3. - Effective visits (what are they)
- Soft Goals (supportive KPIs- why are
they important)
- KPIs (which to focus on)
- How to Report to be understand by
CxO level people
23. Effective Visits
conclusions
23
Why to use Effective Visits:
- represents a real quality of traffic and its value;
- reflects to On Page optimization;
- reflects to Conversion Rate Optimization (CRO);
- helps senior management to understand better SEO benefits
How to use Effective Visits:
- explain how it works;
- setup clear goals;
- be brave and enjoy;
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lots of frustrations in Q3 and half of Q4 will come
However reporting MoM make sense during Q1 and Q2 then reporting on WoW or MoM doesn’t make sense in Q3 and Q4
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lots of frustrations in Q3 and half of Q4 will come
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
Present Visits and BounceRate
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long periods away from each other (distance)
if sampling is a problem and large amount of reports use Google Analytics Pro
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
Lots of frustrations in Q3 and half of Q4 will come
Lots of frustrations in Q3 and half of Q4 will come
Lots of frustrations in Q3 and half of Q4 will come
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro