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ITSM Academy Webinar Series
                    Presented by
              Keith D. Sutherland
              K ihD S h l d
Service Management Dynamix, LLC
                   April 21, 2011
About ITSM Academy

         Accredited Education                                                                                     Since 2003 - Tens of Thousands
                  Certified Process Design Engineer (CPDE)                                                        Trained and Certified
                  ITIL® Foundation                                                                                ITSM Professional Diplomas
                                                                                                                       Change/Support/SLM
                  ITIL Capability (OSA|PPO|RCV|SOA)
                                                                                                                     Public Classes throughout U.S.
                  ITIL Lifec cle (SS|SD|ST|SO|CSI)
                        Lifecycle
                                                                                                                     Corporate On-Site Classes
                  ITIL Managing Across the Lifecycle (MALC)
                                                                                                                     Virtual Classes
                  ITIL Service Manager Bridge
                                                                                                                     Courseware Licensing
                  ISO/IEC 20000 Foundation
                      /
                                                                                                                       Corporate & Partner (GEM)
                  MOF Foundation
                                                                                                                   Alumni Program
         Practical, Value-Add Workshops
                                      p                                                                            PMI Global Education Provider
                  ITSM Leadership                                                                                 Federal Government (GSA)
                  ITIL, MOF, ISO 20K Overviews                                                                     Contractor
                  Apollo 13, Visible Ops: The Class
                          13                                                                                       Certified Woman-Owned
                                                                                                                              Woman Owned
                  And more!
ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries
© ITSM Academy                                                                                           2
                                                                                                                        Welcome!
   Service Management Dynamix ™, LLC, is a South
                                      ,
    Carolina based organization, with offices in Rock
    Hill, SC and Peoria, IL. SMDx is dedicated to
    delivering high quality IT Service Management
                high-quality
    training, specialized workshops, and consulting
    services - all based on the IT Infrastructure Library.
   ITIL® is a registered trademark of the Office of
    Government Commerce (OGC). The Swirl logo™ is a
    Trade Mark of the Office of Government Commerce




                        ©2011 Service Management Dynamix™
   The open
    Th
   The big picture
   Processes and control loops
   ITSM Enterprise Tool selection
   Retro-fitting (Continual Service Improvement)
   Organizational Change Management
   The close




                             © 2011 Service Management Dynamix™
   “it’s not fair that we held to the same targets
    for service requests that we are for incidents”
   “we have short term people making long term
    decisions
    decisions”
   “I liked our previous tool much better – wish
    we were still on itit”
   “the area to record knowledge has been
    grayed out in the tool”
    g y
   “our tool sucks”
   “our strategy! …what’s that?”

                        © 2011 Service Management Dynamix™
Value Creation

                                        Perceptions               Preferences
Value is defined by both
business outcomes and
perceptions                                  filter
                                                      Business
                                                      outcomes
                                                        t
Perceptions are influenced by
service attributes and customer’s                      context

self image

The customer defines and
differentiates value

Service providers must demonstrate value,              Attributes
Influence perceptions and respond to
preferences
                              What
                              Wh customers value is frequently different
                                                l i f          l diff
                           from what the Service Provider believes it delivers.
                           © Crown Copyright 2007. Reproduced Under Licence From OGC
   the importance of understanding your process
    requirements and selecting tools that can fulfill
    the majority of your requirements.
   review the current tools to ensure that all of the
    functionality and capability of those tools are
    being realized before investing in additional
    tools.
    tools
   there is a significant dependence on the success
    of any tool/process deployment on how effective
    the communication is, and how effective that
    communication addresses cultural and
    organizational issues.
      g

                         © 2011 Service Management Dynamix™
The ITSM Lifecycle




   © Crown Copyright 2007. Reproduced Under Licence From OGC
© 2011 Service Management Dynamix™
The Process Model
ITIL® Processes Are ‘Closed Loop’ Systems
             Service
             Strategy


                                           Service Design

                Portfolios,
           Standards and policies

                                    Technical Architectures
                                       and performance
                                          standards




                                 Norm



                 Control    Compare


                             Monitor




              Input                     Output    Input     NEXT
                      Activity
                                                            PROCESS


                        © Crown Copyright 2007. Reproduced Under Licence From OGC
The ITSM ‘Closed’ Loop




      © Crown Copyright 2007. Reproduced Under Licence From OGC
Tool Selection – the ‘front door’ approach


   What requirements?                                 Scoring

                         Evaluate products

    Identify products                                 Rank the products

                         Short listing

    Selection criteria                                Select product




         How much of the ‘out-of-the-box’ functionality
              of your tool is currently deployed?
               f      t li          tl d l     d?


