47. Ill-deļ¬ned problems
cause insanity and vanity
We attempt the impossible: āboil the oceanā
in no time at great cost
We believe the unbelievable: unwarranted
claims from agencies and software vendors
48. Ill-deļ¬ned problems
cause insanity and vanity
We attempt the impossible: āboil the oceanā
in no time at great cost
We believe the unbelievable: unwarranted
claims from agencies and software vendors
We become irresponsible: we serve
ourselves and declare victory at the expense
of our teams and users
54. Your site is a
complex adaptive system
John Holland:
āA Complex Adaptive System
is a dynamic network of
many agents acting in parallel,
constantly acting and reacting
to what the other agents are
doing.ā
58. Your site is a moving target
built upon moving targets
59. Your site is out of your control
more John Holland:
āThe control of a complex adaptive system
tends to be highly dispersed and
decentralized... āThe overall behavior of the
system is the result of a huge number of
decisions made every moment by many
individual agents.ā
62. Regime A:
āWeāve gotconstant
The to pendulum swing
get control of
this messā Regime B:
āLetās let a
thousand ļ¬owers
bloomā
63. Regime A:
āWeāve gotconstant
The to pendulum swing
get control of
this messā Regime B:
āLetās let a
thousand ļ¬owers
bloomā
Regime C:
āWeāve got to
get control of
this messā
64. Friends are hard to ļ¬nd
and harder to keep
āThree weeks after the redesign, unique daily visits to
the ļ¬agship Gawker blog slumped by 50 per cent...ā
65. Friends are hard to ļ¬nd
and harder to keep
Andy Budd:
"People expect the
pain of losing something
to be greater than the
value gained from
its replacement"
http://ind.pn/gSKcnH
āThree weeks after the redesign, unique daily visits to
the ļ¬agship Gawker blog slumped by 50 per cent...ā
66. āThe perfect is the
enemy of the good.ā
Voltaire might
have added:
āConstant change
means never having
to say youāre sorry.ā
68. But you must reļ¬ne
1. Prioritize: Identify the important problems
regularly
2. Tune: Address those problems regularly
3. Be opportunistic: Look for low-hanging fruit
75. Zipf is everywhere
ā¢ A few search queries go a long way
ā¢ A few documents go a long way
ā¢ A little bit of navigation goes a long way
ā¢ A few of your audiences matter the most
ā¢ ...
87. User Research Landscape
Which of us can you do
monthly? weekly? daily?
from Christian Rohrer: http://is.gd/95HSQ2
88. #3: Be an opportunist:
ļ¬nd the low-hanging fruit
89. #3: Be an opportunist:
ļ¬nd the low-hanging fruit
ā” High priorities with low costs
90. #3: Be an opportunist:
ļ¬nd the low-hanging fruit
ā” High priorities with low costs
ā” Semantic webs to support contextual navigation
91. #3: Be an opportunist:
ļ¬nd the low-hanging fruit
ā” High priorities with low costs
ā” Semantic webs to support contextual navigation
ā” Small improvements to search
96. More fruit:
contextual navigation
More fruit: improving
contextual navigation a la BBC
http://slidesha.re/fzChQB
97. More fruit:
small search
More fruit:
teaching the search engine
to be smart at Hewlett-Packard
98. More fruit:
small search
More fruit:
teaching the search engine
to be smart at Hewlett-Packard
99. More fruit:
small search
More fruit:
teaching the search engine
to be smart at Hewlett-Packard
100. Life by a thousand cuts
50% of users are search dominant
x 5% of all queries are typos, fixed by spell checking.
2.5% improvement to the UX
50% of all users are search dominant
x 30% (add best bet results to top 100 queries)
15% improvement to the UX
Ditto for improving content, search results design,
navigation designā¦
See the Independent (extensively quotes Andy Budd): http://www.independent.co.uk/life-style/gadgets-and-tech/features/website-redesign-a-design-for-strife-2248852.html\n
http://www.nothingfromnothing.net/wp-content/uploads/2009/08/ethics-IR.jpg\n Agencies: stop sucking at the teat of your clients like parasites\n Clients: fire your agencies\n Teams: stop getting comfortable and taking the easy route\n