Singapore Facebook Performance Report - February 2014

Singapore -February 2014
Facebook Performance Report
www.socialpulse.co // hello@socialpulse.co // #fbreport

Singapore Facebook Performance Report
February 2014 // #fbreport
2Social media automation tool
www.socialpulse.co // hello@socialpulse.co
Contents
Top 30 Facebook Pages by Engagement
Top 30 Facebook Pages by Fans
Top 10 Industries by Engagement
Top 10 Industries by Fans
Top 10 Industries by Fan Growth
Introduction
Automotive - Manufacturers
Banks and Financial Institutions
Department Stores
Electronics
Health and Beauty
Newspapers
Quick Serve Restaurants
Radio
Retail - Fashion
Retail - Grocery
TV Channels and Networks
Methodology
About Us
3
4
5
6
7
8
9 - 10
11 - 12
13 - 14
15 - 16
17 - 18
19 - 20
21 - 22
23 - 24
25 - 26
27 - 28
29 - 30
31
32

Social media automation tool
Visa
Starbucks Singapore
The New Paper
TODAY
NTUC FairPriceMILO Singapore
Shin Min Daily News
ION Orchard
MediaCorp Suria
OCBC Bank
Radio 91.3
联合晚报
Oli 96.8FM Ria 897FM
KFC Singapore AIA Singapore
2111
2515
2313
2717
2919
2212
2616
2414
2818
3020
3,345
6,691
8,809
12,007
4,846 3,814
3,070
4,498 3,443
3,260
5,417
6,322
6,801
4,727 3,709
4,382 3,384
1
5
3
7
9
2
6
4
8
10
Top 30 Facebook Pages by Engagement*
* Top 30 Pages by Average Engagement (average of the seven day figures taken from 1 November 2013 to 31 January 2014).
Channel U
SK-II Singapore
DBS Bank.Living,Breathing Asia
Subway Singapore
2,912
3,005
2,944
WestonSG
Samsung Mobile Singapore
Y.E.S.93.3FM 官方 Facebook!
Courts SG
Lactacyd Love Your V
McDonald’s Singapore
4,310
4,109
4,212
4,302
4,086
4,151
Channel NewsAsia Singapore
The Straits Times
Channel 8
987FM
38,334
42,402
18,472
29,152

Starbucks Singapore
KFC Singapore
WestonSG
Channel 8
Subway Singapore
The Straits Times
Channel U IKEA Singapore
2111
2515
2313
2717
2919
2212
2616
2414
2818
3020
332,370
244,481
283,049
232,033
312,091
240,896
250,444
223,171
173,758 131,5951
5
3
7
9
2
6
4
8
10
* Top 30 Pages by numbers of fans on 31 January 2014.
Top 30 Facebook Pages by Fans*
NTUC FairPrice
adidas
Burger King Singapore
The Mind Cafe (Singapore)
7-Eleven Singapore
OCBC Bank
Ben & Jerry’s
MediaCorp Channel 5
118,017
120,722
109,593
107,140
121,811
109,150
113,177
120,708
126,992
Y.E.S.93.3FM 官方 Facebook!
Courts SG
Watsons Singapore
G2000 Singapore
HTC Singapore
Sticky Singapore
987FM
Do More,Work Less with Canon
Pizza Hut Singapore
Lactacyd Love Your V
173,516
157,019
159,342
141,408
137,658
170,167
142,835
157,449
138,140
MILO Singapore
185,450
204,134

www.socialpulse.co // hello@socialpulse.co* Average weekly engagement per page for the Top 20 pages by engagement per industry (1 November 2013 to 31 January 2014).
1,060
1,581
596
5,119
8,368
1,018
1,561
1,998
1,261
8,417
Top 10 Industries by Engagement*
Electronics
Health and Beauty
Retail - Fashion
Radio
Retail - Grocery
Newspapers
Department Stores

www.socialpulse.co // hello@socialpulse.co*Average fans per page for the Top 20 pages by fans per industry (1 November 2013 to 31 January 2014).
Top 10 Industries by Fans*
53,602
66,002
38,254
104,910
61,429
39,685
58,260
90,870
111,097
57,710
Electronics
Health and Beauty
Retail - Fashion
Radio
Retail - Grocery
Newspapers
Department Stores

www.socialpulse.co // hello@socialpulse.co* Average fan growth per page for the Top 20 pages by fans per industry (1 November 2013 to 31 January 2014).
Top 10 Industries by Fan Growth*
12,344
14,363
Electronics
Newspapers
Health and Beauty
Retail - Fashion
Radio
Retail - Grocery
Department Stores
3,558
2,871
9,227
4,322
3,050
5,038
2,866
7,134

