Why it matters
Mobile technology is growing
dramatically each year, and
businesses without a mobile
solution miss out on a huge
chunk of potential customers.
- Currently 48% of US retailers
have a mobile optimized website
If you’re not here, catch-up!
A poor user experience does not
viewers visit a non-optimized
mobile site they are just a few
frustrating clicks away from
abandoning your site, possibly
Mobile Apps are Optional.
Mobile Optimization is NOT
Mobile Optimization: Developer Speak
3 most common options used by developers
Responsive Web Design: server sends the same HTML codes
to all devices and CSS alters page rendering on the device
using media queries (recommended by Google)
Dynamically serving different HTML on the same URL:
server sends different HTML and CSS on the same URL
depending on the User Agent requesting the page
Separate mobile URLs: each desktop URL has an equivalent
different URL serving mobile-optimized content
Mobile for Marketers
On average, marketers spend $92 to acquire traffic and $1 to
optimize it. Greater balance is needed to drive higher returns.
Attention to mobile optimization will help increase site
accessibility, build a positive user experience and encourage
customer returns and referrals.
Pay attention to design: screen real-estate should directly
represent the importance of its content.
Headlines and CTAs should take up more space than text or