                          © Crown Copyright 2007. Reproduced Under Licence From OGC
Service Strategy
                      SLA Targets
& Service Design

                       Incident
                     Management




                     Enterprise
        Request       Service                  Problem
                                              Management
       Fulfilment   Management
                        Tool


                                                              Known
   Configuration       Ch
                       Change                                  Error
   Management        Management                              Database
     Database



                      Release &
                      R l
                     Deployment
                     Management
                                  © 2011 Service Management Dynamix™
Tool Utilization – ‘front door’ or ‘retro-fit’
                                   ‘retro-
                       Vision


                                    Mission                                               Step 1           Step 2

                                                                           Business and
                                                                           IT Alignment                             Step 3
                                            Goals                                                  Goals

                                                                            Step 7                                  Step 4

                                                     Objectives
                                                                                          Step 6           Step 5


                                                             CSF


                                                                   KPI
                  Step 1           Step 2

   Business and
                                            Step 3                       Metrics
   IT Alignment
                           Goals

    Step 7                                  Step 4
                                                                              Measurements

                  Step 6           Step 5




                                                         © Crown Copyright 2007. Reproduced Under Licence From OGC
The ‘Valley’ of Despair
     Valley




      © Crown Copyright 2007. Reproduced Under Licence From OGC
                     © 2011 Service Management Dynamix™
   Involve the stakeholders (in the beginning
    and throughout)
   “It’s not practice that makes p
              p                   perfect …it’s
    perfect practice that makes perfect”                       – Vince Lombardi


    ◦ (Target your communications)
   Vendor involvement d
    V d i      l       does not end at
                                  d
    deployment!
    ◦ This tool is strategic to your ITSM practice!
   Think Customer!


                          © 2011 Service Management Dynamix™
   It is okay to manage request fulfillment as
    part of the incident management module of
         t f th i id t               t    d l f
    your tool …as long as you respect SLA targets
    differentlyy
   Silos (across functions/processes) are not
    intended
   “No t l
    “N tools without the rules”
                 ith t th   l ”
   Know your organization strategy (business &
    IT)
   Synchronization of closed loops
   Culture …CULTURE …CULTURE!
                           CULTURE!

                       © 2011 Service Management Dynamix™
© 2011 Service Management Dynamix™

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We Don't Like our Service Management Tool