Introduction
Welcome to the 2014 February
Edition of the Singapore
Facebook Performance Report.
The Singapore Facebook Performance Report
researches, analyses and recognises Singapore’s
top performing Facebook Brand Pages.
You can access all future quarterly reports quickly
and easily by signing up for a free Social Pulse™
account: www.socialpulse.co
This report is the largest and most reputable
Facebook benchmarking tool in Singapore and
is brought to you by leading social automation
tool Social Pulse™. Since launching, our report
has reached more than 1 million people, publicly
recognising top performing Facebook pages and
the brands that are excelling in the digital industry.
Using data from Social Pulse™, mathematical and
statistical foundations produced in consultation
with 95th Percentile Pty Ltd and information
analysed by Social Pulse™, the Singapore Facebook
Report provides success benchmarks to increase
your understanding of the strategies and tactics
behind some of Singapore’s most successful
Facebook brand pages.
Social Media in Singapore
More than 2.67 billion people – or 37% of the
world’s population – are internet users, with
1.23 billion accessing Facebook each month.
Locally, 3.4 million or 85% of Singaporeans are
on the world’s largest social networking site,
more than double the users recorded in 2010.
This significant growth presents an excellent
opportunity for Singapore based brands to engage
almost the entire country by investing in their own
Facebook presence.
In this report, we highlight the brands already
taking advantage of Singapore’s love affair
with Facebook, including those within the
highest performing industries for both likes and
engagement: TV Channels and Networks, Quick
Serve Restaurants, and Department Stores.
‘TV Channels and Networks’ is Singapore’s clear
leader, with the industry also enjoying the
strongest fan growth. Brands within this particular
industry provide a positive place to start when
researching ways to improve your company’s own
Facebook offering.
Numerical Benchmarks
This report is not an opinion piece. It is here to
supply you with numerical benchmarks across
Singaporean brands on Facebook.
Data for this report was collected from our data
analysis and visualisation software, Social Pulse™
Analytics from 1 November 2013 to 31 January
2014. You can review the methodology at the end
of the report for a clear understanding of each
metric.
Social Pulse™ (www.socialpulse.co) is a social
media automation system that provides analytics,
publishing, realtime customer service and
monitoring for social media.
You can access all future reports, benchmarking
tools, customisable reports, video presentations,
report ready graphics, analytics and more, simply
by signing up for a free Social Pulse™ account:
Lucio Ribeiro
MD Social Pulse™
The full report can be downloaded at:
http://socialpulse.co/singaporefbreport

9
The number of fans on 31 January 2014.
Average of the seven day figures taken from 1 November 2013 to 31 January 2014.
31 January 2014 compared to 1 November 2013.
Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013.
Average Engagement represented as a percentage of total Fans.
Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014.
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Engagement:
Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement
1 Volkswagen Singapore 26,689 1,747 16,570 163.8% 9.9% 27.9%
2 Mercedes-Benz Singapore 23,337 855 1,180 5.3% 3.8% 13.7%
3 Kia Singapore 23,226 470 170 0.7% 2.0% 7.5%
4 Audi Singapore 22,872 1,540 7,506 48.9% 8.0% 24.6%
5 Chrysler Jeep of Singapore 19,822 200 1,307 7.1% 1.0% 3.2%
6 Volvo Cars Singapore 19,566 444 2,307 13.4% 2.4% 7.1%
7 Hyundai Singapore 17,631 293 1,552 9.7% 1.7% 4.7%
8 Nissan 11,307 81 412 3.8% 0.7% 1.3%
9 MINI Singapore 7,876 246 708 9.9% 3.3% 3.9%
10 Citroën Singapore 7,472 234 -64 -0.9% 3.1% 3.7%
11 Suzuki Singapore 3,956 28 148 3.9% 0.7% 0.4%
12 Lexus Singapore 2,268 98 55 2.5% 4.4% 1.6%
13 Mazda Singapore 1,858 11 79 4.4% 0.6% 0.2%
14 Renault Singapore 1,346 - 20 1.5% - -
15 Peugeot SG 1,343 8 74 5.8% 0.6% 0.1%
Automotive -Manufacturers

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Posts from 20 January to 20 February 2014.
High Performing Posts
62 Shares
Audi Singapore
64 Shares
Audi Singapore
257 Shares
#MercedesBenz is dedicated
to creating the world’s most
intelligently connected cars.
Brand new concepts made ...
Mercedes-Benz SingaporeAudi Singapore
Sit in the Audi A3 Sedan, enjoy
the ride with the latest MMI touch
that offers integrated touchpad
and navigation, a SSD hard ...
Sit in the Audi A3 Sedan, enjoy
the ride with the latest MMI touch
that offers integrated touchpad
and navigation, a SSD hard ...
33 Comments
Audi Singapore
One look - and you know it will
change everything. Come on
down to One Raffles Place from
Monday to Wednesday ...
27Comments
21 Comments
Can you guess... which Kia car
does this striking dashboard
belong to?
Kia Singapore
1,197 Likes
Audi Singapore
1,197 Likes
May this Year of the Horse bring
you much progress through the
year. Happy Lunar New Year!
Audi Singapore
1,259 Likes
Here’s to more good fortune for
the year ahead.
Audi Singapore
Automotive -Manufacturers

