The document discusses content quality and content marketing strategies for search engine optimization. It emphasizes the importance of high-quality, useful content and outlines best practices for content creation, distribution through links and social media, and inclusion in Google News to drive traffic. Key points include focusing on evergreen rather than timely content, producing original and in-depth articles, and engaging with influencers to build relevant backlinks over time.

1. Sunt publisher, scoate-m de-ă
aici!
(edi ia SEO)ț

2. Cine sunt i ce fac?ș
Founder
&
SEO Specialist

3. Despre ce vorbim azi
1. Content Quality
2. Content Marketing
3. Extra: În tiriȘ

4. „Content is king”, unde e
traficul meu?
Expectation
Reality

5. A fost o vreme…

6. Google vrea con inut deț
calitate
(de fapt, asta a vrut de la
început)

7. Algoritmii Google
Caffeine (2010) Hummingbird (2013)
• Indexare mai rapidă
• Rezultate mai noi
• Focus pe cuvinte
• Căutări conversa ionaleț
• Rezultate mai relevante
• Focus pe topicalitate

8. Panda Update:
where bad content goes to die
• Lansat în 2011
• Update la x luni
• Targetează con inut low-qualityț

9. Ce înseamn „calitate”?ă
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

10. 23 de întreb ri ( i cum ară ș
trebui s r spundem)ă ă
Would you trust the information presented in this article? Yes
Is this article written by an expert or enthusiast who knows the topic well, or is it more
shallow in nature? Expert
Does the site have duplicate, overlapping, or redundant articles on the same or
similar topics with slightly different keyword variations? Oh god no
Would you be comfortable giving your credit card information to this site?
Futurama “Here’s my money” meme
Does this article have spelling, stylistic, or factual errors? No way
Are the topics driven by genuine interests of readers of the site, or does the site
generate content by attempting to guess what might rank well in search engines?
Guessing is for fools

11. 23 de întreb ri ( i cum ară ș
trebui s r spundem)ă ă
Does the article provide original content or information, original reporting, original
research, or original analysis? All of the above
Does the page provide substantial value when compared to other pages in search
results? Of course
How much quality control is done on content? Tons
Does the article describe both sides of a story? Sure
Is the site a recognized authority on its topic? Yes
Is the content mass-produced by or outsourced to a large number of creators, or
spread across a large network of sites, so that individual pages or sites don’t get as
much attention or care? No way

12. 23 de întreb ri ( i cum ară ș
trebui s r spundem)ă ă
Was the article edited well, or does it appear sloppy or hastily produced? Like a pro
For a health related query, would you trust information from this site? Yes
Would you recognize this site as an authoritative source when mentioned by name?
Yes
Does this article provide a complete or comprehensive description of the topic? In-
depth
Does this article contain insightful analysis or interesting information that is beyond
obvious? Yes
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Share with everyone

13. 23 de întreb ri ( i cum ară ș
trebui s r spundem)ă ă
Does this article have an excessive amount of ads that distract from or interfere with
the main content? Ads? What ads?
Would you expect to see this article in a printed magazine, encyclopedia or book? Of
course
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? No
way
Are the pages produced with great care and attention to detail vs. less attention to
detail? It’s like reading from Wikipedia, only better
Would users complain when they see pages from this site? Never

14. Deci, „calitatea” presupune
con inut…ț
“Useful and informative”
“More valuable and useful than other sites”
“Credible”
“High quality”
“Engaging”
https://support.google.com/webmasters/answer/6001093

15. Aten ie, urmeaz „productăț
placement”

16. Google.ro: “optimizare site pentru
mobil” – prima pagin -> con inut deă ț
calitate?

17. Aceea i c utare, con inutulăș ț
competitorilor

18. Aceea i c utare, con inutulăș ț
competitorilor

19. Con inut de 10 ori mai bun decâtț
cel al competitorilor
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

21. Link-urile continu s fie unul dină ă
factorii importan i pentru rankingț

22. Crearea con inutului de calitateț
reprezint doar unul din pa iă ș
Partea de marketing a con inutuluiț
este (aproape) la fel de important

23. Cum ob inem link-uri?ț
“Be first, be smarter, or cheat”

24. Don’t cheat

25. First or smarter?
First Smarter
• Con inut de actualitateț
• Fii prima sursă
• Mai u or de creatș
• U or de promovat, însă doar înș
primele zile
• Nu aduce mult trafic
• Con inut „evergreen” de calitateț
• Resursă originală sau mai bună
decât a competitorilor
• Mai greu de creat
• U or de promovat oricândș
• Poate aduce mult trafic în mod
constant

26. Ok, la ce rezultate m pot a tepta?ă ș

27. Fool.com – 88/100 Domain Authority

28. Foxnews.com – 95/100 Domain Authority

29. Yahoo.com – 100/100 Domain Authority

30. 2 ani mai târziu

31. Va fi lansat s pt mâna viitoareă ă

32. Content Marketing funnel = E-commerce funnel?

33. Cum altfel putem promova
con inutulț
Social Media
Newsletter
PPC i alte canale paidș

34. Content Marketing Resources
https://moz.com/blog/link-building-101-the-almost-complete-link-guide-updated-for-post-penguin
http://www.slideshare.net/randfish/why-content-marketing-fails
http://searchengineland.com/get-content-placed-top-tier-websites-188316
https://moz.com/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-
building
http://www.portent.com/blog/seo/outreach-email-instructographic.htm
http://www.wordtracker.com/blog/how-to-find-and-engage-influencers-in-your-industry
https://moz.com/blog/outreach-for-linkbuilding-whiteboard-friday

35. Google News:
Arma secret a unui publisheră

36. Chiar i keyword-urile cu intentș
comercial pot afi a „În tiri”ș ș

37. Google News Publisher Center
https://partnerdash.google.com/partnerdash/d/news

38. Google News Resources
https://support.google.com/news/publisher/answer/40787
http://searchengineland.com/the-publishers-guide-to-enterprise-news-seo-
135780
https://www.branded3.com/blog/webmasters-guide-to-google-news/

39. Check out other SEO
presentations by Vertify www.vertify.ro/blog
Mul umesc!ț