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Brand Extension

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Brand Extension

  1. 1. Extend and grow stronger with the extension of brand <ul><li>Take line extensions </li></ul><ul><li>it make sense when </li></ul><ul><li>-new additions to the family serve to strengthen the managing of the brand, adding mass and definition to what ever it is that makes it different. </li></ul><ul><li>-they can work remarkably well in the short term. </li></ul><ul><li>It makes less sense when </li></ul><ul><li>-when they are driven by a desire for short term profits without regard to focus. </li></ul><ul><li>** when a company faces additional pressure from stockholder expectations, political infighting, unexpected competition, or changes in management, there’s temptation to extend the product line for short-term relief, even at the expense of its market position . </li></ul>

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