2. • What's networking / why do we need to?
• The networking mindset – dispelling the myths
• How to build your network
• Networking in practice
• Managing your network
Next 30 minutes . . .
3. “Everybody you know, everyone that you meet,
also know about 250 people. So every time you
cultivate a relationship with one new person, you
have actually expanded your personal inventory by
250 people - every single time.”
Bob Burg
4. The networking mindset -
Dispelling the myths
1. Networking is for socialites who spend their evenings at events and
their days sitting through long and boring conferences
2. Networking is hard work and takes too much time
3. I’m a senior manager and for me networking isn’t necessary, I’m
already advanced and successful in my career
4. I’m too junior to network with those above me
5. I can be successful by working alone as hard work is all that’s
necessary
5. How to build your network . . .
Attend networking events
•PRCA monthly events, Loewy Shows, Mandrake
Speaker events & conferences
• Gorkana breakfast meetings
Join membership Clubs
• Hospital Club (media club)
Virtual networking
• Blogs, Twitter, Facebook, LinkedIn, forums
‘Accidental networking’
• Social events, through friends
6. Networking in practice . . .
Get motivated
“A key skill of a brilliant networker is persistence
and behind persistence lies motivation”
7. Networking in practice – TOP TIPS
• You get out what you put in
• Do some research before the event / know your USP
• Be yourself
• Be confident
• Take a genuine interest in other people
• Share your knowledge, resources and contacts
• Know your goals for the event
• Bring your business cards
• Come regularly
8. Managing your network . . .
• Have a system for recording your contacts
• The art of a follow-up
• Reconnecting
•Be consistent