Using Social Media Monitoring for Ocasion Marketing

•

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Occasion Marketing is big. Monitoring Social Media for conversations can unveil valuable information and insights that can be used to fuel Marketing Campaigns. Built by Digital Agency http://theonlinecircle.com/

Marketing Business News & Politics

online researchonline research
to skyrocket your
digital campaigns
Use
www.theonlinecircle.com

Every day,
somewhere in the
world, occasions are
celebrated.
Flickr: Javier Ignacio Acuña Ditzel www.theonlinecircle.com

They can be
mainstream
and global, like
Christmas.
www.theonlinecircle.com

And niche and
localised, like
Australia Day.
Flickr: udeyismail www.theonlinecircle.com

How?
Brands can use these
occasions to skyrocket their
marketing activities.
www.theonlinecircle.com

Occasions
Monitoring
Occasions
Monitoring
Introducing
www.theonlinecircle.com

Occasions
Monitoring
Occasions
Monitoring
is research conducted
to ‘listen’ to social
media conversations.
Flickr: Craig Cloutier www.theonlinecircle.com

It also analyses
online trends around
the chosen occasion,
like Easter.
www.theonlinecircle.com

By analysing the previous
year, say 2013, you can
predict certain behaviours
to take place this year.
Flickr: Jlhopgood www.theonlinecircle.com

That’s because
the benefits include:
www.theonlinecircle.com

plan your digital campaign
based on real data
No more guesswork1.
www.theonlinecircle.com

Save your budget2.
know when and how long
to run your campaign
www.theonlinecircle.com

Grow revenue3.
improve your campaign’s
effectiveness and detect
new audiences
www.theonlinecircle.com

What does
research cover?
Occasions MonitoringOccasions Monitoring
www.theonlinecircle.com

When people start and stop
talking about the occasion.
1.
starts here
ends here
www.theonlinecircle.com

What people are
talking about.
2.
www.theonlinecircle.com

Who makes up the
most active audience.
3.
www.theonlinecircle.com

# @ # @ # @
The most used hashtags,
usernames and shared
short links.
4.
www.theonlinecircle.com

Best practice marketing
from other brands.
6.
www.theonlinecircle.com

Want to know more?
www.theonlinecircle.com

Download our
Occasions Monitoring
Easter 2013 and 2014
Report for Retail here.
www.theonlinecircle.com

Download our
Occasions Monitoring
Easter 2013 and 2014
Report for FMCG here.
www.theonlinecircle.com

And download our
Occasions Monitoring
Fact Sheet here.
www.theonlinecircle.com

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Using Social Media Monitoring for Ocasion Marketing

1. online researchonline research to skyrocket your digital campaigns Use www.theonlinecircle.com

2. Every day, somewhere in the world, occasions are celebrated. Flickr: Javier Ignacio Acuña Ditzel www.theonlinecircle.com

3. They can be mainstream and global, like Christmas. www.theonlinecircle.com

4. And niche and localised, like Australia Day. Flickr: udeyismail www.theonlinecircle.com

5. How? Brands can use these occasions to skyrocket their marketing activities. www.theonlinecircle.com

6. Occasions Monitoring Occasions Monitoring Introducing www.theonlinecircle.com

7. Occasions Monitoring Occasions Monitoring is research conducted to ‘listen’ to social media conversations. Flickr: Craig Cloutier www.theonlinecircle.com

8. It also analyses online trends around the chosen occasion, like Easter. www.theonlinecircle.com

9. By analysing the previous year, say 2013, you can predict certain behaviours to take place this year. Flickr: Jlhopgood www.theonlinecircle.com

10. Marketers, brand managers, media planners and buyers will all love these findings. Who should use these findings? www.theonlinecircle.com

11. That’s because the benefits include: www.theonlinecircle.com

12. plan your digital campaign based on real data No more guesswork1. www.theonlinecircle.com

13. Save your budget2. know when and how long to run your campaign www.theonlinecircle.com

14. Grow revenue3. improve your campaign’s effectiveness and detect new audiences www.theonlinecircle.com

15. What does research cover? Occasions MonitoringOccasions Monitoring www.theonlinecircle.com

16. When people start and stop talking about the occasion. 1. starts here ends here www.theonlinecircle.com

17. What people are talking about. 2. www.theonlinecircle.com

18. Who makes up the most active audience. 3. www.theonlinecircle.com

19. # @ # @ # @ The most used hashtags, usernames and shared short links. 4. www.theonlinecircle.com

20. The occasion’s online influencers and potential brand ambassadors. 5. www.theonlinecircle.com

21. Best practice marketing from other brands. 6. www.theonlinecircle.com

22. Want to know more? www.theonlinecircle.com

23. Download our Occasions Monitoring Easter 2013 and 2014 Report for Retail here. www.theonlinecircle.com

24. Download our Occasions Monitoring Easter 2013 and 2014 Report for FMCG here. www.theonlinecircle.com

25. And download our Occasions Monitoring Fact Sheet here. www.theonlinecircle.com

26. www.theonlinecircle.com

Using Social Media Monitoring for Ocasion Marketing

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Using Social Media Monitoring for Ocasion Marketing