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AprilĀ 14,Ā 2011
RRDĀ StakeholderĀ Meeting


RegionalĀ RecyclingĀ DatabaseĀ 
ProjectĀ Update
MeetingĀ Agenda
10:00   Welcome
10:05   UpdateĀ onĀ ProjectĀ ProgressĀ 
10:10   PresentationĀ ofĀ AudienceĀ &Ā ObjectivesĀ 
        Document
10:25   PresentationĀ ofĀ BusinessĀ RequirementsĀ 
        DocumentĀ 
11:15   NextĀ StepsĀ &Ā StakeholderĀ Involvement
11:30   Adjourn
                                             2
RRDĀ ProjectĀ TimelineĀ Overview
   ProjectĀ BrainstormingĀ &Ā              ToolĀ DevelopmentĀ &Ā Longā€termĀ                 ToolĀ RefinementĀ &
     FormulationĀ Phase                 CollaborationĀ FormulationĀ Phase        ParticipationĀ AgreementĀ Phase


 Includes:Ā 
 ā€¢     DiscussionsĀ withĀ potentialĀ 
       partners/stakeholders            Includes:Ā 
 ā€¢     CreationĀ ofĀ formalĀ               ā€¢     DevelopmentĀ                     Includes:Ā 
       agreementsĀ betweenĀ               ā€¢     DataĀ                            ā€¢     BetaĀ deployment
       partners                         ā€¢     Testing                         ā€¢     ContinuedĀ improvement
 ā€¢     ContractingĀ vendor               ā€¢     CreationĀ ofĀ projectĀ             ā€¢     ParticipationĀ agreementsĀ 
 ā€¢     StakeholderĀ developmentĀ                governanceĀ andĀ participationĀ          amongstĀ users
       andĀ initialĀ meetings                   structure
 ā€¢     ToolĀ formulationĀ ā€“ settingĀ 
       parametersĀ andĀ functionalityĀ 
       specifications




WeĀ areĀ here                                                                      FallĀ 2011/WinterĀ 2012
                                                                                 ToolĀ DeploymentĀ 
                                                                                                                3
RRDĀ ProjectĀ TimelineĀ ToĀ Date
                      ProjectĀ BrainstormingĀ &Ā FormulationĀ Phase                        ToolĀ DevelopmentĀ &Ā 
                                                          WinterĀ 2010/SpringĀ 2011      Longā€termĀ CollaborationĀ 
                                                          StrategicĀ underpinningsĀ &Ā    FormulationĀ Phase
                               JanuaryĀ 2011               requirementsĀ development:
                               FirstĀ stakeholderĀ          ā€ AudienceĀ &Ā Objectives
       SummerĀ 2010             meetingĀ toĀ introduceĀ       ā€ BusinessĀ Requirements
       RFPĀ wentĀ outĀ            RRDĀ project
       forĀ toolĀ creation




                                   FallĀ 2010
                                   ContractĀ awardedĀ toĀ 
2009/EarlyĀ 2010                    CommonĀ Knowledge            AprilĀ 2011
SFĀ startedĀ talkingĀ                                             StakeholderĀ 
withĀ othersĀ                                                    meetingĀ toĀ updateĀ 
aboutĀ RRDĀ 
project
                        Spring/Summer/FallĀ 2010                onĀ progressĀ andĀ            WeĀ areĀ here
                        DiscussionsĀ withĀ                       shareĀ nextĀ steps
                        interestedĀ partiesĀ andĀ theĀ 
                        creationĀ ofĀ theĀ fundingĀ 
                        groupĀ partnership

                                                                                                            4
AprilĀ 14,Ā 2011
RRDĀ StakeholderĀ Meeting


PresentationĀ ofĀ AudienceĀ &Ā 
ObjectivesĀ Document
RRDĀ AudienceĀ &Ā Objectives

Definitions:
  ļ¬   Resident
  ļ¬   Nonā€Resident
  ļ¬   Business
  ļ¬   ConstructionĀ andĀ Demolition
  ļ¬   Discards
  ļ¬   Vendors
  ļ¬   Haulers
  ļ¬   RegionalĀ RecyclingĀ DBĀ SteeringĀ Committee

