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15 ecommerce marketing trends to plan your 2017 budget
Trends To Plan
Your 2017 Budget
It’s already that time of
Time for holidays, food, family, and new
Being so close to the new year, I think it’s
appropriate to take a look at the
eCommerce marketing trends that have
popped up in 2016 and will be even more
prevalent in 2017.
ECommerce Marketing Trends That
Let’s face it; some things simply won’t change. You could call
them “fundamentals”. Whatever your name for them, they are just
as important in 2017 as they were in 2016.
◎ 82% of shoppers say that UGC is extremely valuable to them
when making a purchasing decision.
◎ 70% of consumers trust reviews written by other customers
above professionally written marketing content.
◎ 70% of consumers consider product and brand
recommendations from their social circles trustworthy and 46%
trust online reviews posted by other customers.
The best part about UGC is that you don’t have to create it! It takes
some effort up front to encourage your customers to post it, but once
you have a system in place it becomes quick and simple.
Encourage your customers to take pictures of your
products and share them using tactics like Instagram
contests. Increase your conversions from your Instagram
UGC using a tool like Photoslurp.
◎ 92% of people trust recommendations from individuals (even if
they don’t know them) over brands.
◎ 74% of consumers use social media to make purchase
The real challenge with influencer marketing is simply finding the
right influencers. You can use tools like BuzzSumo or NinjaOutreach
to help you find the best influencers for your brand.
Influencer marketing can help you increase your reach
and bottom line if you do it right. Create an influencer
marketing strategy to get started.
◎ According to PewInternet.org, nearly two-thirds of the U.S.
population has a mobile phone with Internet access and they
use these devices to conduct the majority of their online
◎ It has to be fast – 40% of people abandon a website that takes
more than 3 seconds to load. That’s nearly half your traffic!
◎ 74% of visitors were more likely to return to mobile friendly
websites and 67% were more likely to buy from a mobile
Making your website mobile-friendly isn’t just a good to-do. It’s a
necessity to maximize your sales.
If your website isn’t mobile-friendly or is slow to load, look
into using a better website template or hiring a developer
to work with you.
◎ People spend 3x longer watching Live video compared to video
which is no longer Live.
◎ Video posts have 135% greater organic reach than photo posts.
◎ Unbounce (@Unbounce) reports that including video on a
landing page can increase conversions by 80%.
Periscope and Meerkat started the live video trend in marketing and
Facebook has stolen their thunder with Facebook live, which now
generates 8 billion live video views per day.
Getting your face out there for people to associate with
your brand is going to increase your bottom line. Get
some basic video equipment and start recording live
◎ Again, simply putting your products in new places may not
seem like marketing – but it will certainly affect your sales.
◎ multichannel shoppers shop more often and spend over 3 times
more than single-channel shoppers.
Take your products and put them on as many
marketplaces as you can. Use a resource like ChannelApe
to manage your inventory across these channels.
◎ Use a strong hosting provider to ensure speed and stability.
◎ Tell a story with your design to captivate your visitors.
◎ Make your products easy to sort through with proper tags and
better search bar functionality.
◎ You can also post your website on various forums for others to
review and provide feedback(Shopify has a section dedicated
Go through your website as if you were a customer, and
shop like you would any other website. Notice what’s easy
and what’s aggravating, and find ways to make the
aggravating stuff easier.
◎ Over 200 million people have installed an ad blocker. It’s
obvious people no longer want to be spammed by ads. Content
gets around this.
◎ Content marketing leaders experience 7.8 times more site
traffic than non-leaders. Isn’t the point of marketing to get
more traffic to your website? Content does it.
◎ While content marketing costs 62% less than outbound
marketing, it generates more than three times as many leads.
It’s affordable and effective; what more can you ask for?
Creating content is an important part of increasing traffic
to your eCommerce site. Start a blog, podcast, or video
series to begin establishing yourself as an authority in
◎ Over 70% of Americans say they look at product reviews before
making a purchase.
◎ Nearly 63% of consumers indicate they are more likely to
purchase from a site if it has product ratings and reviews.
Psychology has proven that people like to go with the pack. If
other people are doing it, chances are you’ll want to do it too.
Social proof is going to be an important marketing trend
in 2017. Start asking your customers for reviews, and give
them more reasons to write one (like loyalty or rewards
points, discounts, or free shipping).
◎ it allows you to show your product to your customers multiple
times (aka “touch points”) as they move across the internet.
◎ Every time you see the ad pop up again is another touch point.
The science says it takes, on average, 7 touch points before a
consumer buys a product. Remarketing makes it easy to acquire
those extra touch points.
Get your products in front of your customers multiple
times through remarketing.
◎ Businesses still aren’t doing enough customer research. They
still don’t know who their target market is!
◎ Doing this kind of research is time-consuming and can be
Customer research is what separates the pros from the amateurs.
Know who your ideal customer is so you can craft
everything you do around them.
New Ecommerce Marketing
Here are a few of the new
trends popping up in 2017:
◎ 73% of consumers prefer to do business with brands that use
personal information to make their shopping experiences more
◎ 45% of online shoppers are more likely to shop on a site that
offers personalized recommendations.
◎ 80% of consumers like when retailers emails contain
recommended products based on previous purchases.
Implement on-site personalization in your website and
◎ Twitter and Pinterest have been rolling them out to select
companies and Facebook is allowing anyone to create a
Facebook store where their followers can buy directly from their
◎ Google revealed in 2015 that it’s beginning to implement buy
buttons as well to select companies, and will be rolling them out
to the population at large shortly.
◎ Photoslurp clients have seen an average of 18% increase in
conversions by adding a buy button to their Instagram content!
Google and Social Media buy buttons could creep up in
2017 marketing trends. Consider testing them to get the
most from your store.
◎ Imagine being able to hold a virtual version of a product in your
hands and turn it over as you inspect it from different angles.
◎ This is the cutting-edge of technology. If you can afford it, it
may be worth getting on the train before others to take
advantage of the first wave of testers.
◎ Jeff Booth (@JeffBooth) said it best when he announced that
“interaction leads to immersion, and immersion leads to
conversion.” What better way to immerse your customers than
a virtual reality experience?
While VR may not be ready yet in 2017, it’s worth keeping
your finger on the pulse and trying it out early to get in on
the initial rush. At the very least, get yourself some cheap
VR goggles for your smart phone and try it out.
◎ Of course, test before you commit 100%. You may find you
simple can’t afford it, which is understandable.
◎ However, on the other end, you may find that your customer
satisfaction and even bottom line go up drastically from this
◎ Amazon has trained people to expect free two-day shipping. In
fact, they expect fast, free, and done well.
Shipping costs can be expensive, and it won’t always be
possible to offer free shipping. However, it is something
you should test for your business.
◎ Response videos are videos you send as a response to your
customers whenever they reach out to you on social media.
◎ Word of mouth marketing is one of the best converting and
cheapest forms of marketing!
◎ In a world where Snapchat exists, you shouldn’t have a problem
sending a quick 10-second thank-you video to a customer.
Take 10-30 seconds to send your customers personal
thank-you videos. If you’re camera shy, record audio
instead. Send it in a Facebook or Twitter message, or even
text or email if you have that info.
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