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Creative thinking

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Creative thinking

  1. 1. The hardest thing to understand is why we can understand anything at all - Albert Einstein
  2. 2. Creative Thinking
  3. 3. "If you always think the way you've always thought, you'll always get what you've always got."
  4. 4. Where do good new ideas come from ? That’s simple…..from differences. Creativity comes from unlikely juxta-positions. The best way to maximize differences is to mix ages, cultures and disciplines. - Nicholas Negroponte, founder and director, MIT Media Lab
  5. 5. Forgetting…Forg tt ng.. F r get in g The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. - Dee Hock, business visionary and creator of Visa
  6. 6. Our pe rceptio n s a re guided by our Values Attitudes Interests& Beliefs
  7. 7. Our ideas can enslave or l i b e r a t e us.
  8. 8. Our perceptions… Beautiful Woman before Mirror or Human Skull
  9. 9. The "whole is more than the sum of its parts" -- Gestalt Theory
  10. 10. Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ?
  11. 11. The 9-dots problem. Without lifting your pencil, draw four straight lines that connect all 9 dots.
  12. 12. Exercises ???
  13. 13. Read the color….. Fast …..fast
  14. 14. Read the color of the WORD ….. Fast …..fast blue black Green Orange Purple Yellow
  15. 15. Read the color of the WORD ….. Fast …..fast ? ? ? ? ? ? ? ? Black orange blue pink black red ….blue …blue
  16. 16. Results of Creative Thinking ……
  17. 17. If you really to touch someone, send them a letter -Australia postal department
  18. 18. Denver Water Advertisement
  19. 19. YKM Bag
  20. 20. Harley Davidson
  21. 21. About 70 per cent of the information we use comes through our eyes.
  22. 22. Therefore you should develop your ability to see things and make detailed observations. For they are the materials for future creative thinking.
  23. 23. TEST ?? Left Brain (anti-clock wise) or Right Brain (clock-wise)
  24. 24. unctions associated with hemispheric dominance includ Left Brain Characteristics Follows a logical pattern Is objective Views time chronologically, hour by hour, day by day Sees things as true or false, black or white Seeks details Holds short-term memory Thinks critically, perhaps negatively, asks “why?”
  25. 25. Right Brain Characteristics • Follows intuitive hunches • Creates patterns, without following a step-by-step process • Is subjective • Views time in a total sense—a lifetime, a career, a project • Sees the “whole” rather than the details • Thinks positively, unconstrained by preconceived ideas • Asks “why not?” and breaks rules
  26. 26. What is Creativity ?
  27. 27. “Creativity is thinking new, Innovation is doing new”
  28. 28. Definitions of creativity Sternberg et al. defined creativity as the “ability to produce work that that is novel (i.e.,original, unexpected), high in quality, and appropriate (i.e.,useful, meets task constraints)” Rothenberg defined “creativity as the production of something that is both new and truly valuable”
  29. 29. Creativity is a form of energy starting from "Nothing" and generating great, original and unique values. Creativity is generally accepted in cognitive psychology as the capacity to perform mental work that leads to an outcome both novel and applicable.
  30. 30. The latter part of the 20th century saw a considerable literature from psychology on problem solving ability and the rise of psychometric tools to facilitate such measurements, as well as studies of exceptional performance and related personality traits thought to contribute to creativity.
  31. 31. For the individual, creativity is important in solving problems in daily life as well as in the workplace. For society, creativity can lead to new movements in art and design, inventions, and new scientific findings. In recent years several reports have brought creativity to the fore as being vital to the creation of new jobs and products, and therefore vital to the economic well being and future development of any country’s economy
  32. 32. tu dy y s W h asons … sol i d re a re 12 Here
  33. 33. Develop Your Potential Beyond the Boundaries of Intelligence Expand on your abilities. Develop all of your potential!
  34. 34. Rapid Growth of Competition in Business and Industry In a world of increasing complexity, change and competition, generating new ideas and bringing them to market is now seen as the central task of corporate management. Successful businesses are the ones that instill creativity throughout the organization.
  35. 35. Effective Use of Human Resources Creativity is a human resource which exists in all organizations. To survive in today's economy, it is imperative for an organization to nurture the creative potential of its human resources.
  36. 36. Discover New and Better Ways to Solve Problems More and more, the problems you face are complex and open-ended. Knowledge alone isn't enough to reach innovative solutions. Creative thinking skills are required.
  37. 37. Development of Society Creativity is a central factor in our ability to continue to adapt to the changing environment. If a nation actively seeks to nurture creativity, it will play a part in making history.
  38. 38. Builds on the Nature of Knowledge Creativity skills can assist an individual in enhancing his or her knowledge base. Without creative thinking, an individual is condemned to stay within the knowledge base as it is given.
  39. 39. Natural Human Phenomenon Creativity is very democratic! Everyone has some, but to varying levels and degrees. Furthermore, we know this ability can be enhanced.
  40. 40. Important Aspect of Mental Health Individuals who are capable of incorporating creativity into their lives can enjoy the experience of discovering, developing, and utilizing their many talents. Skills relevant to creativity are also useful in coping with life's challenges. There is no doubt, creative thinking is a critical life skill.
  41. 41. Growing Body of Interest There is a growing body of literature that represents impressive progress in understanding the nature of creativity. Moreover, there have been a large number of national and international conferences on creativity for over 50 years.
  42. 42. Builds on All Disciplines Creativity is in all fields-from chemistry to engineering, education to computer science, sociology to business.
  43. 43. Contributes to Effective Leadership It is the application of creativity skills that distinguishes a manager who maintains the status quo from a leader who supplies a new direction or vision. By internalizing the spirit of creativity and the principles of creative problem solving, an individual can be transformed into a change leader.
  44. 44. Enhance the Process of Learning The nature of learning requires the use of skills associated with creativity. educators adopt a creative approach to teaching are more likely to deliver content and create a learning environment that develops higher order thinking skills.
  45. 45. 32 Traits of Creative People 1. sensitive 2. not motivated by money 3. sense of destiny 17. ingenious 4. adaptable 18. energetic 5. tolerant of ambiguity 19. sense of humor 6. observant 20. self-actualizing 7. perceive world 21. self-disciplined differently 22. self-knowledgeable 8. see possibilities 23. specific interests  9. question asker 24. divergent thinker 10. can synthesize 25. curious correctly 26. open-ended often intuitively 27. independent 11. able to fantasize 28. severely critical 12. flexible 29. non-conforming 13. fluent 30. confident 14. imaginative   31. risk taker 15. intuitive   32. persistent 16. original
  46. 46. Creativity Techniques
  47. 47. Techniques for Creative Thinking Random Input Problem Reversal Ask Questions Applied Imagination - Question Summary Lateral Thinking Six Thinking Hats The Discontinuity Principle Checklists Brainstorming Forced Relationships/Analogy Attribute Listing Morphological Analysis Imitation Mindmapping Storyboarding Synectics Metaphorical thinking Lotus Blossum Technique In the realm of the senses Use of drawing (from Robert McKim's Experiences in Visual Thinking IdeaToons (by Michael Michalko) New! NLP (Neuro-Linguistic Programming) Techniques Assumption Smashing DO IT! method of Roger Olsen LARC Method Unconscious Problem Solving
  48. 48. A presentation by Prof. P. Madar Valli, Industrial Engineering Department , GIT, GITAM University Viskahpatnam-530045 India