Lykle de Vries on Remarkable Marketing
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Lykle de Vries on Remarkable Marketing
- 1. Lykle de Vries foto: Judith van der Meulen
- 3. New Business Development Open Innovation Social Media Strategy
- 8. a plea
- 12. the world has changed
- 15. TV http://www.flickr.com/photos/roadsidepictures/276395210/
- 16. Radio http://www.flickr.com/photos/imh/3297961043/
- 20. gate keepers
- 21. (are you a gate keeper?)
- 22. do you think you are?
- 24. gate keepers
- 26. weblog/twitter/ facebook: my own information channel
- 27. weblog/twitter/ facebook: my own information channel on internet
- 31. Closed Selective Controlling http://www.flickr.com/photos/scott_rtw/1350993666/
- 33. Open Random Supportive http://www.flickr.com/photos/scott_rtw/1350993666/
- 35. Positive experiences are bigger conversation starters than negative experiences. People like positive stuff. 26
- 36. “Marketing is the price you pay for being unremarkable” (Robert Stephens, founder of the Geek Squad) http://thinkvitamin.com/business/why-you-should-fire-your-pr-company/
- 37. “Marketing is the price you pay for being uct rod ba dp unremarkable” (Robert Stephens, founder of the Geek Squad) http://thinkvitamin.com/business/why-you-should-fire-your-pr-company/
- 38. “Marketing is the price you pay for being uct rod ba dp unremarkable” bad service (Robert Stephens, founder of the Geek Squad) http://thinkvitamin.com/business/why-you-should-fire-your-pr-company/
- 39. so be remarkable
- 41. experts
- 42. audience
- 43. first:
- 44. who do you want to talk to about what and where do you find them ?
- 45. next:
- 47. contact conversation content
- 48. contact conversation content
- 49. ... ... contact conversation content
- 50. ... ... contact conversation content ... ...
- 56. Lykle de Vries lykle@deondernemers.nl 06-53 76 69 64 Twitter: @lykle foto: Ester Kroezenga
- 57. Lykle de Vries lykle@deondernemers.nl 06-53 76 69 64 Twitter: @lykle foto: Ester Kroezenga
Hinweis der Redaktion
- My name is Lykle de Vries, 41, graduated from TUDelft, living in Groningen since 97\n
- This is my company: De Ondernemers BV. We do New Business Development - Open Innovation - Social Media Strategy\n
- This is my company: De Ondernemers BV. We do New Business Development - Open Innovation - Social Media Strategy\n
- This is my company: De Ondernemers BV. We do New Business Development - Open Innovation - Social Media Strategy\n
- This is my company: De Ondernemers BV. We do New Business Development - Open Innovation - Social Media Strategy\n
- We also initiate our own online products and services. So we do and know.\n
- We also initiate our own online products and services. So we do and know.\n
- We also initiate our own online products and services. So we do and know.\n
- I have a plea for you, a question from the heart. And an urgent one.\n
- I want you to stop doing marketing. I want you to stop pushing your products to people that might not be interested. I want you to stop interrupting people while they are enjoying their lives. Even at work.\n
- Because we’re not listening anymore. We’re doing relevant stuff, in relevant places.\n
- I want you to start conversations. Conversations with your clients, with your stakeholders, with your visitors, with everyone who matters. And I want you to really engage in these conversations.\n
- You see, the world has changed.\n
- Information is now freely available, and free as well. A lot of the times.\n
- We used to have newspapers that were controlled by editors\n
- We used to have television that was controlled by TV companies\n
- We used to have radio that was dictated by commercial parties\n
- Someone else decided over what we would and could read, see and hear\n
- Systems were Closed, Selective and Controlling.\n
- Systems were Closed, Selective and Controlling.\n
- Systems were Closed, Selective and Controlling.\n
- Gate keepers decided which information we could read, hear and see. And regularly ‘edited’ that information as well, to fit their profiles and purposes.\n
- \n
- \n
- \n
- But no longer. These gate keepers have disappeared. They only have limited control left.\n
- These days, I can start a blog, or Twitter-account, or FaceBook-account and immediately share my opinion and knowledge with the rest of the world. Without intervention from any gate keeper.\n
- \n
- And I can easily connect al my information with the rest of the world as well.\n
- And I can easily connect al my information with the rest of the world as well.\n
- And I can easily connect al my information with the rest of the world as well.\n
- And I can easily connect al my information with the rest of the world as well.\n
- Spinning a web of relevant connections, that bypasses old infrastructures. Which basically destroys the old model of Closed, Selective and Controlling systems\n
- Spinning a web of relevant connections, that bypasses old infrastructures. Which basically destroys the old model of Closed, Selective and Controlling systems\n
- Spinning a web of relevant connections, that bypasses old infrastructures. Which basically destroys the old model of Closed, Selective and Controlling systems\n
- Spinning a web of relevant connections, that bypasses old infrastructures. Which basically destroys the old model of Closed, Selective and Controlling systems\n
- Instead, this web facilitates new Open, Random and Supportive connections\n
- Instead, this web facilitates new Open, Random and Supportive connections\n
- Instead, this web facilitates new Open, Random and Supportive connections\n
- And it exposes rubbish. Big time.\n
- Still, we -the consumers- love to share stuff that we like. We like positive stuff.\n
- Marketing is the price you pay for being unremarkable. Or worse: for bad products and services.\n
- Marketing is the price you pay for being unremarkable. Or worse: for bad products and services.\n
- But if you give us something remarkable, we will spread the word for you.\n
- So, start the conversation\n
- and help your ‘content’ start the conversation. Help the experts get in touch with their audience\n
- And help their audience find the experts and find out about the congress\n
- so, First you do this:\n
- Find out who you want to talk to. bout what, and where you find these people.\n
- And only then can you get to the next step, selecting the tools\n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- Not all tools are created equal. All of them differ in the possibilites they give you. \n
- So, in some cases a Facebook page is the best way, in some others you might opt for Linkedin, or even just a hashtag on Twitter.. Depending on where your audience can meet the experts.\n
- So, in some cases a Facebook page is the best way, in some others you might opt for Linkedin, or even just a hashtag on Twitter.. Depending on where your audience can meet the experts.\n
- But in all cases, they are conversations. Between you, the experts and the audience. Start conversations, facilitate conversations.\n
- Listen to the conversations, understand what experts and audience want and then act on that.\n
- Thank you for your attention. Please contact me of you have any further questions or remarks!\n