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#DYNBC15
Creating a
Business
Intelligence
Strategy
Ben Watt &
Andy Mason
Consultants
m-hance
#DYNBC15
What is BI?
Business intelligence (BI)
Def: The set of techniques and tools for the
transformation of raw data in...
#DYNBC15
Strategy – Why Bother?
Getting relevant information out of your system
is difficult and painful
Not having timely...
#DYNBC15
Introducing Bert
#DYNBC15
25%
30%
Good Times
#DYNBC15
No prizes for guessing which ones
#DYNBC15
Sales Analysis
15.00%
25.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Sales
Sales Year on Year
2013 2014
#DYNBC15
25.00%
50.00%
5.00%
-15.00%-15.00%
-10.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
2013 2...
#DYNBC15
Membership Analysis
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
New Memberships
New Memberships Year on Year
2...
#DYNBC15
Membership Analysis
10.00%
25.00%
5.00%
-20.00%
-25.00%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
...
#DYNBC15
Management
#DYNBC15
Where to go from here?
#DYNBC15
List out Departmental Goals
Improve
Membership
Attrition by 20%
year on year.
Increase sales
across the UK by
10%...
#DYNBC15
Associate Questions to Goals
2
How many new members
do we have each month?
How many members are
failing to renew ...
#DYNBC15
Assign Responsibility
3
#DYNBC15
Force Rank Questions
4
#DYNBC15
Think about Delivery
5
Frequency Audience Story
#DYNBC15
Start a Project
6
Start small Review
#DYNBC15
7
#DYNBC15
You should end up with
BI Strategy
© m-hance ltd 2015
#DYNBC15
Creating a Business
Intelligence strategy
Ben Watt
Microsoft Dynamics
Consultant
m-hance
Andy ...
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Dynamics Business Conference 2015: Creating a Business Intelligence Strategy

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What is a Business Intelligence (BI) strategy? What are the benefits? And how do I go about creating a BI strategy for my business? By the end of this session you should have a good idea of where you can start and the steps you need to take to move your BI strategy forwards.

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Dynamics Business Conference 2015: Creating a Business Intelligence Strategy

  1. 1. #DYNBC15 Creating a Business Intelligence Strategy Ben Watt & Andy Mason Consultants m-hance
  2. 2. #DYNBC15 What is BI? Business intelligence (BI) Def: The set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.
  3. 3. #DYNBC15 Strategy – Why Bother? Getting relevant information out of your system is difficult and painful Not having timely and accurate information can significantly impair decision making Failure to measure against your goals can make progress difficult to manage 2. 1. 3.
  4. 4. #DYNBC15 Introducing Bert
  5. 5. #DYNBC15 25% 30% Good Times
  6. 6. #DYNBC15 No prizes for guessing which ones
  7. 7. #DYNBC15 Sales Analysis 15.00% 25.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Sales Sales Year on Year 2013 2014
  8. 8. #DYNBC15 25.00% 50.00% 5.00% -15.00%-15.00% -10.00% -20.00% -10.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 2013 2014 Sales by Product Type Clothing Safety Equipment Accessories Sales Analysis DRIFT
  9. 9. #DYNBC15 Membership Analysis 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% New Memberships New Memberships Year on Year 2013 2014
  10. 10. #DYNBC15 Membership Analysis 10.00% 25.00% 5.00% -20.00% -25.00% -20.00% -15.00% -10.00% -5.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 2013 2014 Membership Types Year on Year New Memberships Membership Renewals DRIFT
  11. 11. #DYNBC15 Management
  12. 12. #DYNBC15 Where to go from here?
  13. 13. #DYNBC15 List out Departmental Goals Improve Membership Attrition by 20% year on year. Increase sales across the UK by 10% this year. 1
  14. 14. #DYNBC15 Associate Questions to Goals 2 How many new members do we have each month? How many members are failing to renew and why? Which members are likely to leave me next month? Where do we raise the most and least revenue from events? What are our most popular products? I need to be able to analyse sales by…
  15. 15. #DYNBC15 Assign Responsibility 3
  16. 16. #DYNBC15 Force Rank Questions 4
  17. 17. #DYNBC15 Think about Delivery 5 Frequency Audience Story
  18. 18. #DYNBC15 Start a Project 6 Start small Review
  19. 19. #DYNBC15 7
  20. 20. #DYNBC15 You should end up with BI Strategy
  21. 21. © m-hance ltd 2015 #DYNBC15 Creating a Business Intelligence strategy Ben Watt Microsoft Dynamics Consultant m-hance Andy Mason Pre-Sales Consultant m-hance

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