11
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
1 OCBC Bank 107,140 6,801 51,530 92.7% 8.2% 24.2%
2 Citibank Singapore 68,809 1,392 2,415 3.6% 2.1% 5.0%
3 Great Eastern Life 62,389 1,970 5,113 8.9% 3.2% 7.0%
4 UOB Cards 62,330 1,518 13,935 28.8% 2.8% 5.4%
5 Maybank Singapore 52,564 2,327 11,026 26.5% 5.0% 8.3%
6 Visa 49,342 3,345 14,426 41.3% 7.9% 11.9%
7 DBS Bank. Living, Breathing Asia 45,519 3,005 12,543 38.0% 8.1% 10.7%
8 MasterCard 41,457 1,643 5,622 15.7% 4.2% 5.8%
9 AIA Singapore 36,393 3,384 4,161 12.9% 10.0% 12.0%
10 CIMB Singapore 36,380 86 143 0.4% 0.2% 0.3%
11 SGX | My Gateway 34,820 668 3,107 9.8% 2.0% 2.4%
12 American Express 29,114 64 -67 -0.2% 0.2% 0.2%
13 DBS Remix 27,308 645 -562 -2.0% 2.4% 2.3%
14 Frank by OCBC 26,733 107 278 1.1% 0.4% 0.4%
15 Manulife Singapore 14,619 153 315 2.2% 1.1% 0.5%
16 NTUC Income 9,312 534 3,517 60.7% 7.2% 1.9%
17 Aviva 6,486 84 74 1.2% 1.3% 0.3%
18 Prudential Singapore 3,608 369 832 30.0% 11.5% 1.3%

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107 Shares
Treat your kids to the “Disney On
Ice presents Treasure Trove” this
March holidays!
Enjoy exclusive discounts with ...
Maybank Singapore
131 Shares
UOB Cards
140 Shares
Ensure you continue to receive
regular income in your retirement
years*, with PRUgolden income.
Find out more: ...
Prudential Singapore
Gong Xi Fa Cai!
Come ‘Bai Nian’ with us and
you could win a S$300 TungLok
voucher. Simply like the DBS ...
433 Comments
Great Eastern Life
Do not let your brains rust over
this weekend! Like and share if
you pass this test!
132 Comments
68 Comments
WIN A PERFECT GETAWAY– 3 x
2D1N Stays at Montigo Resort
Nongsa, Batam for 4 (worth
S$410} could be yours when ...
WIN A PERFECT GETAWAY– 3 x
2D1N Stays at Montigo Resort
Nongsa, Batam for 4 (worth
S$410} could be yours when ...
UOB Cards
1,809 Likes
We have a Lunar New Year gift
for all Maybank Online Banking
users:
Earn cash and stand a chance ...
Maybank Singapore
1,982 Likes
It’s the final two weeks to get
your S$2 cash rebate and Golden
Village movie vouchers when you
pay for overseas-issued Visa ...
Maybank Singapore
2,639 Likes
Join our ‘Celebrate Love’ contest
and win prizes! Celebrate
the spirit of love and share
memorable moments with your ...
DBS Bank.Living,Breathing Asia DBS Bank.Living,Breathing Asia

13
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Department Stores
1 WestonSG 312,091 4,310 27,544 9.7% 1.4% 10.8%
2 Courts SG 173,516 4,302 35,309 25.6% 2.8% 10.8%
3 Watsons Singapore 157,019 2,180 7,839 5.3% 1.4% 5.5%
4 IKEA Singapore 131,595 2,526 11,053 9.2% 2.0% 6.3%
5 NTUC FairPrice 126,992 3,814 23,881 23.2% 3.4% 9.5%
6 7-Eleven Singapore 109,150 1,423 2,631 2.5% 1.3% 3.6%
7 ION Orchard 102,048 4,498 7,467 7.9% 4.6% 11.3%
8 SEPHORA SINGAPORE 86,196 963 3,596 4.4% 1.1% 2.4%
9 TANGS 70,856 1,806 7,290 11.5% 2.6% 4.5%
10 Fox Fashion (Singapore) 70,779 1,642 7,003 11.0% 2.4% 4.1%
11 The Tintin Shop (SINGAPORE) 67,669 288 1,434 2.2% 0.4% 0.7%
12 313@somerset 62,937 2,408 10,888 20.9% 4.1% 6.0%
13 METRO (Singapore) 62,077 1,028 2,508 4.2% 1.7% 2.6%
14 Dolce2Dolce 60,800 2,120 11,243 22.7% 3.9% 5.3%
15 Cheers 55,041 735 1,878 3.5% 1.4% 1.8%
16 SUPERSHADES SG 44,443 960 442 1.0% 2.2% 2.4%
17 Robinsons 32,293 1,352 8,522 35.9% 4.9% 3.4%
18 Jem 32,157 2,343 1,753 5.8% 7.5% 5.9%
19 Harvey Norman Singapore 31,572 674 6,086 23.9% 2.4% 1.7%
20 Go.BestDenki Singapore 28,177 592 6,168 28.0% 2.3% 1.5%

