Laboratorul de e-commerce: exemple concrete pentru afacerea ta online ca sa vinzi mai mult - prezentare sustinuta in cadrul Conferintelor Nationale de E-Commerce 2013, 27-28 mai 2013, Bucuresti, Romania
2. Prea putin timp alocat intrebarilor?
Ai avut pe lista mai multe intrebari?
Intra online pe ECOMpedia.ro
si pune intrebarea la care vrei raspuns
usability, marketing, seo/ppc, platforme ecommerce
ECOMpedia.ro – un partener “curios” al GPeC
3. avon.ro
1. Vedeta intareste mesajul comercial
2. Banner comercial cu call-2-action corect
Puterea exemplului
1
Banner comercial ok
2
4. 1. Navigare categorie>subcategorie greoaie, decoratiuni?
2. Titlul categoriei nu este tocmai corect
avon.ro
Navigare defectuoasa
1
Titlul categoriei
2
5. 1. Fetele si-ar dori sa poata vedea modelul floral
2. Nu ma pot intoarce la “decoratiuni”
3. Search-ul intr-o pozitie neconforma cu bunele practici
4. Potrivirea produselor cu titlul casetei
avon.ro
Lipsa zoom detalii
1
Lipsa breadcrumbs
2
Pozitionare search
3
Cross & Up-Sell
4
6. watchshop.ro
1. Bara cu diferentiatori, USP/UVP bar
2. Banner comercial cu call-2-action corect
USP/UVP Bar
1
Banner comercial ok
2
7. 1. Folosirea cu zgarcenie a culorii de actiune
watchshop.ro
Culoarea de actiune
1
8. 1. Un singur buton de actiune pe pagina, contrast puternic
Un singur CTA pe pagina
1
urbanones.com
11. 1. Un singur CTA pe pagina, contrast ok, cam inghesuit si mic
2. Nu ma pot intoarce usor inapoi decat 1 singur nivel
3. Pozitionare SearchProduse sau Newsletter?
kurtmann.ro
1 sg Buton Actiune
1
Lipsa breadcrumbs
2
Pozitionare search
3
34. Nu vad elementele de calmare a clientului: testimoniale, sigle
TRUST, social proof
atria.ro
Cos prescurtat
1
Cupon de reducere
2
Buton suplimentar
3
Buton suplimentar
4
35.
36.
37. pepika.ro
Nu stiu cata lume ar cumpara de pe un site “neterminat”, care
lasa impresia de … “eu unde am ajuns?”
38. Pagina de cautare fara rezultate nu este de niciun folos
utilizatorului…
pepika.ro
39. Pagina de cautare fara rezultate nu este de niciun folos
utilizatorului…
floria.ro
40. Pagina de cautare fara rezultate nu este de niciun folos
utilizatorului…
yokko.ro
41. Pagina de cautare fara rezultate nu este de niciun folos
utilizatorului…
saxara.ro
42. Pagina de cautare fara rezultate nu este de niciun folos
utilizatorului…
elfbebe.ro
45. elfbebe.ro
Si daca copilul meu nu e energic? E mai putin sportiv??
Unde e oferta? Cu ce difera oferta asta de cea a concurentei?
Nu am un adevarat call-2-action aici.
52. Un pic de inovatie, schimbi coafura, incarci fata ta, apoi “testezi”
produsele specifice: culoare par, ruj, machiaj.. Si le poti cumpara de aici.
aoro.ro
53. Prea putin timp alocat intrebarilor?
Ai avut pe lista mai multe intrebari?
Intra online pe ECOMpedia.ro
si pune intrebarea la care vrei raspuns
usability, marketing, seo/ppc, platforme ecommerce
ECOMpedia.ro – un partener “curios” al GPeC
54. About Liviu TALOI
• Liviu Taloi was part of the team who worked for the most powerful Romanian online store – eMag.ro
during the first years of existence, where he was a PR Manager for 3 years.
• Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in
electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project
Manager for each client, his main activities regarding: analyzing and solving usability and
functionality problems, growing and optimizing conversion rate, testing consumers behavior with
website optimizer tools, administrating all the departments of an online shop and creating online
advertising/marketing campaigns, measuring the return of investment and other KPI’s.
• Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests
for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania).
Based on international standards, the purpose of usability tests was to identify main problems faced
by regular users when they are trying to buy something online.
• In the last years, Liviu Taloi offered consultancy to more than 50 Romanian online shops. Most of
them are now leaders on their market niche.
• Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-
commerce workshops, being very appreciated by audience. He also writes articles and market
analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer at the first
Romanian E-Commerce workshop called “iSell” and also he was lecturer at the first Online
workshops called “WebSell” – a series of 7 webinars regarding major problems of an online shop.
• Taloi was part of the team who developed the E-Commerce Study requested by ANCOM
(government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request
of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.