Understand the strategies and tactics behind some of Australia's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/australian-facebook-performance-report/australian-facebook-performance-report-june-2014

1. www.socialpulse.co // hello@socialpulse.co // #fbreport
Analysed by Online Circle Digital
Social media automation
June 2014
Facebook Performance Report
Australia

2. Australian Facebook Performance Report
June 2014 // #fbreport
Social media automation
www.socialpulse.co // hello@socialpulse.co
2
Contents
Top 30 Facebook Pages by Engagement
Top 30 Facebook Pages by Fans
Top 20 Industries by Engagement
Top 20 Industries by Fans
Top 20 Industries by Fan Growth
Introduction
Airlines, Travel and Tourism
Alcohol - Beer, Wine and Cider
Alcohol - Spirits
Automotive - Manufacturers
Banks and Financial Institutions
Department and Online Stores
Education
Electronics
FMCG - Beverages
FMCG - Snackfoods
Government
Health, Beauty, Medical
and Pharmaceutical
Insurance
Musicians and Bands
News and Magazines
Pets
Politics
Quick Serve Restaurants
Radio
Retail - Fashion
Retail - Grocery
Sporting Clubs
Telecommunications
TV Channels and Networks
TV Shows
Methodology
About Us
3
4
5
6
7
8
9 - 10
11- 12
13 - 14
15 - 16
17 - 18
19 - 20
21 - 22
23 - 24
25 - 26
27 - 28
29 - 30
31 - 32
33 - 34
35 - 36
37 - 38
39 - 40
41 - 42
43 - 44
45 - 46
47 - 48
49 - 50
51 - 52
53 - 54
55 - 56
57 - 58
59
60

3. Australian Facebook Performance Report
June 2014 // #fbreport
Social media automation
www.socialpulse.co // hello@socialpulse.co
8
Introduction
Welcome to the June 2014
edition of the Australian
Facebook Performance Report
This report coincides with the availability of
Custom Reports on Social Pulse™ Analytics. With
a subscription plan, you can now issue your own
Facebook Performance Report for your chosen
industry or even cherry pick pages and brands that
you are particularly interested in. You can issue
these reports directly online at any point in time,
using any date range period you desire.
For more on Social Pulse™ capabilities visit:
www.socialpulse.co
This new edition, the first for the year, further
establishes us as the largest and most reputable
Facebook benchmarking tool in Australia. Previous
editions, including the inaugural Annual Facebook
Report and Awards back in December, have
reached over 1 million people.
Using data from Social Pulse™ and information
analysed by the Online Circle Digital Data team,
the Facebook Report provides success benchmarks
to increase your understanding of the strategies
and tactics behind some of Australia’s most
successful Facebook brand pages.
The full report can be downloaded at:
www.socialpulse.co/australian-facebook-
performance-report
What’s changed?
We have expanded our coverage of the Australian
industry and carefully watched all the latest
developments at Facebook. This will be the last
report to rely on People Talking About as an
engagement metric. Facebook has decided to
deprecate this compound public metric in the
coming months, in favour of more precise metrics.
These new measurements are already part of
Social Pulse™ and will power the next report.
The macro level trends you will find inside the
report are a repetition and strengthening of the
trends from our last edition. Media pages continue
to gain ground with expanded audience and
great engagement. The Radio industry, already
a highlight back in December, has more than
quadrupled its average engagement and leads the
pack by a wide margin (page 5).
More than ever, fresh and sharp content is a
requirement to conquer user attention.
Social Pulse™ has recently announced a new tool
that allows brands to reach their audience at the
right time, with the right message. Weather based
Events Triggers bring real-time social marketing
to any Facebook page. You can find out more at:
www.socialpulse.co/weather
Last words
This report is not an opinion piece and should help
you along with other factors. It is here to supply
you with numerical benchmarks across Australian
brands on Facebook.
Data for this report was collected from our data
analysis and visualisation software, Social Pulse™
Analytics from January 1 to June 1, 2014. Please
review the methodology at the end of the report
for a clear understanding of each metric.
If you don’t see your brand in this report and
would like to add it to the next report, you can
do so here: www.socialpulse.co/australian-
facebook-performance-report
Social Pulse™ is a social media management
system that provides analytics, publishing,
customer service, ads management and
monitoring for social media.
You can sign up for a free Social Pulse™ account
here: www.socialpulse.co
Lucio Ribeiro
MD Social Pulse™ Australia

4. Social media automation
www.socialpulse.co // hello@socialpulse.co
Fifi And Dave B105 Nova 919
2111383,386 127,674 62,7651
Top 30 Facebook Pages by Engagement for 2014*
Data analysed by Online Circle Digital - www.theonlinecircle.com
* Top 30 Pages by Average Engagement (average of the seven day figures taken from January 1 to June 1, 2014).
For the full report visit: www.socialpulse.co/australian-facebook-performance-report

5. Social media automation
www.socialpulse.co // hello@socialpulse.co
Australia.com McDonald’s Australia Coles
21115,788,838 1,023,267 761,2511
Top 30 Facebook Pages by Fans for 2014*
Data analysed by Online Circle Digital - www.theonlinecircle.com
* Top 30 Pages by number of fans on June 1, 2014.
For the full report visit: www.socialpulse.co/australian-facebook-performance-report

6. Social media automation
www.socialpulse.co // hello@socialpulse.co* Average weekly engagement per page for the Top 20 pages by engagement per industry, January 1 to June 1, 2014.
Top 20 Industries by Engagement for 2014*
Data analysed by Online Circle Digital - www.theonlinecircle.com
For the full report visit: www.socialpulse.co/australian-facebook-performance-report

7. Sign up for a free Social Pulse™ account
to download the full report.
www.socialpulse.co/australian-facebook-performance-report
Social media automation