                                                 6
RRDĀ AudienceĀ &Ā Objectives

ProjectĀ Goals:
ļ‚” ContributeĀ toĀ theĀ BayĀ AreaĀ effortĀ toĀ 
  significantlyĀ reduceĀ landfillĀ wasteĀ 
ļ‚” HelpĀ residentsĀ andĀ businessesĀ 
  discardĀ wasteĀ asĀ sustainablyĀ asĀ 
  possibleĀ Ā 

                                      7
RRDĀ AudienceĀ &Ā Objectives

FunctionalĀ ObjectiveĀ #1:
ļ‚” ToolĀ isĀ convenient,Ā easyĀ &Ā intuitive

ļ‚” SearchĀ resultsĀ prioritize:
  ļ¬ Convenient,Ā lowĀ costĀ orĀ free
  ļ¬ RelevantĀ andĀ accurate

  ļ¬ Complete

  ļ¬ NeutralĀ toĀ jurisdictionalĀ boundaries


                                           8
RRDĀ AudienceĀ &Ā Objectives

FunctionalĀ ObjectiveĀ #2:
ļ‚” EasyĀ forĀ agenciesĀ toĀ maintain,Ā 
  update,Ā publishĀ andĀ openlyĀ shareĀ 
  data




                                      9
RRDĀ AudienceĀ &Ā Objectives

AgencyĀ Objectives:
ļ‚” DataĀ helpsĀ informĀ agenciesĀ activitiesĀ andĀ 
  outreachĀ priorities
ļ‚” CollaborationĀ amongstĀ agencies,Ā 
  leverageĀ resourcesĀ toĀ createĀ aĀ betterĀ 
  toolĀ thanĀ individualĀ agencyĀ couldĀ Ā 
ļ‚” ServeĀ asĀ aĀ modelĀ forĀ ā€œopenĀ governmentā€


                                          10
RRDĀ AudienceĀ &Ā Objectives

PrimaryĀ AudienceĀ #1:Ā Residents
  ļ¬ WantĀ toĀ doĀ theĀ rightĀ thingĀ Ā 

  ļ¬ PrimarilyĀ Englishā€speakingĀ 

  ļ¬ BroadbandĀ internetĀ accessĀ 

  ļ¬ AverageĀ internetĀ skillsĀ 

  ļ¬ Singleā€familyĀ residencesĀ orĀ multiā€
   familyĀ complexes*

                                         11
RRDĀ AudienceĀ &Ā Objectives

PrimaryĀ AudienceĀ #1:Ā Residents
ļ‚” ToolĀ Usage
  ļ¬ AccessingĀ theĀ databaseĀ fromĀ home
  ļ¬ ItemsĀ theyĀ haveĀ notĀ usuallyĀ discardedĀ ā€“
    curbsideĀ orĀ other
  ļ¬ SpecialĀ events:Ā holidays,Ā cleanā€ups,Ā 
    movingā€in/outĀ 


                                              12
RRDĀ AudienceĀ &Ā Objectives

PrimaryĀ AudienceĀ #2:Ā Businesses
  ļ¬ SimilarĀ needsĀ toĀ residential

  ļ¬ DifferentĀ serviceĀ structures/rulesĀ inĀ 
    differingĀ jurisdictions
  ļ¬ DifferentĀ volumes/quantities




                                             13
RRDĀ AudienceĀ &Ā Objectives

PrimaryĀ AudienceĀ #3:Ā C&D
  ļ¬ SpecializedĀ andĀ regulatedĀ discardĀ 
    needs
  ļ¬ LargerĀ businesses

  ļ¬ SmallerĀ BusinessesĀ 

  ļ¬ DIYā€™ers




                                         14
RRDĀ AudienceĀ &Ā Objectives

SecondaryĀ Audience:Ā Agencies
  ļ¬ DatabaseĀ maintenanceĀ staff

  ļ¬ HeavyĀ usersĀ ofĀ thisĀ toolĀ 

  ļ¬ KeepĀ informationĀ upā€toā€dateĀ 

  ļ¬ EssentialĀ forĀ success

  ļ¬ PrioritizeĀ convenienceĀ andĀ easeĀ inĀ 
   updating/maintainingĀ siteĀ data

                                          15
AprilĀ 14,Ā 2011
RRDĀ StakeholderĀ Meeting


PresentationĀ ofĀ BusinessĀ 
RequirementsĀ Document
RRDĀ BusinessĀ Requirements
AĀ BusinessĀ RequirementsĀ DocumentsĀ outlinesĀ 
theĀ ā€œbusinessā€ solutionsĀ forĀ aĀ projectĀ basedĀ onĀ 
ā€œcustomerā€ needsĀ andĀ expectations.Ā 

