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Dial Technology by Frank Luntz

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Dial Technology by Frank Luntz Jeff McNeill Com 459 Lyn Jang
Dial Technology by Frank luntz Frank Luntz is a researcher who tests messages, marketing and polling on what best works to "sell" GOP policies to the unwary , he crafted many of the Republican Party's messages, using focus groups to test words and phrases that evoke a strong emotional response . Is the Immediate, specific and anonymous method to help Clients sell their product or turn public Opinion on an issues or a candidates Ingredients -Focus group -Room (viewing room) --software, device -Monitor, video -Sheet of words (testing words) -Project Procedure (5 steps) 1. Give a sheet of words to the focus group Then Get response Favorable (output) or not On words( input) 2. Counting hands Finding highest level of favorability on words Go to next page 3words they find 1. Responsibility 2. Accountability 2. Reliability
3. Watching video- get response towards words First, give them devices Second, give instruction how to use it Third, playing video, then, Get feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],5. Not just words but finding metaphor Then, Create a speech which use words that are most favorable to people Eureka moment watching the responses of these people to the power company's ideas the eureka moment, - when Frank Luntz watched people nod their heads, he watched them look to each other, Note, tips and variation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Dial Technology by Frank Luntz

  • 1. Dial Technology by Frank Luntz Jeff McNeill Com 459 Lyn Jang
  • 2. Dial Technology by Frank luntz Frank Luntz is a researcher who tests messages, marketing and polling on what best works to "sell" GOP policies to the unwary , he crafted many of the Republican Party's messages, using focus groups to test words and phrases that evoke a strong emotional response . Is the Immediate, specific and anonymous method to help Clients sell their product or turn public Opinion on an issues or a candidates Ingredients -Focus group -Room (viewing room) --software, device -Monitor, video -Sheet of words (testing words) -Project Procedure (5 steps) 1. Give a sheet of words to the focus group Then Get response Favorable (output) or not On words( input) 2. Counting hands Finding highest level of favorability on words Go to next page 3words they find 1. Responsibility 2. Accountability 2. Reliability
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