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135 Shares
Bargain hunters, heads up. The
IKEA Sale is back and starts
tomorrow, so don’t blink or you’ll
miss it ...
IKEA Singapore
139 Shares
WIN: A 50ml ELIE SAAB L’Eau
Couture fragrance could be yours
if you ‘Like’ & ‘Share’ this post, &
tell us in the comment box ...
METRO (Singapore)
379 Shares
TANGS
Ugh...we understand ladies.
There’s nothing quite upsetting
to the eyes as a guy wearing an
unfitting shorts. So gents, if you ...
107Comments
Courts is giving away 30 pairs of
“The Lion Men” movie tickets by
director Jack Neo to you in the
form of the “Ang Bao”! Upload ...
Courts SG
129 Comments
WIN: A 50ml ELIE SAAB L’Eau
Couture fragrance could be yours
if you ‘Like’ & ‘Share’ this post, &
tell us in the comment box ...
METRO (Singapore)
136 Comments
We’ve finally come to the last
week of “What’s on Jem Street?”.
This is your last chance to be one
of the winners, so take a good ...
Jem
504 Likes
IKEA Singapore
510 Likes
Bargain hunters, heads up. The
IKEA Sale is back and starts
tomorrow, so don’t blink or you’ll
miss it ...
IKEA Singapore
1,713 Likes
[i.t News] Happy tees makes us
happy. Start your weekend with a
smile, shop at our :CHOCOOLATE
x Mr. Men & Little Miss ...
i.t Labels Singapore
Department Stores

15
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
1 Samsung Mobile Singapore 185,450 4,109 7,186 4.0% 2.3% 16.3%
2 Do More, Work Less with Canon 142,835 2,507 1,381 1.0% 1.8% 9.9%
3 HTC Singapore 141,408 909 3,061 2.2% 0.7% 3.6%
4 Samsung Singapore 103,468 514 1,695 1.7% 0.5% 2.0%
5 BE EMPOWERED by Canon 79,332 2,369 9,612 13.8% 3.2% 9.4%
6 Sony Singapore 76,634 1,884 3,109 4.2% 2.5% 7.5%
7 Sony Mobile SG 74,275 1,797 2,994 4.2% 2.5% 7.1%
8 Panasonic Singapore 56,108 165 18 - 0.3% 0.7%
9 Nikon Singapore 54,314 2,257 7,049 14.9% 4.5% 9.0%
10 LG Mobile Singapore 52,149 799 528 1.0% 1.5% 3.2%
11 Nokia Singapore 42,895 863 2,892 7.2% 2.1% 3.4%
12 ASUS Singapore 32,069 1,123 5,435 20.4% 3.9% 4.5%
13 Intel Singapore 29,486 1,076 1,900 6.9% 3.8% 4.3%
14 Lenovo Singapore 28,277 275 999 3.7% 1.0% 1.1%
15 Go.BestDenki Singapore 28,177 590 6,168 28.0% 2.3% 2.3%
16 The Atlas Experience 25,889 565 4,303 19.9% 2.4% 2.2%
17 Bosch Home Appliances SG 25,868 971 7,744 42.7% 4.4% 3.9%
18 Dell 18,665 93 45 0.2% 0.5% 0.4%
19 Surface 17,041 1,790 15,625 1103.5% 20.1% 7.1%
20 LG Singapore 14,248 554 4,686 49.0% 4.6% 2.2%
Electronics

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49 Shares
Are you ready for #UNPACKED
2014?
Stay tuned to our page for the
live stream link. Save the date: ...
54 Shares
This is for the girls who love
Nikon.
Join us for a Nikon School Special.
Pick up photography techniques ...
Nikon Singapore
92 Shares
Happy CNY from all of us at
Canon! Skip out on the horsing
around and snap awesome shots
of your surroundings as well as ...
BE EMPOWERED by Canon
345 Comments
Are you on Team S4 or Team
Note 3?
133 Comments
Prove your smarts - try solving
this and tell us your answer!
Intel Singapore
124 Comments
#HTC Sense 5.5, coupled with
#Android4.4 #KitKat, will now
deliver you an unprecedented
user experience on your ...
HTC Singapore
1,054 Likes
“Being deeply loved by someone
gives you strength, while loving
someone deeply gives you
courage.” ― Lao Tzu
1,247 Likes
Happy CNY from all of us at
Canon! Skip out on the horsing
around and snap awesome shots
of your surroundings as well as ...
1,427 Likes
Nikon unveils its most powerful
COOLPIX digital cameras yet.
Learn more about the P600 with
its powerful 60x zoom; ...
Nikon Singapore
Electronics

