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Social media deck march 28 2012

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Branding/Social Media Workshop for Higher Education Professionals 3.28.12 • Discover your story • Identify your audience/network • Communication • Building your personal brand • LinkedIn / Twitter / Blog
Discover your story • Look back at professional experiences • Understand your key life pivots • Become an expert • Be a resource
Discover your story • So, what is your story? • Re-write your story • Share your developed personal narrative
My Audience/Network • Alumni •Community •Students •Colleagues •Listen and become a facilitator for your constituents
What are you Communicating? • Be relevant and real • Does your network know you, like you, and trust you? • It’s about behavior not impressions…call to action
What I try to communicate •Future engagement opportunities • Gratitude for service • Real time happenings • Professional trends • Value of degree earned • Community partnerships • OU Brand Ambassador
Personal Brand • Be a resource & expert • It’s all about credibility & transparency • Work the room online • *Your function, description, & emotional appeal becomes your brand • *(all comes back to your developed personal narrative) • Pay it forward
LinkedIn • Real time resume and live business card rolodex • Gratitude = Recommendations • Personalize your connection invite • Direct messages • Groups
Twitter • Valuable tweets • Engage with your audience # • ReTweet valuable relative content • Follow those that are beneficial to you • Selective tweets for facebook • Why I use twitter  LinkedIn • Who are you and what do you want to be known for?
Blog • Weaving your story into relevant trends within your network allows your audience to know you, like you, and trust you as an expert & resource • Blog = landing page for your social media platforms & opportunity to own your relevant content
Advice • Don’t lose sight of your ultimate goal of one-on-one interaction • Be transparent • Go share your story!
Contact information • Luke Fleer associate director of Alumni Engagement at Oakland University @lukefleer linkedin.com/in/fleer lukefleer.wordpress.com fleer@oakland.edu

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Social media deck march 28 2012

  • 1. Branding/Social Media Workshop for Higher Education Professionals 3.28.12 • Discover your story • Identify your audience/network • Communication • Building your personal brand • LinkedIn / Twitter / Blog
  • 2. Discover your story • Look back at professional experiences • Understand your key life pivots • Become an expert • Be a resource
  • 3. Discover your story • So, what is your story? • Re-write your story • Share your developed personal narrative
  • 5. What are you Communicating? • Be relevant and real • Does your network know you, like you, and trust you? • It’s about behavior not impressions…call to action
  • 6. What I try to communicate •Future engagement opportunities • Gratitude for service • Real time happenings • Professional trends • Value of degree earned • Community partnerships • OU Brand Ambassador
  • 7. Personal Brand • Be a resource & expert • It’s all about credibility & transparency • Work the room online • *Your function, description, & emotional appeal becomes your brand • *(all comes back to your developed personal narrative) • Pay it forward
  • 8. LinkedIn • Real time resume and live business card rolodex • Gratitude = Recommendations • Personalize your connection invite • Direct messages • Groups
  • 9. Twitter • Valuable tweets • Engage with your audience # • ReTweet valuable relative content • Follow those that are beneficial to you • Selective tweets for facebook • Why I use twitter  LinkedIn • Who are you and what do you want to be known for?
  • 10. Blog • Weaving your story into relevant trends within your network allows your audience to know you, like you, and trust you as an expert & resource • Blog = landing page for your social media platforms & opportunity to own your relevant content
  • 11. Advice • Don’t lose sight of your ultimate goal of one-on-one interaction • Be transparent • Go share your story!
  • 12. Contact information • Luke Fleer associate director of Alumni Engagement at Oakland University @lukefleer linkedin.com/in/fleer lukefleer.wordpress.com fleer@oakland.edu