The Global Influence - Book Summary more info at : http://www.theglobalinfluence.com ONLINE RETAIL HAS CHANGED The world is ready for your ideas. Here is your golden opportunity to create your own e-commerce business doing what you love. Online retail is becoming increasingly international. People no longer buy locally. They instead research and support socially responsible brands. People want brands with their best interest at hand regardless of their geographic location. Consumers want value and value has no borders. This book will teach you: • How to drive more traffic to your website • How to get more customers to buy your products • How to effectively expand your global reach

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AVAILABLE
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AMAZON.COM
www.theglobalinfluence.com
THE
SUMMARY

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ABOUT THE
GLOBAL INFLUENCE
Small businesses are no longer confined by
national borders. Today’s consumers no longer
have to buy locally; instead they support brands
and businesses worldwide.
Brands that generate online brand recognition
and consumer trust can now acquire a devoted
tribe of international followers.
Attract clients from around the world!

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The Facts“By 2018, there will be 130 million cross-border shoppers spending over $300 billion online”
Modern Spice Routes: The Cultural Impact of Cross-Border Shopping
The Internet leveled the global marketing playing field.
Small businesses can now build a loyal international customer base.
Today’s consumers want value, and value has no borders.

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TRANSFORM YOUR
BUSINESS INTO A
#GLOBALINFLUENCER!#GLOBALINFLUENCER!

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Establish an international
market to expand to1
Understand local business, tax regulations and trademark
laws
Assess how easy it is to ship to these countries
Determine how social media-affluent the demographic is
Assess their willingness to shop abroad

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Create a
universal brand2
Refine your branding so that it will translate internationally
Zero in on your special offering
Focus on raw emotions

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Be mindful of local Trademark
Laws and Cultural differences3
If your product is patented in the US, you will need to
extend your protection in the specific country you plan on
doing business in
Be mindful of cultural sensibilities: Choose a color pattern
for your website that is universally accepted and appreciated
by different cultures. It’s impossible to please all cultures but
try to be as respectful as possible.
The United States Patent and Trademark Office’s website (uspto.gov)

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Understand where your
international audience
is spending their time online
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Not all countries use Google as their main search engine
Baidu is the most popular search engine in China, Naver in
South Korea and Yandex in Russia.
Research your audience’s social media platform of choice

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Optimize your e-commerce site
for an international audience5
Create an international merchant account
Upgrade your shipping options
Build trust by having strong customer service & fair return policies
Translate when targeting Non-English speaking countries
Ensure your site is mobile / tablet compatible

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Expand
your global reach6
Understand the local market
Build a step by step marketing roadmap
Don’t limit your efforts to social media
Spend money on geo-targeted digital Ads

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Optimize your e-commerce site
for an international audience7
Establish trust
Create incentives
Publish region specific newsletter

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TEST YOUR CAMPAIGNS8
Testing different international marketing strategies will help
you grow your business organically.
A/B testing is a great way to test different landing pages and
measure results

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CONCLUSION
Businesses who take time to learn about communities
they do business with & are socially conscious strive
internationally.
Helping a local community in need and participating in
altruistic efforts will be a positive reflection of your brand.
The world is within reach for your ideas and products, and
there’s never been a better time for small brands to break
into the global marketplace.

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ABOUT
THE AUTHOR
LUNA VEGA
WWW.LUNAVEGA.NET
Isan experienced digital marketing expert. She has worked
on a range of large-scale digital initiatives for a list of
global clients. Living and working in diverse capitals such
as New York, Miami, Singapore, Sydney, Paris and Berlin
has given her the unique ability to seamlessly launch and
manage global campaigns. These days she is passionate
about helping small businesses and startups expand their
online presence. She holds an M.P.S. master’s degree from
New York University’s Tisch School of the Arts Interactive
Telecommunications Program (ITP).