Messaging Unlimited. The best-kept secret in mobile. How to grow your business and drive customer engagement with mobile messaging. Brad Beckstrom’s presentation from MoDev conference December 2014. Mobile messaging is back in a big way. With new messaging tools, app integration, toll free texting, customers want to hear from you. Brad shares how companies like Uber, Product Hunt, Spot Hero and others are using messaging to enhance customer engagement and drive sales.

1. The Best Kept Secret In Mobile
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2. The best kept secret in mobile
isn't on your phone
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3. It’s not in the cloud
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4. It’s not on a mobile app

5. It's in your desktop browser
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6. You know, on your PC
Online!
Working!
Heavy Lifting!
Reading Blogs!
RSS Feeds!
Paying Bills!
Shopping!
Looking for stuff!
Creative!
!

7. GSD
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Getting Stuff Done

8. Over 50% of the time
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9. 70% If you include tablets

10. Truly Mobile
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Is when you are on your smartphone

11. What’s the link between your PC’s browser
and the outside world? SMS
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12. On your mobile phone
Getting all of the things you find online out into the
real world where you can use them.

13. Missing from nearly every
website

15. One action many results
Direct link to the app I found!
Interaction with review site and app!
Brand recall, front and center!
Capture, confirm consumer data !
Drive mobile web traffic!
Opt in for future communication!
Say thank you !
Deliver offer, retail info, coupon!
Execute sweepstakes!
Capture votes survey data

16. Parking Stress

17. No Stress
Think of SMS as a handshake

18. We've been busy begging mobile
users to interact with us
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19. Mobile Engagement
Starts where we spend over 50% of our digital time
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20. SMS
The most used app on mobile phones
90% of text messages are read within 3
minutes of delivery!
!
91% of adults have their mobile phone within
arms reach 24/7!
!
50% of adults surveyed have received text
messages from retailers and made a
purchase as a result!
!
Top of list, trigger app engagement!

21. Get Digits
555-551-1212

23. Get Digits
Landing pages!
On contact forms!
On your Facebook page!
In banner ads!
With customer service!
Everywhere else!
Mobile Short Codes!
QR Codes

24. Opt-in
Businesses can share mobile content to go including, app
downloads, video files, audio files, podcasts, live streaming and
capture opt-ins using thank you messages.
!
Share
Customers click the Send-2-Phone button on your website,
concise text messages, business information, maps and specials are
instantly shared via SMS, 10 digit numbers, Toll-Free Numbers and
5 digit Short codes
!
Keywords
Text a keyword like “join” to unique toll-free number we
provide. Include your keyword in advertising, point-of-
purchase materials, marketing materials.
SendPhone How it works

25. SendPhone How it works
Ads
Capture mobile numbers directly in web ads to instantly
share content, app download links, videos custom mobile
content and more
Social
Opt-in directly from your Facebook page. Customers only
need to supply their mobile phone number and can opt in for
future SMS and MMS messages.
!
Sweepstakes
&
Polls
Potential customers participate in a sweepstakes or poll via
text message and opt in for additional information. Customer
service interaction
!

26. Mobile Engagement
Get Digits Everywhere, build your list
Share useful content, links, downloads, offers
Say thank you, opt in for future offers
Mobile Focus, it’s the closest medium to retail
Use Social Media to Facilitate Discovery
2 way messaging and toll free numbers, click to call
Treat that list like gold, grow it over time, be consistent
!

27. Thank You
What your customers carry

28. Thank you
@apollobravo
apollobravo.us
Brad Beckstrom
www.apollobravo.com
Text Apollo to 95577
Contact us for a free mobile consultation on messaging strategy

29. The Customer Engagement Experts