When you read this PDF you will get powerful knowledge in how to deal with Google Adwords, and how to put your business Online fast, and start gaining clients. Its starting with how Google thinks and how we can think like Google, Also helping on how to get your best keywords that are suitable for your business. Follow me on Twitter : @m7medragab Add me on facebook: http://www.facebook.com/M7amed.Ragab

1. @m7medragab
/M7amed.Ragab
Google Adwords
The Future Of Advertising
Presented By Mohamed Ragab
Put your business online in simple steps ….

2. Introduction
What is Google ?

3. Introduction
Spider Simulator Job
First – Crawl the websites worldwide.
Second – Save every website to specified DB category.
Third – Publish to users who are searching by
specific KEYWORDS .

4. Keywords
What is Keywords ?
And How to choose the RIGHT Keywords ?

5. Keywords

6. The Good Keywords
Good Keywords:
• Accurately reflect products/services being offered.
• Match what your audience is looking for.
• Target the audience without being too GENERAL.

7. Adwords 101
Where are we today ? … And where we will be ?
People use Today
Google in over
100 languages
Digital Media
The Google $
Network reaches
more than 80% of Non Digital Media
worldwide
Internet users. 1995 2012 2050
Time

8. Adwords 101
• Reach & Precision: Place ads on the
Google’s flexible advertising program
largest global ad network (Google
Content Network) alongside relevant
content in real-time to reach an
interested and engaged audience
• Effective Pricing: Set your maximum
CPCs or leave the bidding to Google.
Minimum bids start at $0.01, offering
full control of ROI
• Creative: Easily test and re-test
creative assets. Use
text, image, Flash, or video ads to
reach your audience

9. Adwords 101
Run ads on specific sites and based on
demographic audience criteria. • Select specific sites, category, affinity,
or demographic to advertise within the
Google Content Network
• Choose CPC or CPM-based pricing;
minimum CPM bid is $0.25
• Promote your brand and message to
broad or niche audiences
• Run text, image, Flash, and video ads

10. Adwords 101
What is Google Adwords ?
• Google Adwords is the system Google has developed to assist you in marketing your
products or services in the Google Search Engine.
•The system is called “Pay Per Click” system, this means you can dictate where your ad
appears through bidding for a series of phrases with keywords you choose.
•The ads take the format of a short text ad that includes a title line, two short descriptive
lines and a URL link to a website or a specific website page.
•The ad will appear on the page of results you decide you want to appear in.
HINT : Recent research shows that 87% of web users do not scan past page 1 of search engine results. SO the higher your
website appears on the first search result page will get more visitors to your website.

11. Adwords 101
What is Google Adwords Benefits ?
1. Reach people at the precise moment they’re searching for what you offer.
2. Choose where your ad appears -- on which specific websites and in which
geographical areas (states, towns, or even neighborhoods).
3. Adwords reaches 85% of Internet users in Egypt.
4. You're charged only when someone clicks your ad.
5. You decide how much or little you want to spend monthly, and you’ll never be
charged more than that amount.
6. No matter how much you want to spend.
7. You can RUN or STOP your ad at any time.

12. Adwords 101
How to reach to your COSTUMERS ? 2
1 Connect with Consumers
When They are browsing
Connect with Consumers
When They Search On any website has
On Google Search Adsence Ads
Banner

13. Adwords 101
Approximate Customer Acquisition Cost to market something
$60
$60
$50
$40
$20
$20
$8.5
$0
Email Online display ads Yellow Pages Search

14. Adwords 101
Imagine your Business
On Google
Adword Ads

15. How to Get Started with Google Adwords
Simple steps to put your business Online.

16. Adwords 102
How AdWords is organized:
•Adwords is organized into three layers:
account, campaigns, and ad groups.
•Your account is associated with a unique email
address, password, and billing information.
•Your ad campaign has its own budget.
•Your ad group contains a set of similar ads and the words
and phrases, known as keywords, that you want to trigger
your ads to show.

17. Adwords 102
This an example of Online Electronics Store that
Marketing on TVs & Cameras.
The TVs section has two types of TVs, So every
type has an AD, Also he can publish any ad to
the location he *desire.
Same idea on Cameras section.

18. Adwords 102
General settings:
1. Campaign name: Name your campaign.
2. Locations: Target your ads to almost any geographic area. Specify
countries, territories, regions, cities, or custom areas where you want your ads to
show.
3. Languages: Target your ads by your customers' language preference. For
example, only customers whose Google interface language is Spanish will see
ads in a campaign targeted to Spanish.
4. Networks: Determine where on the Internet your ads will show. Ads can appear
on Google's Search Network or Display Network, or both (the default setting).
5. Devices: Target your standard-sized ads to your customers' devices, such as
desktop or laptop computers, iphones, or other mobile devices that have a full
Internet browser (e.g. smartphones).