17
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
1 Lactacyd Love Your V 138,140 4,086 6,753 5.1% 3.0% 20.1%
2 Hada Labo (sg) 93,421 921 4,708 5.3% 1.0% 4.5%
3 SK-II Singapore 87,578 2,912 7,419 9.3% 3.4% 14.3%
4 SEPHORA SINGAPORE 86,196 963 3,596 4.4% 1.1% 4.7%
5 The Body Shop Singapore 75,101 719 2,243 3.1% 1.0% 3.5%
6 Estée Lauder Singapore 72,367 2,041 1,538 2.2% 2.9% 10.0%
7 Maybelline Singapore 53,583 470 832 1.6% 0.9% 2.3%
8 Lifebuoy 46,140 512 336 0.7% 1.1% 2.5%
9 Guardian Health & Beauty 45,170 530 2,717 6.4% 1.2% 2.6%
10 L'Oréal Paris Singapore 42,488 778 1,254 3.0% 1.9% 3.8%
11 Bio-essence 41,245 434 1,182 3.0% 1.1% 2.1%
12 Etude House Singapore 38,263 1,104 8,242 27.5% 3.2% 5.4%
13 Lancôme 38,031 1,045 1,483 4.1% 2.8% 5.1%
14 Sunsilk Singapore 37,334 726 2,772 8.0% 2.0% 3.6%
15 Dove 35,238 1,011 233 0.7% 2.8% 5.0%
16 LANEIGE 34,702 946 3,401 10.9% 2.9% 4.6%
17 Clarins 31,362 295 1,366 4.6% 1.0% 1.4%
18 Cetaphil Singapore 25,374 679 6,890 37.3% 3.1% 3.3%
19 shu uemura 25,331 149 298 1.2% 0.6% 0.7%
20 Liese Singapore 24,969 45 155 0.6% 0.2% 0.2%
Health and Beauty

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Happy Valentine’s Day to all our
beloved Bio-essence fans! For this
week’s Bio-essence Love is in the
air giveaway contest, we have 3 ...
1,589 Shares
Calling out to all our beloved
Bio-essence fans~ February is
the season of love and we’re
spreading the love to all our ...
402 Shares
Celebrate our 10th shop opening
with us! Journey west to our
special 3-day Opening Event at
WESTGATE #01-15, from 14 to ...
398 Shares227Comments
It’s time for our Damage Control
Theme Week Give-Away!!
There’s nothing more special than
a Valentines gift to those who ...
SilkproSG L’OCCITANE en Provence
364 Comments
Calling out to all our beloved
Bio-essence fans~ February is
the season of love and we’re
spreading the love to all our ...
Bio-essenceSunsilk Singapore Bio-essence
544 Comments
Happy Valentine’s Day to all our
beloved Bio-essence fans! For this
week’s Bio-essence Love is in the
air giveaway contest, we have 3 ...
Bio-essence Bio-essence
1,290 Likes
Happy Chinese New Year to all
our fans!
Spot red and gold this year of the
horse for prosperity and good ...
Estée Lauder Singapore
1,435 Likes
It’s back! The Sunsilk Pop-Up
Salon is bigger, and better than
ever before!
Our first two stops: Bugis+ ...
1,514 Likes
Lancôme
Repair and activate 10 signs of
youth. See and feel the difference
in just 7 days!
Health and Beauty

19
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Newspapers
1 The Straits Times 223,171 42,402 53,184 31.3% 21.4% 56.3%
2 The New Paper 83,950 8,809 22,051 35.6% 12.1% 11.7%
3 联合晚报 73,251 6,322 4,277 6.2% 8.9% 8.4%
4 TODAY 63,226 12,007 21,533 51.7% 22.6% 15.9%
5 Shin Min Daily News 43,496 3,070 1,371 3.3% 7.2% 4.1%
6 Vasantham Tamil News 18,838 2,301 7,138 61.0% 14.2% 3.1%
7 Lianhe Zaobao 8,715 246 690 8.6% 2.9% 0.3%
8 My Paper 我报 5,750 88 497 9.5% 1.6% 0.1%
9 The Business Times 3,946 70 353 9.8% 1.8% 0.1%

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Singapore will disallow the
Indonesian warship KRI Usman
Haru from the Republic’s ports
and naval bases ...
394 Shares
405 Shares
UPDATE: Facebook Inc plans to
buy WhatsApp for $23.9 billion in
cash and stock.
http://bit.ly/ObsTrQ
119 Comments
Finance Minister Tharman has
directed the Auditor-General to
conduct an audit of the Aljunied-
Hougang-Punggol East Town ...
256 Comments
Aljunied-Hougang-Punggol East
Town Council, which has been
charged in court for holding a
Chinese New Year fair in ...
411 Comments
and naval bases ...
and naval bases ...
497 Likes
Aljunied-Hougang-Punggol East
Town Council, which has been
charged in court for holding a
Chinese New Year fair in ...
964 Likes
UPDATE: Facebook Inc plans to
buy WhatsApp for $23.9 billion in
cash and stock.
http://bit.ly/ObsTrQ
1,640 Likes
363 Shares
Newspapers
The Straits Times
The Straits Times The Straits Times
The Straits Times
Vasantham Tamil News
The Straits Times
The Straits Times The Straits Times The Straits Times

