Presentation to journalists in Singapore. This part covers Facebook, Google+ Hangouts, and LinkedIn. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 4 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress.
5. FACEBOOK
About 40 journalists at
The New York Times
are now using
Facebook subscribe, a
new feature (since
December 2011).
Source: journalism.co.uk
More information: http://www.facebook.com/about/subscribe
6. Nick Kristof of The New York Times is one of the most active journalists on Facebook.
11. GOOGLE+ HANGOUTS
Requires a download (Google voice and
video chat; free)
Uses the familiar YouTube interface
Up to 10 people can participate in the
same video chat
The session can be saved and viewed
later by others
12. On Jan.
30, 2012, Presi
dent Obama
participated in
a 50-minute
Google+
Hangout. He
answered
unscripted
questions
from ordinary
citizens.
19. A WORD ABOUT COMMUNITIES
Many of the social media sites, or
networks, are big and diverse (like
Facebook).
Not really “communities.”
20. A WORD ABOUT COMMUNITIES
Many of the social media sites, or
networks, are big and diverse (like
Facebook).
But some sites (like Flickr) contain
distinct communities, in which
members know one another well.
21. A WORD ABOUT COMMUNITIES
Many of the social media sites, or
networks, are big and diverse (like
Facebook).
But some sites (like Flickr) contain
distinct communities, in which
members know one another well.
Be mindful of “invading” a community
or abusing people’s networks.
22. A WORD ABOUT ETHICS
In May 2011, the American Society of News
Editors (ASNE) published a handy
collection of social media guidelines from
18 different news organizations.
To download the
PDF, search
Google for “10
Best Practices for
Social Media”
23. ASNE’S 10 “BEST PRACTICES”
1. Traditional ethics rules still apply online.
2. Assume everything you write online will
become public.
3. Use social media to engage with
readers, but professionally.
4. Break news on your website, not on
Twitter.
5. Beware of perceptions.*
* Conflict of interest; likes and retweets
24. ASNE’S 10 “BEST PRACTICES”
6. Independently authenticate anything
found on a social networking site.
7. Always identify yourself as a journalist.
8. Social networks are tools not toys.
9. Be transparent and admit when you’re
wrong online.
10.Keep internal deliberations confidential.
27. WHAT JOURNALISTS DO
WITH SOCIAL MEDIA
Invite comments & feedback from
readers/viewers
Find & follow useful sources of
information
Follow & learn from other journalists
Share useful links
Report breaking news, live
28. WHAT JOURNALISTS DO
WITH SOCIAL MEDIA
Invite comments & feedback from
readers/viewers
Make it clear you’re reading, listening
Respond appropriately
Show respect
Ignore idiots
29. WHAT JOURNALISTS DO
WITH SOCIAL MEDIA
Find & follow useful sources of information
Interested citizens
NGOs
Government officials
Note: Some will be background or
off the record
30. WHAT JOURNALISTS DO
WITH SOCIAL MEDIA
Follow & learn from other journalists
Partly this satisfies your own desire for
news
Partly it can teach you good (and bad)
habits (avoid the bad ones)
31. WHAT JOURNALISTS DO
WITH SOCIAL MEDIA
Share useful links
You should not share a link to something
that adds nothing new
You should share links to other sources
(not only to your news organization)
32. WHAT JOURNALISTS DO
WITH SOCIAL MEDIA
Report breaking news, live
Before doing this, weigh the costs and
benefits
How many regular people really care?
Doing this well can attract new
viewers, readers
Rare: Not many events warrant this
34. 1. SET PRIORITIES
How can social media help you in your
specific work?
Should your social media identity represent
you as an individual (reporter)?
Or should you downplay your individual
identity and emphasize a news product
instead?
Should you do both? Can you?
35. 2. EXPLORE OPTIONS
Set aside a specific amount of time each
workday to “play” with social media.
Limit this time carefully.
Check out what your competitors are
doing.
Seek out the audience you want to have for
your news product(s).
36. 3. CHOOSE AND USE
Select which social media tools and/or
sites you will focus on.
Limit them to what you can manage.
Commit to using them every day.
Observe and follow typical usage patterns:
for example, microblogging vs. full-scale
blogging.
37. 4. TRACK, MEASURE, EVALUATE
Set goals and establish time frames.
Watch the stats (visits, users, pageviews,
followers, retweets, etc.).
Record and analyze significant events (for
example, a big spike in pageviews or
retweets).
Track user engagement—not only how
many but also when (day and time).
44. Keep up on the latest news and tips
about social media and journalists:
http://www.scoop.it/t/social-media-and-journalists
Follow these sources on Twitter for updates
on the social media universe:
@NiemanLab
@mashable
Hinweis der Redaktion
Parts 1, 2 and 3 are available on SlideShare.
The first 6 were covered in Parts 2 and 3. Available on SlideShare.
Many journalism organizations use Facebook as a link between their brand and other social media venues. NOTE here The Globe and Mail refers to a Google+ Hangout.
It means you don’t have to “friend” people back to allow them to see your updates. See:http://www.facebook.com/about/subscribe Source: http://www.journalism.co.uk/news-features/seven-ways-the-new-york-times-is-using-social-media-for-deeper-engagement/s5/a547827/
Nick Kristof of The New York Times is one of the most active journalists on Facebook.
Nick Kristof (2)
Nick Kristof (3)
Useful tips for how journalists can get more out of Facebook.
On Jan. 30, 2012, President Obama participated in a 50-minute Google+ Hangout. He answered unscripted questions from ordinary citizens.
Part 3 of 3: Integration of social media tools into journalism; examples
Social media enables us to use our greatest resource – our audience.
Five slides follow so we can discuss these ONE at a time.
OBSERVE how they deal with comments or replies from regular people. If they get a lot of interaction – why? If not – why not? You can learn from this.
You can’t just throw spaghetti at the wall and hope something will stick. You have to spend some time playing and exploring, but when it comes to really trying to use social media to get some value out of it, you’ve got to draw the line somewhere.
Journalists are not STRATEGIC by nature … but it will help you (with time management especially) if you DO adopt some strategies for how you use and explore social media.
QUALITY vs. quantity (but audience size also counts). If you are getting really useful or helpful information from a few devoted people in the audience, this might be of great value. In other words, success in social media is not all about getting lots of hits or something like that.
Things are always changing. The BIG THING in one part of the world is a no-show in another part. Audiences wax and wane.
You still have to produce journalism. MANAGE your TIME wisely.
It’s a kind of ECOSYSTEM. It’s always evolving, and the right mix for YOU depends on what YOU’RE doing, who you are, what your specialty is.
And don’t forget the biggest asset – the AUDIENCE!