19. Adwords 102
6. Bidding option: Choose automatic or manual bidding for ad clicks (Max. CPC).
Advanced options let you choose to pay per thousand impressions (CPM bidding).
7. Budget: Adjust your campaign's daily budget at any time.
8. Delivery method: Choose either standard or accelerated delivery for your daily
budget to determine how quickly your ads are shown each day if your campaign is
limited by budget.

20. Adwords 102
Create your first ad campaign(Time to put your business online)
• Pick keywords that can help your ad show in searches: Your ad can show up
when people search Google using words you put in your ads. If people search
“used cars in Egypt” for example, they could see your ad, plus your business
contact information. To start, pick some keywords you think your costumers will
search by -- and remember that you can always edit or add to them later.
• Write a short ad: Write a headline and short description. For example, if you
run a bakery in Egypt – Cairo – Nasr City, you could write a headline like
“Cheap cakes and delicious in Nasr city” with a description like “If you still
searching on cheap and delicious cakes you will find us on Abass Akad ST”

21. Adwords 102
Keyword quality
• You want your keywords to be RELEVANT and HIGH-Quality. That's because
keywords that are too *general make it difficult to reach potential customers, so
you WILL make less money.
• If you choose a generic keyword like "bags" to promote your luggage
products, your ad could appear to people searching for unrelated items like
"tea bags" and "vacuum cleaner bags."
• Making your keywords more specific and adding words that describe what you
sell helps you reach the right customers with your ads. In this case, you could
choose more relevant keywords like "luggage bags," "carry-on travel bags,"
and "buy luggage online."

22. Adwords 102
Keyword Tips
• Choose your keywords carefully. Include terms or phrases that your customers
would use to describe your products or services. Make sure your keywords directly
relate to the theme of your ad and the page you're directing your customers to.
HINT: Keywords of two or three words tend to work most effectively.
**For example, if you sell rings, you can have a group of keywords for "engagement
rings" and another group of keywords for "wedding rings." Then you can create separate
ad groups for these groups of keywords and have specific ads for "engagement rings"
and specific ads for "wedding rings.”
• Pick the right number of keywords. Most advertisers find it useful to have somewhere
between five and 20 keywords per ad group.

23. Adwords 102
figurines
Discount Figurines
Unique Collectibles, Gift Ideas,
Figurines & Miniatures. Buy Online!
www.AdWordsExample.com

24. Adwords 102
Examples: get info, research here, download free white paper, order our catalog, buy
now, save money
Avoid meaningless slogans and useless language
Click here Visit Us

25. Adwords 102
Location in ad text can increase performance
• Attracts attention of local users.
• 80% Non-local users will not click on ad. (so you got the best traffic).
Alexandria Advertising

26. Adwords 102
Keywords match types:
Broad match keyword:
Allows your ad to show on similar phrases and relevant variations.
Modified broad match keyword:
Allows your ad to show on similar phrases and relevant variations of which keyword is a
component.
Phrase match "keyword"
Allows your ad to show for searches that match the exact phrase.
Exact match [keyword]
Allows your ad to show for searches that match the exact phrase exclusively.

27. Adwords 102

28. Adwords 102
Keyword Bidding
• Each of your keywords has a CPC bid amount. These bids
specify the maximum amount you're willing to pay each
time someone clicks your ad. This is called the maximum
cost-per-click (Max CPC).
• The Adwords system evaluates your keyword for each
auction and calculates its *Quality Score. The Quality Score
is based on the recent performance of the keyword and
your ad, how relevant the two are to the search term, and
other factors. The higher the score, the lower the bid
requirement.
• You should bid the highest amount you're willing to pay for
an interested searcher to visit your website.

29. Adwords 102
Creating an Effective Keyword List
Expand your keyword list to include as many
relevant words as possible.
Target the keyword list by using keyword matching
options.
Scrub or refine the keyword list.
Group the keywords in thematic clusters to be
paired with different ads.

30. Adwords 102
Step 1: Expand
• Review your site content to identify which keywords
describe the main *categories of your business.
• Write down every relevant keyword under each category
you find. (To divide the ad into Ad Groups if needed )
• Think like your customers.
• How might your customers ask for your product or
service?

31. Adwords 102
Step 2: Target
Now it's time to target your keywords using Google's keyword
matching options. These enable you to pin point ad delivery
so your ads reach people precisely when they are searching
for what you have to offer.
You can choose to designate each of your keywords as a
broad, phrase, exact match. Each type of match provides a
varying degree of exposure.