  • 1. ITSM Academy Webinar Series Presented by Keith D. Sutherland K ihD S h l d Service Management Dynamix, LLC April 21, 2011
  • 2. About ITSM Academy  Accredited Education  Since 2003 - Tens of Thousands  Certified Process Design Engineer (CPDE) Trained and Certified  ITIL® Foundation  ITSM Professional Diplomas  Change/Support/SLM  ITIL Capability (OSA|PPO|RCV|SOA)  Public Classes throughout U.S.  ITIL Lifec cle (SS|SD|ST|SO|CSI) Lifecycle  Corporate On-Site Classes  ITIL Managing Across the Lifecycle (MALC)  Virtual Classes  ITIL Service Manager Bridge  Courseware Licensing  ISO/IEC 20000 Foundation /  Corporate & Partner (GEM)  MOF Foundation  Alumni Program  Practical, Value-Add Workshops p  PMI Global Education Provider  ITSM Leadership  Federal Government (GSA)  ITIL, MOF, ISO 20K Overviews Contractor  Apollo 13, Visible Ops: The Class 13  Certified Woman-Owned Woman Owned  And more! ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries © ITSM Academy 2 Welcome!
  • 3. Service Management Dynamix ™, LLC, is a South , Carolina based organization, with offices in Rock Hill, SC and Peoria, IL. SMDx is dedicated to delivering high quality IT Service Management high-quality training, specialized workshops, and consulting services - all based on the IT Infrastructure Library.  ITIL® is a registered trademark of the Office of Government Commerce (OGC). The Swirl logo™ is a Trade Mark of the Office of Government Commerce ©2011 Service Management Dynamix™
  • 4. The open Th  The big picture  Processes and control loops  ITSM Enterprise Tool selection  Retro-fitting (Continual Service Improvement)  Organizational Change Management  The close © 2011 Service Management Dynamix™
  • 5. “it’s not fair that we held to the same targets for service requests that we are for incidents”  “we have short term people making long term decisions decisions”  “I liked our previous tool much better – wish we were still on itit”  “the area to record knowledge has been grayed out in the tool” g y  “our tool sucks”  “our strategy! …what’s that?” © 2011 Service Management Dynamix™
  • 6. Value Creation Perceptions Preferences Value is defined by both business outcomes and perceptions filter Business outcomes t Perceptions are influenced by service attributes and customer’s context self image The customer defines and differentiates value Service providers must demonstrate value, Attributes Influence perceptions and respond to preferences What Wh customers value is frequently different l i f l diff from what the Service Provider believes it delivers. © Crown Copyright 2007. Reproduced Under Licence From OGC
  • 7. the importance of understanding your process requirements and selecting tools that can fulfill the majority of your requirements.  review the current tools to ensure that all of the functionality and capability of those tools are being realized before investing in additional tools. tools  there is a significant dependence on the success of any tool/process deployment on how effective the communication is, and how effective that communication addresses cultural and organizational issues. g © 2011 Service Management Dynamix™
  • 8. The ITSM Lifecycle © Crown Copyright 2007. Reproduced Under Licence From OGC
  • 9. © 2011 Service Management Dynamix™
  • 11. ITIL® Processes Are ‘Closed Loop’ Systems Service Strategy Service Design Portfolios, Standards and policies Technical Architectures and performance standards Norm Control Compare Monitor Input Output Input NEXT Activity PROCESS © Crown Copyright 2007. Reproduced Under Licence From OGC
  • 12. The ITSM ‘Closed’ Loop © Crown Copyright 2007. Reproduced Under Licence From OGC
  • 13. Tool Selection – the ‘front door’ approach What requirements? Scoring Evaluate products Identify products Rank the products Short listing Selection criteria Select product How much of the ‘out-of-the-box’ functionality of your tool is currently deployed? f t li tl d l d? © Crown Copyright 2007. Reproduced Under Licence From OGC
  • 14. Service Strategy SLA Targets & Service Design Incident Management Enterprise Request Service Problem Management Fulfilment Management Tool Known Configuration Ch Change Error Management Management Database Database Release & R l Deployment Management © 2011 Service Management Dynamix™
  • 15. Tool Utilization – ‘front door’ or ‘retro-fit’ ‘retro- Vision Mission Step 1 Step 2 Business and IT Alignment Step 3 Goals Goals Step 7 Step 4 Objectives Step 6 Step 5 CSF KPI Step 1 Step 2 Business and Step 3 Metrics IT Alignment Goals Step 7 Step 4 Measurements Step 6 Step 5 © Crown Copyright 2007. Reproduced Under Licence From OGC
  • 16. The ‘Valley’ of Despair Valley © Crown Copyright 2007. Reproduced Under Licence From OGC © 2011 Service Management Dynamix™
  • 17. Involve the stakeholders (in the beginning and throughout)  “It’s not practice that makes p p perfect …it’s perfect practice that makes perfect” – Vince Lombardi ◦ (Target your communications)  Vendor involvement d V d i l does not end at d deployment! ◦ This tool is strategic to your ITSM practice!  Think Customer! © 2011 Service Management Dynamix™
  • 18. It is okay to manage request fulfillment as part of the incident management module of t f th i id t t d l f your tool …as long as you respect SLA targets differentlyy  Silos (across functions/processes) are not intended  “No t l “N tools without the rules” ith t th l ”  Know your organization strategy (business & IT)  Synchronization of closed loops  Culture …CULTURE …CULTURE! CULTURE! © 2011 Service Management Dynamix™
  • 19. © 2011 Service Management Dynamix™