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Creative Donor Relations Communications

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Lynne Wester
Lynne Wester
Government & NonprofitHealth & MedicineNews & Politics
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Creative Donor Engagement and Communication Strategies Lynne M. Wester @donorguru
Road Map • Why Donors Matter • What if? • Status Quo? • Techniques • Best Practices
Segments to Watch For • Loyal Donors • Married Alums • Dual Degrees • Widowed Donors/Golden Oldies • Monthly Donors • Employees/Faculty/Staff • Recent Graduates/Younger Donors • Digital Donors
Techniques
Ideas • Focus on endurance of gift, not size of gift • One special touch a year aimed at their population • Channel Matters • Tell Stories • Show Impact
Be Honest!
The BEST!!
Thank You, Questions? • Lynne M. Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • @donorguru

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Creative Donor Relations Communications

  • 1. Creative Donor Engagement and Communication Strategies Lynne M. Wester @donorguru
  • 2. Road Map • Why Donors Matter • What if? • Status Quo? • Techniques • Best Practices
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  • 4. Segments to Watch For • Loyal Donors • Married Alums • Dual Degrees • Widowed Donors/Golden Oldies • Monthly Donors • Employees/Faculty/Staff • Recent Graduates/Younger Donors • Digital Donors
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  • 14. Ideas • Focus on endurance of gift, not size of gift • One special touch a year aimed at their population • Channel Matters • Tell Stories • Show Impact
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  • 34. Thank You, Questions? • Lynne M. Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • @donorguru