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Live	
  Online	
  Giving	
  Challenge	
  
Lynne	
  M.	
  Wester	
  
@donorguru	
  
	
  
FUN	
  FACTS	
  
•	
  Wednesday	
  seems	
  to	
  be	
  the	
  day	
  that	
  
the	
  most	
  people	
  donate	
  (number	
  of	
  
transacBons)	
  but	
  in	
  the	
  smallest	
  
amounts	
  (average	
  giF	
  size.)	
  
•	
  The	
  average	
  giF	
  donated	
  at	
  5:00	
  am	
  is	
  
$140,	
  which	
  is	
  more	
  than	
  double	
  the	
  
9:00	
  am	
  average	
  of	
  $65.	
  
Are	
  You	
  Turning	
  Off	
  Online	
  
Donors?	
  
• On	
  average	
  47%	
  of	
  
people	
  who	
  visit	
  
donaBon	
  sites	
  don’t	
  
convert	
  into	
  donors	
  
Do	
  you	
  ask	
  quesBons	
  unrelated	
  
to	
  making	
  this	
  giF?	
  
	
  
Your	
  Turn!	
  
Thank	
  You!	
  	
  
•  Lynne	
  M.	
  Wester	
  
•  lynne@donorrelaBonsguru.com	
  
•  www.donorrelaBonsguru.com	
  
•  Friend	
  me	
  on	
  Facebook	
  
•  Follow	
  me	
  on	
  Twi]er	
  @donorguru	
  

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2015 liveonlinesizzler

  • 1. Live  Online  Giving  Challenge   Lynne  M.  Wester   @donorguru    
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  • 4. FUN  FACTS   •  Wednesday  seems  to  be  the  day  that   the  most  people  donate  (number  of   transacBons)  but  in  the  smallest   amounts  (average  giF  size.)   •  The  average  giF  donated  at  5:00  am  is   $140,  which  is  more  than  double  the   9:00  am  average  of  $65.  
  • 5.
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  • 7. Are  You  Turning  Off  Online   Donors?   • On  average  47%  of   people  who  visit   donaBon  sites  don’t   convert  into  donors  
  • 8.
  • 9.
  • 10. Do  you  ask  quesBons  unrelated   to  making  this  giF?    
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  • 17. Thank  You!     •  Lynne  M.  Wester   •  lynne@donorrelaBonsguru.com   •  www.donorrelaBonsguru.com   •  Friend  me  on  Facebook   •  Follow  me  on  Twi]er  @donorguru