Mobile Optimized vs.
Non-Optimized
Intro to MobileTechnology: Section 3

SignsYou Need Optimization
 Illegible copy and small font
 Can’t accurately click buttons
 Large image files slowing load
time
 CTAs hidden in clutter
 If you have to zoom, it’s too
small

See the Significance

Why it matters
 Mobile technology is growing
dramatically each year, and
businesses without a mobile
solution miss out on a huge
chunk of potential customers.
- Currently 48% of US retailers
have a mobile optimized website

If you’re not here, catch-up!
 A poor user experience does not
convert customers.When
viewers visit a non-optimized
mobile site they are just a few
frustrating clicks away from
abandoning your site, possibly
your brand.
 Mobile Apps are Optional.
Mobile Optimization is NOT

Mobile Optimization: Developer Speak
3 most common options used by developers
 Responsive Web Design: server sends the same HTML codes
to all devices and CSS alters page rendering on the device
using media queries (recommended by Google)
 Dynamically serving different HTML on the same URL:
server sends different HTML and CSS on the same URL
depending on the User Agent requesting the page
 Separate mobile URLs: each desktop URL has an equivalent
different URL serving mobile-optimized content

Mobile for Marketers
 On average, marketers spend $92 to acquire traffic and $1 to
optimize it. Greater balance is needed to drive higher returns.
(Onmiture)
 Attention to mobile optimization will help increase site
accessibility, build a positive user experience and encourage
customer returns and referrals.
 Pay attention to design: screen real-estate should directly
represent the importance of its content.
 Headlines and CTAs should take up more space than text or
links.

Section Complete. Nice!
Next Section: Intro to MEP Admin