What kind of links do you really want pointing to your site? You can't always get exactly what you want of course, but in this video we'll be looking at what you're aiming for. First, you should try to get text links rather than image links. I'll take an image link over no link of course, because even if I can't get keywords into my links, the links still provide some value, such as passing through PageRank. But the ideal is a text link, so that you can use anchor text keywords, as you learned in the last video, to tell the search engines what the reference page is about.
And if we have enough keyworded links, we are in effect, Google bombing the site we're linking to. Of course, the text needs to contain useful keywords not "click here" or not your company name or URL, but rather the keywords for which you want to rank well. You can add a title attribute to the tag if you wish, though as I mentioned in an earlier video, it may not make any difference. Where should this link be placed? Well, first of all, it needs to be on a web page that is indexed by the search engines. If it's not indexed, then of course that link has no value.
That's not to say that you necessarily turn down links on pages that are not indexed. If the page is very new for instance, it maybe indexed soon. In fact, one technique that used to be popular was to figure out which links to your site are on non-indexed pages, then get those pages indexed by linking to them from other already indexed pages. Anyway, as far as the ideal link goes, it needs to be on an indexed page. What kind of site do you want your link placed on? There's a lot of talk about relevance in the SEO business, and while I'm sure it has some importance, I believe it's often overrated.
The idea here is that a link from a related site is more valuable than a link from a non-related site. A link to your olive oil website is more valuable when it comes from the cooking site, for instance, or some kind of food site, rather than from a blog about American history. This may be true to some degree, however it's completely untrue that a link from a non-related site holds no value as some people claim. I'll take a well keyworded link from anywhere I can get it. Relevant is the ideal, but not 100% essential.
Let's not forget trust either. As we're building the ideal link, the very best link we can, we might as well put it on a well-trusted site, perhaps a major newspaper website or the website owned by a highly respected university; .edu domains are thought to carry extra weight in the search engines, as are .gov domain names, government websites. Our ideal link will also be on a high PageRank web page. As you learned in an earlier video, PageRank is a measure of value, so as we're dreaming about the perfect link right now, we might as well get that link from the highest PageRank page we can.
Watch more videos from this course and read the full transcript at http://bit.ly/1RQvSSJ