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Merchandising in the library

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Lynne Reed
Lynne Reed

A presentation for library staff to help them learn how to display library materials to encourage patrons to check out.

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CAN WE HELP OUR COLLECTIONS FLY OUT THE DOOR? Merchandising in the Library
What is merchandising? ,[object Object],[object Object],[object Object],[object Object]
What does this mean in our public library? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can staff influence library users?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who says this works?
But what about librarians? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Looking at Borders… ,[object Object],[object Object],[object Object]
What does the article say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deeper Meaning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what should we be doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do we agree? ,[object Object],[object Object]
Shall we look first at how things are?
Another display unit
Side by side…
Attractive to your eyes?
How about these?
Compare the two…
How about this?
And this…
And again, compare.
What do you think about this?
And this?
Is this inviting?
And how about this?
Do you want to look at these?
Or pick these up?
Do you want to sit here and work?
Do you want to look at these?
What’s missing here?
How does this look?
Now compare it to this.
Good? Needs improvement?
Do you like this?
How can we improve our merchandising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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