Weā€™veĀ basedĀ thisĀ strategyĀ on:
   ļ¬    AudienceĀ &Ā ObjectivesĀ 
   ļ¬   EvaluationĀ ofĀ existingĀ tools
   ļ¬   InterviewsĀ withĀ SteeringĀ Committee
   ļ¬   FeedbackĀ receivedĀ atĀ 1st StakeholderĀ meeting

                                                      17
RRDĀ BusinessĀ Requirements
Weā€™veĀ establishedĀ aĀ basicĀ userĀ ā€œfunnelā€ forĀ thisĀ 
newĀ tool:



Search > {Refinement}Ā > Results > Details




                                                    18
RRDĀ BusinessĀ Requirements
Search > {Refinement} > Results > Details
SearchĀ Widget:
    ļ¬   UserĀ Interface
    ļ¬   Branding
    ļ¬   KeywordĀ SearchĀ Box
    ļ¬   HelperĀ Text
    ļ¬   ShareĀ thisĀ Widget
ļ‚”   SearchĀ Particulars
    ļ¬   Before:Ā autoā€expansion
    ļ¬   After:Ā thesaurus,Ā spellā€checking,Ā autoā€suggestĀ 
        location
                                                          19
RRDĀ BusinessĀ Requirements
SearchĀ > {Refinement} > Results > Details
ResultsĀ List:
ļ‚” ThisĀ pageĀ isĀ aĀ listĀ ofĀ possibleĀ materialsĀ basedĀ 
  onĀ theĀ userā€™sĀ search,Ā designedĀ toĀ quicklyĀ getĀ 
  themĀ toĀ theĀ rightĀ materialĀ shouldĀ theirĀ searchĀ 
  criteriaĀ beĀ unclear.
   ļ¬   Relevance
   ļ¬   AlternativesĀ 
   ļ¬   SearchĀ Again
   ļ¬   SpellingĀ Suggestions


                                                 20
RRDĀ BusinessĀ Requirements
SearchĀ > {Refinement}Ā > Results > Details
MaterialsĀ DetailsĀ Pages:
ļ‚”   ThisĀ pageĀ mustĀ presentĀ aĀ largeĀ amountĀ ofĀ complexĀ 
    informationĀ toĀ aĀ numberĀ ofĀ differentĀ audiencesĀ inĀ aĀ 
    simpleā€toā€useĀ interface.Ā 
ļ‚”   UsersĀ mustĀ firstĀ knowĀ thatĀ theyĀ areĀ lookingĀ atĀ theĀ rightĀ 
    location.Ā Second,Ā usersĀ mustĀ beĀ ableĀ toĀ furtherĀ refineĀ 
    theirĀ searchĀ byĀ audienceĀ typeĀ orĀ serviceĀ type.Ā 
ļ‚”   ThisĀ pageĀ willĀ beĀ designedĀ toĀ provideĀ theĀ userĀ withĀ theĀ 
    informationĀ theyĀ needĀ toĀ disposeĀ ofĀ theirĀ item.Ā 




                                                          21
RRDĀ BusinessĀ Requirements
SearchĀ > {Refinement}Ā > Results > Details
MaterialsĀ DetailsĀ Pages:
ļ‚” InformationĀ thatĀ willĀ beĀ presentedĀ includes:
   ļ¬   MaterialĀ NameĀ &Ā DescriptionĀ 
   ļ¬   LocationĀ 
   ļ¬   RefinementĀ 
        ļ‚”   AudienceĀ &Ā ServiceĀ Type
   ļ¬   SpecialĀ AttentionĀ IndicatorsĀ 
        ļ‚”   Curbside,Ā hazardousĀ waste,Ā etc.
   ļ¬   VendorĀ Information
        ļ‚”   relatedĀ toĀ location,Ā specificĀ material,Ā userĀ type,Ā andĀ service
   ļ¬   LocationĀ SpecificĀ DiscardĀ Notes
   ļ¬   ResultsĀ Map

