software Iberica.

5. What do we do in CRM?

6. Cloud Consulting.

7. Customers & Sectors.

8. Methodology.

10. Workingwith Siebel CRM Suite from 2001.

11. PartnerRelationshipbetween Unit4 and Oracle Spain.

12. Accountable Manager of allthecustomers in Madrid, Centre-North of Spain, Portugal, Germany

13. Staffing & Resource.

14. Maingoalisalltheprojectsnicetobe “onbudget” and “on time”.

15. Also, alltheconsultantswillbe “confortable” withtheirjobs and customers.

16. Colaborate in allstage of thecustomer: sales, presales, postsales, presentation & proposal, rates, etc.

17. Implementing ideas & proactivedeployment:

18. Siebel Licenses.

19. ConsultingServices.

21. OUR STRATEGY Leading national and European manufacturer in Solutions of Management (ERP&CRM) for Companies, Public Organisms and Health, both in sale and in payment for use (Saas) compromised with the Quality and the Service, and pioneer in R+D. OurSolutions UNIT4 ekon UNIT4 Agresso Business World UNIT4 Coda UNIT4 CRM Services & Solutions Our Target BLINC (Business living in Change) HeadquarterSliedrecht, Holanda

22. ECONOMIC RESULT Turnover: 394 M € (gwep up 27%) EBITDA: 70,1 M € (gwep up 35%) Offices: 19 countries Employees: 3.500 The shares of the group quote in the stock exchange of Amsterdam (Euronext). 6

23. Whois Unit4 Business Software Iberica?

24. OUR HISTORY February 2008

25. Ourcompanyintegrated

26. WHO IS UNIT4 BUSINESS SOFTWARE IBERICA?SpanishSubsidiary 10

27. WHAT DO WE DO in crm?

28. WHAT DO WE DO in crm?

29. Offeredservices Vpn Vnc Webex Messengers Https Data Autentification Accomodation Expenses Per dayend More persons in thecustomeroffices

30. Whichcrmareas?

31. Whyus?

32. WHY US?

34. Business Controler

35. CRM Managers80 Consultants Int´l Sales

37. Project Manager : responsible for the daily handling of the project, the resources, the plan of the project.

38. Functional Analyst : works with the users to review the business requirements and mapping these requirements with the application and the design of system.

39. Technical Architect : works in the definition of the required components of system and in the implementation of the appropriate technical and technological systems.

40. Programmers Siebel is expert in the development of the application.

42. Enterprise competence centre

44. To assist customers in their support issues and to centralize knowledge and efforts, to offer professional expertise on Siebel solutions to customers throughout Europe:

45. The ECC provides reliable, cost-effective, dependable.

46. Helpdesk and support services on the following levels:

47. Maintenances,

48. Development.

49. Integration,

52. The ECC team consists of expert, highly-skilled, multilingual technical and functional consultants that provide Siebel support in different languages.

54. The ECC maintains the underlying databases, operating systems and hardware platforms of all supported business solutions.

55. The ECC performs proactive monitoring of the systems and performance related tasks to ensure high system availability according the AMS.

59. Technnical, Technological and FunctionalProvider of CRM.

60. ImplementationMethodology of CRM “Optym”, Scrum & Accordingtothecustomer sector.

61. Testedexperience in CRM Solutions

62. ERP integrationexpertise:

63. eKon. SAP, ABW, LegacySystems.

64. SystemOperative and Databaseexpertise:

65. Windows, Unix (Hp, IBM, Sunmicrosystem)

67. InternalForumbetweenalltheconsultantbeforetocreate a ServiceRequest (Metalink)

68. ClosetoourCustomers.

69. National and International CustomersWorldwide

70. Experience in allsectors

71. Closeto “all local representation”

72. Development Center of CRM in Spainto UNIT4

74. Customers and sectors

75. Customers and sectors

76. CUSTOMERS AND SECTORS

77. Methodology

79. Minutes of Meeting

80. Implanted System

81. Minutes Closure Project.

82. Infrastructure support and warranty.

85. Scrumisgoodifthecustomerswaytothinkis in thelongterm.

86. Can adapttoanychangedrequeriments.

87. Thecustomerneedtobeinvolved in alltheprojects.

88. Multilevelteams and areas in theproject.

89. Scrumrecomendbestpracticesused in theproject.

90. Scrumworkswithfunctionalanalysisdevelopment software.

91. Theteamhavetheresponsability of alltheprocess.

92. Rapidlyactions in a changedbusiness.

96. 40 Consultants in diferentsskills in Java Platform

97. Granada Software Factory of ERP ABW

98. 2 Teams (10 Consultants + 8 Consultants)

99. Granada Software Factory of ERP Coda2go

102. Turnover: 183M€ (SMB Company)

103. Principal Products: Pharmadrugs & Medicaldevices.

104. Headquarter: Pamplona – Navarra.

105. Employees: 750 professionals. 200 Field Sales Force.

107. CRM Oracle-Siebel 8.0 –> 8.1

108. BI Business Object.

109. ReportingSystem.

111. CINFA decidedtoseeon CRM Solutionsmarket/manufacturer.

112. CINFA decidedtoimplement Siebel CRM with a local partner.

113. FirstPhase. 360º visionintegratedwith BI. (VBC)

114. CINFA decidedtochange of Siebel CRM partner.

115. SecondPhase & NextSteps.

116. CINFA decide todeploytheir CRM strategywith Unit4 from 2008.

117. Unit4 has helped CINFA withthenextphases:

118. Siebel CRM Auditing.

119. DeploymentPhase II withActivities, Products, Pricelists, Oportunities, Campaingsvia Email & Events.

120. Lotus Notes Integration/Email.

121. Trainningtoadvancedusers, administratorusers.

122. ProactiveHotlineSupport (Production Siebel Server)

123. InstitutionalsContacts Management.

125. Sales Force Automations / Order Management

126. Accounts.

127. Contacts

128. Orders.

129. Billing.

130. Enciclopidea / eCatalog

131. Listsprices.

132. Sales Force Automation.

133. Expenses Control.

134. Competence.

135. Medical planning visits.

136. Geomarketing.

137. What CINFA will do in the future?

138. CTI / Telephony.

139. Evolutive Improvements.

140. New Developments.

142. CINFA CRM CASE

143. SUCCESFULY STORY “Nos decantamos por UNIT4 porque tienen un buen servicio, una larga experiencia y además nos hicieron una buena oferta económica”. Enrique Tirapu, responsable de sistemas de información de laboratorios Cinfa Situación Laboratorios Cinfa trabajaba con un ERP de elaboración propia que necesitaba un complemento para implantar una gestión orientada al cliente. 1. Confianza y preparación “Queremos que UNIT4 no sea un simple colaborador, ya que vemos en ellos a un partner tecnológico altamente cualificado”. 3. Seguridad y respaldo tecnológico “Saber que es una empresa grande, con clientes de reconocido prestigio y que además tiene una fábrica de desarrollo en Granada y otra en Barcelona nos proporciona una gran seguridad”.

144. IMPLEMENTED SOLUTIONS Software Solutions

145. www.unit4.es Thankyou…!!!! José Antonio Martínez Martínez Email: JoseAntonio.Martinez@unit4.com Móvil: +34 628.940.885