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Be prepared when you start telling your colleagues or friends or family that you have set up a Twitter account and you're going to start promoting your business on Twitter for them to laugh and roll their eyes, because in my experience, there are a huge number of people who think Twitter is the most ridiculous thing they've ever heard of. They are not on Twitter and they don't follow Twitter feeds, so they don't really know what they're talking about. But what they hear is what the comedian talked about on the television about how you can tweet what you had for lunch or what color your socks were, and they're going to say, "What a waste of time.
I can't believe you're going to do that." Or maybe you have some kind of feeling that way as well, and you're just frozen about what it is that you should be tweeting about. If it's not a personal account, what could you possibly post messages for? Like look at poor Anne Smith here on the screen. She has written two tweets in the month or so that she has had the Twitter account set up. So what should you be tweeting about? Well, a great way to figure out you should be tweeting about as a business is to follow other businesses and see what they're tweeting about. So if I go to Anne's Home screen where it shows me the Twitter feed of everybody that Anne is following, you can see she is following some actual companies, like InDesign Magazine or Forget Computers, and if you click here on the left, you'll see a little summary on the right of what this company has tweeted about recently.
So you can see this security company is mainly posting links to things that they find interesting.Perhaps one of these links leads directly to their own web site where they post something. We would have to follow it to find out, which we're not going to do. What I want to do is give you a quick rundown of some great ideas for what to tweet about, in my experience of consulting with other business twitterers, and also looking at what other people are tweeting that are very successful. Now there are no hard-and-fast rules, but here is a guideline to help you.
You should divvy up your tweets into three general categories: sales and marketing, meaning tweeting about things having to do with your own products and trying to drive sales; company info, meaning it's not specifically about a product or a sale or a new service you're offering, but about the company in general, maybe about your staff, about your location, about that you're going to be awarded something in the industry, something like that; and then general info, mainly having to do with your industry.
Read the full transcript and learn more about creating better content for Twitter on lynda.com at http://bit.ly/1QuG1kz