If you're a marketer, and you find yourself in a selling role with your digital marketing agency, it can be difficult to adjust. This business development and sales training for marketers could be just what the doctor ordered. Learn more about what you can discover about yourself as a seller and how you can overcome fears, challenges and speed bumps to close more inbound and digital marketing retainer deals. www.alignment-group.com/business-development-training
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Business Development for marketing training
1. Business Development Training
for marketing business
development professionals
A straightforward business development training for Inbound Marketing
Agencies
2. who are you?
John Shea
Sales arm of Alignment Group
John has closed just about
everything you can think of over the
course of the past 25 years – long-
term copier contracts, document
management software, and
sophisticated workflow and process
enhancement systems. He
understands today’s consumer and
how the landscape is changing for
the buyer into a content and inbound
focused market.
3. who are you?
Lindsay does a lot on the marketing
side, from HubSpot implementations
and management for clients, to
blogging, to speaking gigs across the
country about social media, lead gen
and digital marketing.
But today, this is John’s show ….
Lindsay Kelley
Marketing arm of Alignment Group
4. It’s a Tough
World Out
There
• Only 26% of business
development people are
“successful”
• 3 out of 4 business
development hires fail
5. Why Do
Inbound
Agencies
Struggle
to Increase
Revenue?
• Never had formal Business
Development training
• Business Development Role
often times requires wearing
multiple hats
• Difficulty selling HubSpot and
closing retainer services
• Deals that never close
7. Ineffective Business Development
• Ineffective training or no
training at all
• Little or no focus on
developing skills
• Little or no focus on the individual
strengths necessary to support business
development skill sets
• Hiring the right people
9. Question
1. Can we be more effective?
2. How much more effective can we
be?
3. What will it take to accomplish
that?
4. How long will it take to
accomplish that?
20. Where to Focus
• I.D. current skill sets
• Current ability to achieve consistent results
• I.D. the severity of the major weaknesses
• Growth Potential
• Strengths that support the selling process
• Weaknesses that can neutralize strengths and skills
• Challenges you may encounter in the field
• Recommendations
22. What We Do for You
Label what’s
working
Think about
what works
throughout your
day
Introduce and
reinforce new
information
1 2 3
23. Time Commitment
Training Length: 9 Months
– Series One: Basic Foundation
– Series Two: Advanced practice
One Module every two weeks
One Hour per week includes:
o Field work
o Homework
o Feedback
26. SummaryStep 1
Evaluation to
understand skills,
strengths,
weaknesses,
recommendations
Step 2
Commitment to
becoming a
professional
Business
Development
Person
Step 3
Commit to
training and
accept it will
take time and
effort to be
successful
Explain the process of spaced training. This is what we say to clients who engage us to help with their inbound marketing efforts.
Series – there are a number of modules within the series. These are basically classes
Side note: Live online session every two weeks. Recorded sessions available for review. Rolling Program
Not flashy… not heavy… common sense easy to use. The value is the field.
You will be receiving an email with a sample assessment and additional information on options for discusssing this with me.