Luis Spencer Freitas

Greater New York City Area, NY United States

Digital Marketing Director at Pernod Ricard USA

Consumer Products

Integrated Marketing with strong focus on Digital channels and Consumer Experience planning. Specialties: Consumer Experience Management and Planning (CRM); Data-driven Marketing; Interactive and Online Marketing; Social Media Strategy, including Blogger engagement and relationship management; Touchpoint digital optimization; Regional Coordination and team management; Training for Digital adoption within the Corporate mindset; Experience in Consumer Relationship Marketing (eCRM) strategy and platform implementation within the Marketing structure.