21
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
1 McDonald's Singapore 332,370 4,151 7,065 2.2% 1.3% 13.1%
2 KFC Singapore 283,049 4,382 6,238 2.3% 1.6% 13.9%
3 Subway Singapore 250,444 2,944 12,709 5.4% 1.2% 9.3%
4 Starbucks Singapore 244,481 6,691 21,936 9.9% 2.9% 21.2%
5 Pizza Hut Singapore 157,449 683 1,045 0.7% 0.4% 2.2%
6 Burger King Singapore 120,722 1,555 4,955 4.3% 1.3% 4.9%
7 The Mind Cafe (Singapore) 109,593 45 -241 -0.2% - 0.1%
8 Long John Silver's Singapore 106,510 186 303 0.3% 0.2% 0.6%
9 The Coffee Bean & Tea Leaf® - Singapore 78,914 1,568 7,708 10.8% 2.1% 5.0%
10 Popeyes Singapore 66,280 1,509 9,892 17.5% 2.5% 4.8%
11 Mr Bean Singapore 57,028 1,692 5,524 10.7% 3.1% 5.4%
12 Texas Chicken Singapore 51,014 1,748 13,536 36.1% 3.9% 5.5%
13 Domino's Pizza - Singapore 43,854 853 2,977 7.3% 2.0% 2.7%
14
Tamoya Udon Singapore.
たも屋うどん-シンガポール
35,413 1,185 2,934 9.0% 3.5% 3.7%
15 Nando's Singapore 31,609 716 1,911 6.4% 2.3% 2.3%
16 Sarpino's Singapore 31,183 312 251 0.8% 1.0% 1.0%
17 BreadTalk® Singapore 28,178 300 -114 -0.4% 1.1% 0.9%
18 Baskin-Robbins 26,659 542 792 3.1% 2.1% 1.7%
19 Twelve cupcakes 24,185 501 1,217 5.3% 2.1% 1.6%
20 Carl's Jr. Singapore 19,271 54 124 0.7% 0.3% 0.2%

#1
#2
#3
Likes
#1
#2
#3
Comments
#1
#2
#3
Shares
Rise and shine to great value
offers at McDonald’s! Just flash
this coupon at our counters to
redeem and enjoy!
476 Shares
We aspire to be a catalyst for
change in the communities where
we do business. Thank you for
letting us into your lives. We ...
1,237 Shares
Head down to any of our
restaurants between 12-3pm to
redeem our amazing lunchtime
offers! Just flash this coupon on ...
149 Comments
= TAGLINE THIS & STAND A
CHANCE TO WIN! =
This pair will definitely be the all-
time favourites: Nacho Cheese ...
168 Comments
= TAGLINE THIS & STAND A
CHANCE TO WIN! =
It’s time for your creative jucies to
start flowing again! ...
169 Comments
The Hawaiian Pyramid Game:
Week 1 - $100
Who could forget an opening
theme like this? ...
More chestnut and chocolate?
Yes please. #membersonly
#nomnom
1,737 Likes
Match pairs, win prizes. Simple
as that, so get on it! http://bit.ly/
CheesyCrustOnlineContest
1,753 Likes
All you need to do is match the
pairs of delicious foods and
you could win big! http://bit.ly/
CheesyCrustOnlineContest
1,783 Likes
419 Shares
Starbucks Singapore
Domino’s Pizza -Singapore Mr Bean Singapore
Pizza Hut Singapore
Starbucks Singapore
Domino’s Pizza -Singapore Mr Bean Singapore McDonald’s Singapore

23
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Radio
1 987FM 170,167 29,152 11,188 7.0% 17.7% 57.0%
2 Y.E.S.93.3FM 官方 Facebook! 121,811 4,212 3,252 2.7% 3.5% 8.2%
3 Ria 897FM 95,326 3,709 2,327 2.5% 4.0% 7.2%
4 Radio 91.3 72,259 5,417 3,670 5.4% 7.7% 10.6%
5 Oli 96.8FM 36,344 4,727 2,878 8.6% 13.5% 9.2%
6 Class 95FM 36,123 1,976 4,015 12.5% 5.8% 3.9%
7 Kiss92 26,759 1,561 2,584 10.7% 6.1% 3.0%
8 Expat Radio 96.3 XFM 6,634 10 49 0.7% 0.1% -
9 Official938LIVE 5,957 378 461 8.4% 6.6% 0.7%
10 Symphony 92.4FM 5,724 44 71 1.3% 0.8% 0.1%

#1
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#1
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#1
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Shares
Here’s our first short film.
WATCH NOW: http://youtu.be/
JgRP_rfS9MA
2,410 Shares
That’s one intelligent kid...
5,861 Shares
Do you remember those days?
Our kids will never understand :)
- Boy Thunder
287Comments
PunchOut : Nak dengar lagu
apa pd mlm ini? Lagu Melayu,
Inggeris, Indonesia pun boleh ...
318 Comments
WHAT AM I: Here’s a hint for
tonight!
Last night’s winner won $250!!!
4,273 Comments
- Boy Thunder
3,583 Likes
Anyone else feel the same?
7,776 Likes
That’s one intelligent kid...
69,649 Likes
- Boy Thunder
1,399 Shares
Radio
Radio 91.3
987FM 987FM
Radio 91.3
987FM
Radio 91.3
987FM Ria 897FM 987FM

