This Presentation has been given by a student of UMT,Lahore to Sir Ahmad Shiekh in Basics of Broadcast Media

1. RADIO BROADCASTING

2. TYPES OF RADIO BROADCASTING
Public Radio
Commercial Radio
Community Radio

3. PUBLIC RADIO
Public radio does not feature advertisements and is
listener-supported.

4. In Pakistan Public radio focuses on educating the people by
discussing the social issues of the community. It transmits
program on agriculture, health etc.

5. It also broadcast the address of President, Prime Minister at domestic and
international level.

6. COMMERCIAL RADIO
Commercial radio that operates as a business to
earn profits is accessible in most areas of the
world.

7. Radio broadcasters sell small blocks of
each listening hour to advertisers by
agreeing to play advertising
messages or commercials on the air.
Habib bank commercial on Radio
Pakistan before 8 ‘o’ clock is on aired
for 7secs.

8. Commercial radio is the most well known of all broadcasting types operating on
both AM and FM signals.

9. COMMUNITY RADIO
Community radio is broadcast media that is
"independent, civil society based and which
operate for social benefit and not for profit"
according to Steve Buckley, President of the
World Association for Community Radio
Broadcasters.
Discussing the traffic situation of the roads.
Guiding the people to adopt the route during
procession. Giving tips for excellent driving