2. City Managerโs Office
2015 SOCIAL MEDIA TRENDS
โข Different Platforms for Different Purposes
(Facebook Messenger, Utilities)
โข Not a โZero Sum Gameโ(5 or More Platforms)
โข Anonymous Platforms (Yik Yak, Whisper)
โข Fastest Growing Age Segment is 65+
โข Video (Vine, Facebook, YouTube, Instagram)
โข Live Video Apps โ Periscope & Meerkat
4. City Managerโs Office
LIVE VIDEO APPS BACKGROUND
โข Historical - Livestream, Ustream,
Justin.TV โ Ahead of their Time
โข Smartphones, Apps, LTE/4G, Wi-Fi,
Social Media Integration
โข Periscope Joined Twitter in January 2015
โข Meerkat Breakthrough at SXSW 2015
โข Periscope Launched in late March 2015
for iOS, Android in May 2015
โข Periscope added 1 Million Users in First
10 Days & 7 Million Users as of July 2015
5. City Managerโs Office
PROS OF LIVE STREAM APPS
โข Early Adopters Have Advantage
โข Offers Real-Time Interaction with Citizens
โข Great for Q & A Sessions
โข Behind the Scenes Videos
โข Live โLook-insโ for Events
โข Potentially Help Share Critical Video to
First Responders or Other Remote
Experts
6. City Managerโs Office
GETTING STARTED - PERISCOPE
โข Can Login with Twitter or Phone Number
โข โScopesโ Can be Viewed for 24 Hours
โข People Icon - Profile Icon โ Settings -
Select Auto-Save Broadcasts to Save to
Your Camera Roll (iPhone)
โข Saved Broadcasts Can be Shared on
Social Media (Facebook, YouTube, etc.)
โข Comments & Hearts are Not Archived at
this Time
7. City Managerโs Office
GETTING STARTED CONTINUED
โข Click Camera Icon to Start Broadcast
โข Add a Title (Consider CAPS)
โข Turn Precise Location On/Off
โข Create Private Scope by
Selecting Your Followers
โข Allow Commenting by
Followers Only or Everyone
โข Click Tweet Icon to Share
โข Hit Start Broadcast!
8. City Managerโs Office
BEST PRACTICES
โข Share on Twitter When You Start
Broadcast
โข TV Icon Allows View of Your Twitter
Network is Live or Recently Broadcasted
โข Globe Icon Allows Live Broadcast View
by Map or List
โข Live Broadcasts Allow Commenting,
Hearts, List of Viewers, Share Broadcast
9. City Managerโs Office
MORE BEST PRACTICES
โข Commenting Limited to 72 Characters
โข Individual Viewers Can Reply to Other
Users
โข To Ban a User, Tap on User and then
Select Block User (in Broadcast) or Under
People โ Profile โ Followers
โข Scopes/Videos in the 10-15 Minute Range
11. City Managerโs Office
MEERKAT FEATURES
โข Scheduling up to 24 Hours in Advance
โข Facebook Integration
โข Username - meerkatapp.co/yourcity
โข Meerkat Embed
โข API Access
โข Cameo & Media Partners (Snapchat)
โข Meerkat Library (in Cloud)
13. City Managerโs Office
BROADCASTING TIPS
โข Viewers Will Come & Go โ May Need to
Repeat to Catch Up Late Arriving Viewers
โข Use Hashtags Relevant to Your Video
โข Be Aware of Precise Location
โข Consider Battery & Space Constraints
โข Separate Microphone May Be Helpful
โข Double Tap Camera Icon to Toggle
Between Views
โข Have Fun!
14. City Managerโs Office
CONTACT INFO & RESOURCES
Luke Stowe
Digital Services Coordinator
City of Evanston, IL
@LukeStowe
lukestowe@gmail.com
#GSMCHAT (Thursday โ 3:00pm CDT)