                                                                             22
RRDĀ BusinessĀ Requirements
SearchĀ > {Refinement}Ā > ResultsĀ > Details
VendorĀ DetailĀ Pages:
ļ‚” ShouldĀ aĀ userĀ needĀ orĀ wantĀ toĀ learnĀ moreĀ aboutĀ aĀ vendor,Ā thisĀ pageĀ willĀ 
   provideĀ allĀ ofĀ theĀ detailsĀ currentlyĀ maintainedĀ forĀ thatĀ vendor.

    ļ¬   CentralĀ OfficeĀ vs.Ā Dropā€offĀ Locations
    ļ¬   InformationĀ thatĀ willĀ beĀ presentedĀ includes:
         ļ‚”   Address
         ļ‚”   Phone
         ļ‚”   Website
         ļ‚”   Hours
         ļ‚”   LinkĀ toĀ map
         ļ‚”   Municipalities/regionsĀ served
         ļ‚”   MaterialsĀ accepted
                ļ¬   Restrictions,Ā services,Ā exceptionsĀ forĀ audience/region
         ļ‚”   ReportĀ incorrectĀ information
         ļ‚”   AbilityĀ toĀ provideĀ feedbackĀ onĀ theĀ locationĀ andĀ vendor



                                                                             23
RRDĀ BusinessĀ Requirements

OtherĀ Considerations:
ļ‚” CoreĀ DataĀ vs.Ā VendorĀ Data

ļ‚” Permissions

ļ‚” Feedback/Suggestions

ļ‚” Reporting




                              24
AprilĀ 14,Ā 2011
RRDĀ StakeholderĀ Meeting


NextĀ StepsĀ &Ā 
StakeholderĀ Involvement
NextĀ StepsĀ &
  StakeholderĀ Involvement
  ToolĀ DevelopmentĀ &Ā                                                                     ToolĀ RefinementĀ &Ā 
                                                                                            Participation
  Longā€termĀ CollaborationĀ FormulationĀ Phase                                               AgreementĀ Phase

                                FeedbackĀ on:
   Aprilā€June
                                ā€ Wireframes                                               September
   ProductĀ Specifications:                                        July/August
                                ā€ DataĀ categories                                          Launch
   ā€ SitemapĀ &Ā wireframes                                         TrainingĀ &Ā dataĀ 
   ā€ DataĀ organization                                June/July   migration               BetaĀ testingĀ &Ā 
                                                      DataĀ Prep                           qualityĀ assurance




                                                                        August
 May                                         Juneā€August
                                                                        Testing
 ToolĀ visualĀ design                          ToolĀ buildā€out
                                                                      AlphaĀ testingĀ &Ā 
FeedbackĀ onĀ design
                                                                      bugĀ reports

                       MayĀ ā€ August
                       CreationĀ ofĀ governanceĀ structureĀ 
                       andĀ participationĀ agreements

                      FeedbackĀ onĀ governanceĀ structureĀ 
                      andĀ agreements
                                                                                                   26
RRDĀ SteeringĀ Committee
ContactĀ Info
AlamedaĀ CountyĀ Ā                     CityĀ ofĀ PaloĀ Alto
RobinĀ Plutchok                      ClayĀ Reigel
rplutchok@stopwaste.org             clay.reigel@cityofpaloalto.org

ContraĀ CostaĀ CountyĀ Ā                WendyĀ Hediger
DeidraĀ Dingman                      wendy.hediger@CityofPaloAlto.org
deidra.dingman@dcd.cccounty.us
                                    CityĀ ofĀ SanĀ JosĆ©
KristinĀ McCleery                    Emy Mendoza
kristin.mccleery@dcd.cccounty.us    emy.mendoza@sanjoseca.gov

CityĀ andĀ CountyĀ ofĀ SanĀ FranciscoĀ    LoriĀ Wallace
LawrenceĀ Grodeska                   lori.wallace@sanjoseca.gov
lawrence.grodeska@sfgov.org



                                                                     27

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