1. Ten steps to creating a
community blog
that rocks!
Maddie Grant
SocialFish

2. Agenda:
• ten steps
• group discussion
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

3. Process:
Follow along on your laptop
www.associationtech.posterous.com
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

4. step 1:
decide on goals

5. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

6. Goals for associationTECH:
• voice for association industry
professionals
• space for experimentation
• build community around ASAE
• build thought leadership
/connect with nptech community
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

7. step 2:
choose a platform

8. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

9. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

10. step 3:
find bloggers

11. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

12. step 4:
set moderation
guidelines

13. Recommended Resource
from YouTube
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

14. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

15. www.creativecommons.org
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

16. step 5:
set up an editorial
calendar

17. Recommended Resource
from YouTube
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

18. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

19. step 6:
decide what
metrics to track

20. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

21. step 7: blog!
seed content and
nurture

22. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

23. step 8:
link to others

24. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

25. association guidelines:
• Include links to other external posts
• Include a link to an internal post or page
• Include sharing buttons
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

26. step 9:
invite guest
bloggers

27. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

28. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

29. step 10:
measure success

30. Open discussion:
Did we achieve what we
wanted to?
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

31. Goals for associationTECH:
• voice for association industry
professionals
• space for experimentation
• build community around ASAE
• build thought leadership
/connect with nptech community
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

32. want to blog for associationTECH?
email maddie@socialfish.org
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011

33. Thank you.
Join the Think Tank for access to the best training and
resources tailored to associations and nonprofits.
http://thinktank.socialfish.org