This document summarizes a presentation by Luke Stevens on data-driven web design. [1] It discusses how performance metrics can be used to test different design variations and identify the best performing one using A/B testing. A case study is presented of redesigning PhotographyBLOG.com where testing found user performance was identical between two designs. The presentation advocates for using tools like Google Website Optimizer to serve different CSS files and measure results in Google Analytics to objectively test web designs.
Data Driven Design - Web Analytics & Testing for Designers (Web Directions South 2009)
1. Web Directions South 2009, Oct 8-9
Session: Data Driven Design
Speaker: Luke Stevens (@lukestevens)
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15. Michael Phelps’ breakfast:
- Three fried-egg sandwiches
- Five-egg omelet
- Bowl of grits (porridge)
- Three slices of French toast
- Three choc-chip pancakes
- Two cups of coffee