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‫אינטרנט‬ ‫אתרי‬:
‫והערכה‬ ‫פעילות‬ ‫מדידת‬
‫אלכסנדר‬ ‫מעין‬
‫חברתי‬ ‫ושינוי‬ ‫להשפעה‬ ‫אינטרנט‬
‫אינפו‬ ‫כנס‬2015
‫להכיר‬ ‫נעים‬):
•‫אלכסנדר‬ ‫מעין‬
•‫חברתי‬ ‫לשינוי‬ ‫וטכנולוגיה‬ ‫אינטרנט‬
•‫חברתית‬ ‫פעילה‬,‫ויועצת‬ ‫בלוגרית‬
•‫האינטרנט‬ ‫אתר‬ ‫מנהלת‬,‫העברית‬ ‫האוניברסיטה‬
•webforchange.wordpress.com
‫הוא‬ ‫האינטרנט‬ ‫אתר‬
‫שלנו‬ ‫המקוון‬ ‫הסניף‬
Image by UBC Library Communications, Flickr
‫עיצוב‬
‫שירותים‬
‫ותכניות‬
‫ניתוח‬
‫מדידה‬
‫בתכנית‬ ‫מה‬
•‫למדוד‬ ‫מה‬
•‫למדידה‬ ‫תשתיות‬ ‫הנחת‬
•‫זמן‬ ‫לאורך‬ ‫עבודה‬
•‫שימושיים‬ ‫מידע‬ ‫מקורות‬
Image by Marc Wathieu, Flickr
‫מודדים‬ ‫איך‬
en.wikipedia.org/wiki/List_of_web_analytics_software
‫למדוד‬ ‫מה‬:‫המיידיים‬ ‫החשודים‬
•‫מבקרים‬ ‫כמות‬
•‫נצפים‬ ‫דפים‬ ‫כמות‬
•‫ממוצע‬ ‫שהייה‬ ‫זמן‬
•‫חדשים‬ ‫למבקרים‬ ‫חשיפה‬
Image by Jessica Lucia, Flickr
‫בדו‬ ‫נמצאים‬ ‫כולם‬"‫המחדל‬ ‫ברירת‬ ‫ח‬
‫של‬Google Analytics:
‫למדוד‬ ‫עוד‬ ‫מה‬
•‫נחיתה‬ ‫דפי‬
•‫גלישה‬ ‫אמצעי‬
•‫לאתר‬ ‫מפנים‬ ‫מקורות‬
•‫זמן‬ ‫לאורך‬ ‫השוואה‬
‫נחיתה‬ ‫דפי‬:
‫שלנו‬ ‫האתר‬ ‫של‬ ‫הבית‬ ‫דפי‬ ‫מהם‬?
Image by Giuseppe Milo, Flickr
‫גלישה‬ ‫אמצעי‬:
‫שלנו‬ ‫הלקוחות‬ ‫את‬ ‫להכיר‬
Image by Thomas Leuthard, imcreator
‫לאתר‬ ‫מפנים‬ ‫מקורות‬:
‫ברשת‬ ‫לפעילות‬ ‫להאזין‬
Image by Washington State Library, Flickr
‫זמן‬ ‫לאורך‬ ‫השוואה‬
30‫יום‬
28‫יום‬
‫למדידה‬ ‫תשתיות‬ ‫הנחת‬
•‫לאתר‬ ‫חיבור‬:‫תוכן‬ ‫ניהול‬ ‫במערכות‬ ‫מודולים‬
•‫לדפים‬ ‫משמעותיים‬ ‫שמות‬ ‫בניית‬
•‫זמן‬ ‫לאורך‬ ‫למדידה‬ ‫מחוונים‬ ‫לוח‬
Image by Nick de Guzman, Flickr
‫לדפים‬ ‫משמעותיים‬ ‫שמות‬ ‫בניית‬:
‫מחוונים‬ ‫לוח‬:
‫מטבלה‬ ‫להתחיל‬ ‫אפשר‬
‫תאריך‬‫יום‬‫הערות‬‫פרמטר‬1‫פרמטר‬2‫פרמטר‬3
1/6/2015
2/6/2015
3/6/2015
4/6/2015
‫זמן‬ ‫לאורך‬ ‫עבודה‬
•‫למדוד‬ ‫מה‬ ‫לבחור‬
•‫לשנות‬ ‫או‬ ‫להוסיף‬ ‫בעתיד‬ ‫אפשר‬
•‫תקופתית‬ ‫מדידה‬,‫תקופתי‬ ‫ניתוח‬
•‫החלטות‬ ‫למקבלי‬ ‫דיווח‬
•‫החלטות‬ ‫לקבלת‬ ‫כלי‬
Image by opensource.com, Flickr
‫שימושיים‬ ‫מידע‬ ‫מקורות‬
•‫של‬ ‫ההדרכה‬ ‫מרכז‬Google Analytics
•Ask Pavel–‫באינטרנט‬ ‫ושיווק‬ ‫אתרים‬ ‫קידום‬
•‫ישראל‬ ‫אנליטיקס‬ ‫ווב‬
•‫ותוכן‬ ‫קידום‬ ‫אסטרטגיות‬
•Measuring the Networked Nonprofit
•TechSoup for Libraries
•‫שלי‬ ‫בבלוג‬:‫באינטרנט‬ ‫פעילות‬ ‫מדידת‬ ‫על‬
Data without insight
is just trivia
Beth Kanter, Katie Delahaya Paine,
“Measuring the Networked Nonprofit”
Image by JD Hancock, Flickr
‫ובהצלחה‬ ‫תודה‬
‫אלכסנדר‬ ‫מעין‬
‫חברתי‬ ‫ושינוי‬ ‫להשפעה‬ ‫אינטרנט‬
webforchange.wordpress.com
maayanal@savion.huji.ac.il

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אתרי אינטרנט: מדידת פעילות והערכה