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Social Media,
LindaEnterprise & You
 The Skrocki
Sr. Engineering Program Mgr.

Sun Blogs, Wikis, Forums
 Deirdre Straughan
 Community Builder & Videoblogger
 Linda Skrocki
 Community Engineering Program Manager
Social Media Explosion
 Platforms for photo
 sharing, video sharing
 and blogging are the
 fastest growing web
 brands
 Social media
 democratizes the Web –
 enables everyone to
 entertain, educate, and
 inform each other
 creatively
 •Data source: Hitwise.com




                             2
Why Engage?
    Experience serendipitous connections
•
•   Collaborate with others who share your passion
    Engage directly with the experts
•
    Contribute to the sum of all knowledge
•
•   Drive awareness of your initiative
    Advance a cause
•
    It's the new resume
•




                                                     3
Sun's Community Galaxy




                         4
Sun Blogs
Overview
• 4,268 Bloggers
  (16% of all employees)
• 5,224 Blogs
• 128k Posts
• 140k Comments
• 22M Page Views 2008
• Jonathan Schwartz's (Sun
  CEO) blog:
  http://blogs.sun.com/jonathan




                                  5
Sun Wikis
Overview
• Sun & Non Sun
  Contributors
• 71k Users
• 23k Pages
• 270k Revisions
• 4,459 Comments
• 4.5M Page Views 2008




                         6
Sun Forums
Overview
    919k Contributors
•
    900k Threads
•
    4M Messages
•
    66M Page views 2008
•




                          7
Sun Audio Sharing
http://www.blogtalkradio.com/stations/sunradio




                                                 8
Sun File Sharing




                   9
Sun Video Sharing
http://channelsun.sun.com




                            7




                                10
Sun Learning eXchange
http://slx.sun.com




                        11
Sun Planets




              12
Sun on Twitter




                 13
Sun on Facebook




                  14
Sun in Second Life
http://slurl.com/secondlife/Sun%20Microsystems/230/96/24




                                                           15
More Community content on Sun.com




                                    16
Realized Value
 • Twitter: the globally distributed virtual water cooler
   > Driven awareness of company-wide initiatives
   > Enabled collaboration and a sense of team unity
   > Built fruitful business relationships between Sun & the market
     place
 • 900k forums threads
   > Community self-resolving support issues
   > Possible leads
   > Advocates of Sun
 • 128k thousand marketplace conversations on blogs
 • 270k collaborative wiki page revisions between Sun &
   non Sun content contributers
                                                                      17
More Realized Value
 • SmugMug's CEO blog post about why he chose Sun:
   > “ Their CEO blogs, and he blogs in an open and honest way.
     Yes, this was a key selling point for me.”
   > “Lots of Sun employees use SmugMug. They rallied to make
     sure we were talking to the right people.”
 • Shared our blogging experiences with the United Nations
 • CEO collaborates with SEC Chairman to improve policy
   that enables companies to use the web for financial
   announcements
 • Deals are won against competitors because of social
   network based business relationships


                                                                  18
Questions?
Thanks!

Deirdre Straughan
blogs.sun.com/deirdre
twitter.com/DeirdreS

Linda Skrocki
blogs.sun.com/lskrocki
twitter.com/lskrocki
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