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How Leaders Tweet           Swissnex, Basel 13.11.2012 #SwissEdSocialMatthias Lüfkens, Matthias.Luefkens@bm.com @Luefkens ...
Let’s get this started                   E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The next leader on Twitter        ?                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
2008       E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@BarackObama               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@MittRomney              E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twindex          E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Barack Obama on Facebook               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Mitt Romney on Facebook               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
DisappearingRomney.com               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter is the Drug of Davos           700           600           500           400           300           200          ...
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Executive Tweets                   E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Executive Tweets                   E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Leading the conversation                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
65% of all government leaders are on Twitter                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started                  E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started                  E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started                  E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter exchanges                E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Quality over Quantity                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements                    E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges                E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges                E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Statements                  E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads                   E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank your Followers                E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engaging your followers                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language                E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry               E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Mistakes                  E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Correcting mistakes                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Oversharing              E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be witty           E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On holidays              E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break                 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t just follow  Be a Leader    E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal              E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t tweet about the weather                E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human           E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be inspirational                   E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be inspirational                   E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank you                                    Matthias.Luefkens@bm.com                                             @Luefken...
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How Leaders Tweet 2012

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How Leaders Tweet - Presentation for Swissnex #SwissEdSocial held in Basel, Switzerland on 13 November 2012

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How Leaders Tweet 2012

  1. 1. How Leaders Tweet Swissnex, Basel 13.11.2012 #SwissEdSocialMatthias Lüfkens, Matthias.Luefkens@bm.com @Luefkens @B_M E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  2. 2. Let’s get this started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  3. 3. The next leader on Twitter ? E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  4. 4. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  5. 5. 2008 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  6. 6. @BarackObama E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  7. 7. @MittRomney E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  8. 8. Twindex E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  9. 9. Twitter Engagement Map E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  10. 10. Twitter Engagement Map E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  11. 11. Barack Obama on Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  12. 12. Mitt Romney on Facebook E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  13. 13. DisappearingRomney.com E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  14. 14. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  15. 15. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  16. 16. Twitter is the Drug of Davos 700 600 500 400 300 200 100 0 2007 2008 2009 2010 2011 2012 2013 E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  17. 17. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  18. 18. Executive Tweets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  19. 19. Executive Tweets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  20. 20. Leading the conversation E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  21. 21. 65% of all government leaders are on Twitter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  22. 22. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  23. 23. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  24. 24. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  25. 25. Twitter exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  26. 26. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  27. 27. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  28. 28. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  29. 29. Quality over Quantity E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  30. 30. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  31. 31. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  32. 32. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  33. 33. Political Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  34. 34. Tweeting Job Ads E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  35. 35. Thank your Followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  36. 36. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  37. 37. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  38. 38. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  39. 39. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  40. 40. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  41. 41. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  42. 42. Engaging your followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  43. 43. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  44. 44. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  45. 45. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  46. 46. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  47. 47. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  48. 48. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  49. 49. Watch your language E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  50. 50. Saying Sorry E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  51. 51. Making Mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  52. 52. Correcting mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  53. 53. Oversharing E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  54. 54. Be witty E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  55. 55. On holidays E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  56. 56. Taking a break E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  57. 57. Don’t just follow Be a Leader E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  58. 58. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  59. 59. Don’t tweet about the weather E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  60. 60. Be human E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  61. 61. Be inspirational E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  62. 62. Be inspirational E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  63. 63. Thank you Matthias.Luefkens@bm.com @Luefkens @BMSwitzerland E V I D E N C E - B A S E D C O M M U N I C AT I O N S

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