25
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Retail -Fashion
1 G2000 Singapore 159,342 2,151 10,222 6.9% 1.4% 18.0%
2 adidas 118,017 1,395 1,670 1.4% 1.2% 11.7%
3 Uniqlo Singapore 104,499 2,250 15,931 18.0% 2.3% 18.9%
4 Nike Football 65,797 306 881 1.4% 0.5% 2.6%
5 Nike Running Singapore 58,177 628 2,084 3.7% 1.1% 5.3%
6 Carlo Rino Singapore 31,917 571 1,962 6.6% 1.9% 4.8%
7 Marks & Spencer Singapore 28,988 628 2,088 7.8% 2.3% 5.3%
8 Converse Singapore 26,743 814 6,403 31.5% 3.4% 6.8%
9 Triumph International Singapore 25,948 867 4,205 19.3% 3.6% 7.3%
10 2XU Compression Run 25,515 635 4,101 19.2% 2.8% 5.3%
11 Tocco Tenero 18,965 311 2,515 15.3% 1.8% 2.6%
12 Crocs 18,748 68 70 0.4% 0.4% 0.6%
13 Team New Balance Singapore 17,668 168 754 4.5% 1.0% 1.4%
14 SUIT SELECT Singapore 16,484 33 48 0.3% 0.2% 0.3%
15 Obey Clothing Singapore 16,000 172 534 3.5% 1.1% 1.4%
16 ASICS 8,329 43 330 4.1% 0.5% 0.4%
17 Whole9Yards 7,508 376 3,025 67.5% 6.6% 3.2%
18 Banana Republic 5,720 320 239 4.4% 5.7% 2.7%
19 Steve Madden SINGAPORE 5,547 34 90 1.7% 0.6% 0.3%
20 SKECHERS 5,166 159 167 3.3% 3.2% 1.3%

#1
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#1
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#1
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Shares
73 Shares
UNIQLO will open its next new
store at Singapore’s Changi
Airport Terminal 1 on 25 February
2014, the first UNIQLO in the ...
Uniqlo Singapore
103 Shares
It’s the last week of our BAG-
LICIOUS! contest!
Winner gets to pick a Tocco
Tenero bag of her choice ...
Tocco Tenero
132 Shares
Mark your calendars and prep
your big empty shopping bags,
the Fashion Expo’s coming to you
on the weekend of 21 to 23 Feb! ...
G2000 Singapore
51 Comments
Uniqlo Singapore
73 Comments
Red Rewards Alert!
It’s that time of the year that
every woman deserves a gift!
LIKE, SHARE and TAG a friend ...
144 Comments
It’s the last week of our BAG-
LICIOUS! contest!
Winner gets to pick a Tocco
Tenero bag of her choice ...
Tocco Tenero
462 Likes
UNIQLO will open its next new
store at Singapore’s Changi
Airport Terminal 1 on 25 February
2014, the first UNIQLO in the ...
Uniqlo Singapore
911 Likes
Uniqlo Singapore
1,021 Likes
Freshly baked to perfection, be
delighted in the flaky goodness of
M&S classic French Palmier.
Flash this post at our M&S ...
Marks & Spencer Singapore
Retail -Fashion
Triumph International Singapore

27
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Retail -Grocery
1 MILO Singapore 204,134 4,846 12,753 6.7% 2.4% 22.8%
2 Sticky Singapore 137,658 596 1,205 0.9% 0.4% 2.8%
3 Ben & Jerry's 113,177 846 1,420 1.3% 0.8% 4.0%
4 Nescafé Singapore 105,685 2,044 8,022 8.2% 2.0% 9.6%
5 Kit Kat 97,272 577 3,824 4.1% 0.6% 2.7%
6 Cadbury Dairy Milk 73,678 910 439 0.6% 1.2% 4.3%
7 100PLUS 69,966 717 2,959 4.4% 1.0% 3.4%
8 Magnum 66,514 855 226 0.3% 1.3% 4.0%
9 Dumex Singapore 53,255 1,572 10,424 24.3% 3.3% 7.4%
10 Ferrero Rocher Singapore 50,405 1,973 3,212 6.8% 4.0% 9.3%
11 Friso 48,766 820 4,214 9.5% 1.8% 3.9%
12 Chupa Chups Singapore 44,028 958 5,684 14.8% 2.3% 4.5%
13 7UP Singapore 37,027 100 -42 -0.1% 0.3% 0.5%
14 SJORA Singapore 33,823 242 436 1.3% 0.7% 1.1%
15 Mentos Singapore 33,817 869 5,027 17.5% 2.8% 4.1%
16 Cornetto 32,000 767 4,670 17.1% 2.6% 3.6%
17 Häagen-Dazs ® Singapore 31,173 492 216 0.7% 1.6% 2.3%
18 I Love Peel Fresh SG 30,223 215 322 1.1% 0.7% 1.0%
19 F&N Seasons 28,865 37 -115 -0.4% 0.1% 0.2%
20 Snickers Singapore 28,570 1,772 6,261 28.1% 6.8% 8.4%