32. Adwords 102
Step 3: Scrub
After creating, expanding, and targeting your list of
keywords, it's time to refine it. To do this, review your list and
make sure you're satisfied with what you've come up with.
Eliminate any keywords that may be irrelevant.
Step 4: Group
You've already created different 'buckets' for your words
based on your product lines.
Its time to market ……

33. Adwords 102
Tips for creating successful TEXT ads

34. Adwords 102
1. Highlight what makes your business, product, or offer unique. Free shipping? Large
selection? Tell people! Highlight features or areas that make your business stand out
from the competition.
2. Include prices, promotions, and exclusives. If you have something special to
offer, make sure your customers see it. People are usually searching to make a decision
about something. Give them what they need to help make their decision.
3. Tell your customers what they can do. Are you selling? Tell them they can buy. Are you
offering? They want to receive. Strong verbs like Purchase, Call
today, Order, Browse, Sign up, or Get a quote tell your customers what they can expect
to do when they arrive at your website.

35. Adwords 102
4. Include at least one of your keywords in your ad text. This can catch the
attention of the people who searched for the keyword, and show that your ad is
related to what they want.
5. Match your ad to your *landing page. Take a look at the page on your website
that you're linking to, which is called the landing page. Make sure the
promotions or products in your ad are included in that page. If visitors don't find
what they expect to see when they reach your site, they might leave.

36. Adwords 102
Why run ads on the Google Display Network?
The Google Display Network comprises multiple Google properties
(for example, Gmail and Google Finance) and millions of
websites, news pages, and blogs that partner with Google to display
targeted Adwords ads.
When you choose to advertise on the Display Network, you can
expand your marketing reach to targeted audiences--and potential
customers--visiting these sites every day. We strive to maintain the
largest contextual advertising network in the world.
Google continually scans the millions of pages from the Display Network to look for
relevant matches with your keywords and other campaign data.

37. Adwords 102
What's a placement?
Placements are locations on the Google Display Network where your ad can appear. A placement can be
an entire website, a subset of a website (such as a selection of pages from that site), or even an individual
ad unit positioned on a single page.
There are two types of placements:
• Automatic placements: If you have keywords in your ad group and are targeting the Display
Network, we use contextual targeting to determine "automatic placements" where your ads appear.
• Managed placements: Placements you choose to manage separately for increased control. You can
set unique bids for each of your managed placements, or you can use managed placements to restrict
the sites in the Display Network where your ads appear.

38. Google Adwords Program
Setup Adwords account.

39. Adwords 201
Go to :
www.google.com/adwords
Click on :
TRY ADWORDS NOW

40. Adwords 201
Preferred to make
A Gmail account
To connect it with your
Adwords account as
Mentioned in the pic

41. Adwords 201
NOW : Create your
First campaign to start Advertising
your product / services

42. Adwords 201
Campaign name: Name your
campaign as mentioned before.
Type: Choose where you need
your ads to appear as mentioned
before.

43. Adwords 201
Locations: Choose the geographic area
You need to market in.
Bidding Option: There are two options
1- Basic Options (Automatic Bidding),
Google will put the best bid to be in the
first Search.
2- Advanced (I recommend this), You will put
any bid (0.50$ as an example) then will
change this later from Google Adwords
Editor.
Budget: Your daily budget

44. Adwords 201
Ad group name: Name your AD
group as mentioned before.
Create an ad: Choose your ad
type, Here will explain the Text
ad.
Headline: The headline that will
appears to the users.
Desc1 & 2: The ad Description (Try
to write eye catching description).
URL : The landing page of this ad.

45. Adwords 201
Now its time to choose your BEST
Keywords as mentioned before.
Also you can use the right side box
Google is recommending some
Keywords may be useful to your
Website.

46. Adwords 201
Your Business
Your Business is Live Now
www.YourBusiness.com

47. Time to test your Conversion
Google Analytics is the Conversion Free Tool

48. Adwords 202
Go to
www.google.com/analytics

49. Adwords 202
Click on Sign Up, Then put your
Email and password that created
For Adwords.

50. Adwords 202
Account name: Write your Website name.
Website’s URL: Your website URL.
Time zone: Your country time zone.
Accept and continue.

51. Adwords 202
Now Google MUST ensure that the
Website you provided is YOURS.
So you have to copy this script code
And put it in you website HTML between
The <head> tags, and before the
<body> tag.

52. Adwords 202
This is your Dashboard home.

53. Adwords 202

54. Adwords 202
@m7medragab
/M7amed.Ragab