Wondering how to increase the reach and eyeballs on your blog posts? Here's a 10 minute guide to master the art of headline writing!

1. HOW TO MASTER THE
ART OF HEADLINE
WRITING IN 10 MINUTES
(See what I did there?)

2. “On an average, five times as many
people read the headline as the body
copy.
David Ogilvy

3. WHY DO HEADLINES FAIL?
Headlines play a huge role in boosting traffic to your blog and
affect clickthrough rates drastically. You must follow these
headlines strategies to write the perfect headline.
Does not match the content.
Diverges from what the content is all about, when it is not
required. Emphasis isn’t given to any particular aspect of the
content. It generally is all over the place, thereby confusing the
reader.
Not Specific.

4. IS THERE A FORMULA TO
CREATING THE PERFECT
HEADLINE?

5. (RESOUNDING)
YES!

6. THE POWER OF HUMAN PSYCHOLOGY IN HEADLINE WRITING
Surprise: This Is Not A Perfect Headline (But It Could Have Been)
Questions: Do You Know How To Write The Perfect Headline?
Curiosity Gap: 10 Must-Know Secrets For Writing The Perfect Headline
Negatives: Never Write A Bad Headline Again
How To: How To Write The Most Amazing Headline (in less than 10
Minutes)
Numbers: 10 Ingredients To Writing The Perfect Headline
Audience Referencing: You Can Write A Captivating Headline With
These 6 Easy Methods
Specificity: The 10 Step Process To Doubling Your Article Click Through
Rate Using The Perfect Headline

7. THE QUINTESSENTIAL HEADLINE FORMULA (YOU CAN USE NOW)
Number + Adjective + Target Keyword + Rationale + Formula
How To Write The Perfect Headline
can be rewritten as
6 Simple Strategies That Will Help You Master The Art of
Headline Writing

8. CAN A PERFECT HEADLINE BE WRITTEN?
Any headline with a question mark can be answered with a “no”.
Use that to your advantage and make the impossible seem
possible.
Can A Perfect Headline Be Written?
can be rewritten as
The Implausible Task of Headline Writing: How These 4
Websites Reached 4M Visits With Smart Headlines

9. [AMAZING HEADLINE]: SUB-HEADING
Start with a punch, place a colon, apply the finishing touches.
The Implausible Task of Headline Writing: How These 4
Websites Reached 4M Visits With Smart Headlines

10. 9 PHRASES YOU CAN USE IN HEADLINE WRITING
1. Who Else Wants To Perfect The Art Of Headline Writing
2. The Secret Of Mastering The Art Of Headline Writing
3. Little Known Ways To Write Captivating Headlines
4. Here’s A Quick Way To Write Mind Blowing Headlines
5. What Everybody Ought To Know About Headline Writing
6. 10 Lessons I Learned From Buffer On Headline Writing
7. The Ultimate Headline Formula, backed by science
8. The Ultimate Guide To Writing the Perfect Headline
9. The Beginner’s Guide To Writing The Perfect Headline

11. WRITE AMAZING MINI-HEADLINES
Master Headline Writing Now
Conquer Headline Writing
Writing The Perfect Headline
10 Headline Writing Strategies

12. SO, WHAT ARE MY TAKEAWAYS?
Make use of current events and news, and tie your
headlines to it.
Don’t stick to the conventional rules of headline writing,
experiment a bit!
Always try to invoke the reader’s curiosity!
Play with human emotions, use it to your advantage.
Use direct action words to draw the reader in.
Be bold (sometimes outrageous, challenge the reader)
Follow the previously mentioned strategies.
Most importantly, be human!
2.
3.
4.
5.
6.
7.
8.

13. AND, FINALLY ..
Don’t be random about your headline: maintain a list of what
has been tried, what worked, and what didn’t work. Headline
Writing is Science (not FARTs), and there’s a methodology to
do it, perhaps only one way:
Don’t Be Lazy, Read More!

14. RESOURCES
https://blog.bufferapp.com/how-buffer-ab-tests
https://blog.bufferapp.com/the-most-popular-words-in-most-viral-
headlines
https://blog.bufferapp.com/headline-strategies-psychology
https://blog.bufferapp.com/clickable-headlines
https://blog.bufferapp.com/headline-formulas
http://www.slideshare.net/fmsignal/this-title-matters-more-than-my-
talk-speaker-peter-koechley-upworthy
https://docs.google.com/spreadsheets/d/
1lzJ9WBHcpLg4Un_Y6ogXfoQsrJ0oulKYv04NCXxuoSc/pub?
single=true&gid=8&output=html
https://moz.com/blog/are-your-titles-irresistibly-click-worthy-viral

15. :)