Designing a Presentation: Choosing Colors, Images, and Fonts | lynda.com

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Get tips on Selecting Colors, Choosing Images, and Choosing Fonts––foundational steps for creating engaging presentations! Whether you're pitching an idea to the boss or delivering a speech at a conference, an engaging presentation will help you reach your audience and emphasize your message. This presentation is just a small excerpt of the larger video training course, Designing a Presentation, on www.lynda.com Watch the full Lynda course here: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

Design Technologie Kunst & Fotos

Agenda
• Selecting Colors
• Choosing Images
• Choosing Fonts
Note: This is a small excerpt from the full
lynda.com video course: Designing a Presentation
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Selecting Colors
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Choose 4-5 base colors

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Alternate Backgrounds

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Select an accent color...

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Use it for emphasis.

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Choosing colors
• What’s the tone of the presentation?
• Do you have branding guidelines?

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Setting the Tone
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Modern/muted

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Bold/aggressive

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Cheerful/bright

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Color inspiration
• Adobe Kuler - kuler.adobe.com
• ColourLovers - colourlovers.com
• Color Scheme Designer - colorschemedesigner.com
• Color Hunter - colorhunter.com

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Color effects mood

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Color sets the tone

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Color gives life

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Choosing Images
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People remember imagery & quotes

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Bad
Example:

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Good
Example:

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Avoid using clipart

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Bad
Example:

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Good
Example:

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You might say:

But, I’m not a photographer...

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You don’t have to be!

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Find images online
• istockphoto - istockphoto.com
• pond5 - pond5.com
• thinkstock - thinkstock.com
• Stock Exchange - sxc.hu

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Image guidelines
• Make sure they tell a story
• They MUST fit the tone of the presentation
• Should compliment text NOT distract it
• Shouldn’t appear “cut out”

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Good
Example:

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Bad
Example:
Image should never
appear “cut out”
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Avoid using Google Images
A large portion are copyrighted images

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Photos should be part of the budget

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When it comes to photos...

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Use them, but use them wisely.

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Choosing Fonts

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Rules for fonts
• Keep them simple
• Keep them readable
• Have a hierarchy
• Don’t overdo it

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Pick 3

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TITLE FONT
Body copy font
accent font
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Good Fonts
• Arial
• Helvetica
• Gotham
• League Gothic
• Times New Roman
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Bad Fonts
• Comic Sans
• Bauhaus
• Brush Script
• Chalkduster
• Giddyup
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Fonts must fit the presentation

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Bad
Example:

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Bad
Example:

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Stick to the basics

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Just say NO to gimmick fonts!

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Don’t stop now, visit lynda.com and watch
the entire video course to learn about:
- rules of slide typography
- text and image focal points
- charts and graphs
- animation and transitions

Watch it here:
http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
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2. Agenda • Selecting Colors • Choosing Images • Choosing Fonts Note: This is a small excerpt from the full lynda.com video course: Designing a Presentation 2 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

3. Selecting Colors 3 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

4. Choose 4-5 base colors 4 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

5. Alternate Backgrounds 5 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

6. Select an accent color... 6 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

7. Use it for emphasis. 7 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

8. Choosing colors • What’s the tone of the presentation? • Do you have branding guidelines? 8 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

9. Setting the Tone 9 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

10. Modern/muted 10 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

11. Bold/aggressive 11 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

12. Cheerful/bright 12 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

13. Color inspiration • Adobe Kuler - kuler.adobe.com • ColourLovers - colourlovers.com • Color Scheme Designer - colorschemedesigner.com • Color Hunter - colorhunter.com 13 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

14. Color effects mood 14 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

15. Color sets the tone 15 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

16. Color gives life 16 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

17. Choosing Images 17 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

18. People remember imagery & quotes 18 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

19. Bad Example: 19 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

20. Good Example: 20 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

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23. Good Example: 23 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

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25. You don’t have to be! 25 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

26. Find images online • istockphoto - istockphoto.com • pond5 - pond5.com • thinkstock - thinkstock.com • Stock Exchange - sxc.hu 26 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

27. Image guidelines • Make sure they tell a story • They MUST fit the tone of the presentation • Should compliment text NOT distract it • Shouldn’t appear “cut out” 27 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

28. Good Example: 28 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

29. Bad Example: Image should never appear “cut out” 29 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

30. Avoid using Google Images A large portion are copyrighted images 30 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

31. Photos should be part of the budget 31 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

32. When it comes to photos... 32 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

33. Use them, but use them wisely. 33 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

34. Choosing Fonts 34 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

35. Rules for fonts • Keep them simple • Keep them readable • Have a hierarchy • Don’t overdo it 35 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

36. Pick 3 36 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

37. TITLE FONT Body copy font accent font 37 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

38. Good Fonts • Arial • Helvetica • Gotham • League Gothic • Times New Roman 38 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

39. Bad Fonts • Comic Sans • Bauhaus • Brush Script • Chalkduster • Giddyup 39 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

40. Fonts must fit the presentation 40 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

41. Bad Example: 41 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

42. Bad Example: 42 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

43. Stick to the basics 43 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

44. Just say NO to gimmick fonts! 44 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html

45. Don’t stop now, visit lynda.com and watch the entire video course to learn about: - rules of slide typography - text and image focal points - charts and graphs - animation and transitions Watch it here: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html 45

Designing a Presentation: Choosing Colors, Images, and Fonts | lynda.com

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Designing a Presentation: Choosing Colors, Images, and Fonts | lynda.com