#1
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Likes
#1
#2
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Comments
#1
#2
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Shares
137 Shares
Love is in the air! With Valentine’s
Day approaching, MARIGOLD HL
Milk invites you to get creative
and tell us what you think HL ...
MARIGOLD HL Milk SG
184 Shares
Happy Valentine’s Day fans! <3
We want to gift 3 lucky fans with a
special sweet treat - simply share
this post with the caption “Be ...
Läkerol Singapore
204 Shares
Order by 9th February 2014 to
get an early-bird discount of 10%!
$35 for a 4 inch heart-shaped
chewy brownie ...
P.Osh
289 Comments
Have you seen this movie yet?
Tell us who she is, and you could
WIN one of 5 Golden Village Gift
cards worth $28 each! ...
Mentos
301 Comments
How many NESCAFÉ®
Smoovlatté™ bottles can you
find? One lucky fan will receive
half a dozen bottles of our rich ...
Nescafé Singapore
328 Comments
What’s your next move gonna
be, coffee fans? Tell us in the
comment box below!
Nescafé Singapore
1,277 Likes
Just remember, size doesn’t
matter. The important thing is
they are both Chupa Chups.
Chupa Chups Singapore
1,380 Likes
Häagen-Dazs ® Singapore
1,590 Likes
What’s your next move gonna
be, coffee fans? Tell us in the
comment box below!
Share with us a picture of you
celebrating love at Häagen-Dazs
on Instagram with #HDSG. In
return, we’ll share some love ...
Nescafé Singapore
Retail -Grocery

29
Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
1 Channel 8 240,896 18,472 23,253 10.7% 8.1% 27.4%
2 Channel NewsAsia Singapore 232,033 38,334 75,011 47.8% 19.4% 56.9%
3 Channel U 173,758 3,443 5,067 3.0% 2.0% 5.1%
4 MediaCorp Channel 5 120,708 2,378 5,510 4.8% 2.0% 3.5%
5 StarHub Entertainment 69,660 1,378 1,173 1.7% 2.0% 2.0%
6 MediaCorp Suria 38,029 3,260 4,728 14.2% 9.3% 4.8%
7 RazorTV 9,746 69 101 1.1% 0.7% 0.1%
8 National Geographic Channel Singapore 3,945 1 58 1.5% - -

#1
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Likes
#1
#2
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Comments
#1
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Shares
WATCH: Underwater dragon
greets visitors at the S.E.A
Aquarium at Resorts World
Sentosa this Lunar New Year ...
1,204 Shares
HAZE ALERT: Singapore faces an
early and prolonged bout of haze,
as hot spots increase dramatically
in Sumatra ...
1,461 Shares
WATCH: Travellers flying out
from Singapore Changi Airport
Terminal 3 this morning were
greeted by a special 10-minute ...
296 Comments
M1 NETWORK DISRUPTION
UPDATE: The telco says
preliminary investigations
suggest that a call processing ...
334 Comments
Former Minister Mentor Lee Kuan
Yew will miss the Tanjong Pagar
GRC Lunar New Year Dinner this
evening as he is in hospital ...
514 Comments
UPDATE: M1 says all mobile
services have been fully restored.
Those who are still experiencing
difficulty connecting to network ...
2,271 Likes
Singapore Sports Hub to open all
of its facilities, including the new
National Stadium, to the public by
mid-June. http://cna.asia/M9xatX
5,055 Likes
WATCH: Travellers flying out
from Singapore Changi Airport
Terminal 3 this morning were
greeted by a special 10-minute ...
5,270 Likes
1,101 Shares
Channel 8
Channel NewsAsia Singapore Channel NewsAsia Singapore
Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore

Methodology -Facebook Performance Report
Report Period
The Singapore Facebook Performance Report
covers the weeks from 1 November 2013 to 31
January 2014.
Data Collection
The collection of data is automated through the
Facebook API to ensure that times collected are as
close to simultaneous as possible.
Fan Growth
This is the difference between a brand’s fans (likes)
on 1 January 2014 compared to the 1 November
2013 figure, presented as a whole number and as
a percentage change.
Fans
The Fans figure is the number of fans (likes)
captured on 31 January 2014.
Engagement Figure
The collected Engagement Figure relates to a seven
day period ending on the collected date and time.
The average, taken daily, represents an average
weekly figure of people talking about the brand.
Engagement Rate
The widely accepted metric called the
“engagement rate” is the relationship between the
Engagement Figure average and the fans (likes).
The engagement equation is:
The average engagement rate for each page was
calculated by using the daily engagement figure
and number of likes from 1 November 2013 to
31 January 2014.
Share of Engagement
This is calculated using the sum of each industry’s
top twenty brand pages based on Average
Engagement, for the period of the report. We then
calculate the share for each brand page.
Selection of Brands
The brands displayed are not a complete list
of those incorporated within the study, but
are representative of those brands leading the
way in each vertical. We expect and welcome
suggestions for additional brands for inclusion in
future reports. To submit your Facebook page for
consideration, please visit:
http://socialpulse.co/singaporefbreport
Engagement Figure
No. of Fans
= Engagement Rate %
Brand Engagement Figure
Industry Top 20
Engagement Figure
= Share of Engagement Activity %

About Us
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Social Pulse™ is the world’s leading social media
automation tool. We help you make data driven
decisions when it comes to marketing, service and
sales – decisions that will impact your net income.
Social Pulse™ helps you:
Track with Social Pulse Analytics
Understand your audience, reach, frequency,
engagement and financial measures.
Create with Social Pulse Publishing
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Social media
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Lucio Ribeiro
MD Social Pulse™
+61 3 9696 9176
lucio@socialpulse.co

Singapore Facebook Performance Report - February 2014

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