9 stages running 9 hours of lectures at the same time. Presentations, workshops, forums, discussions - that’s what comes to my mind when I think of Cannes. For me Cannes is what Milan is for an interior designer. Thanks to Cannes you know what the latest trends are and you have a map showing you where everything is going.
Every year I prepare myself a list of words that are used the most (or actually overused) in Cannes. This year I decided to share it with you. So, what you have below are the words that will shape world of advertising and marketing.