Movie Marketing
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Had made this presentation a long while ago, thought of sharing it.
![Stakes in marketing Movies. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Madan Menon](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Movie Marketing
- 3. Madan Menon US study on online movie ad viewer ship
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Editor's Notes
- http://www.thebrandreporter.com/perl/tbr/story.html?id=1031.
- On average, exposed numbers tend to be higher than control numbers across all ﾊ five core branding metrics (Figure 1). The five deltas (differences between control and exposed ads) are consistently higher than averages across all industries, and this indicates that movie marketers do a great job with the online medium relative to other industries (Figure 2
- "Movie marketing in a developed market such as the US is a 360 degree strategy with great emphasis on market research and positioning, and pre-release studies. In India, while there is no market research, producers do have a fair idea about the target audience. And the whole emphasis is on getting good reviews during the release. So it becomes essential to market the film properly”