The document outlines a presentation about social media and destination marketing. It discusses what social media is, why businesses should care about social media, and how individuals can contribute to destination marketing using social media. It then presents a case study of the #ExperienceIligan social media campaign launched by Iligan Bloggers Society, Inc. to promote Iligan City through sharing blog posts, photos, and videos with the hashtag #ExperienceIligan across Facebook, Twitter, and Instagram. The campaign saw increased awareness of Iligan City online and engagement during a related Twitter chat.
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Social media Tourism | lovettejam
1. S e p t e m b e r 1 4 , 2 0 1 5
S t . M i c h a e l ’s C o l l e g e , I l i ga n C i t y
2. About Me
Founder, Iligan Bloggers Society, Inc.
Blogger, TravelJams.com & LovetteJam.com
Digital Media Professional, Project Manager /
Social Media Manager / Digital
Marketing Specialist / Content Writer /
Graphic Designer
4. Topic Outline
What is Social Media?
Why should you care about social media?
How can you contribute to destination marketing
using social media?
Case Study: The #ExperienceIligan Campaign
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6. -Heidi Cohen
Rivers ide Ma rketing Stra tegies
Social Media are the platforms that enable the
interactive web by engaging users to participate
in, comment on and create content as means of
communicating with their social graph, other
users and the public.
“
7. Simply put…
Click here to learn more!
Social Media
is people having
conversations
online.
14. In the Philippines…
• 44,200,540 Internet users as of Dec/13, 41.1% penetration,
per Internet World Stats.
• 29,890,900 Facebook users on Dec 31/12, 27.8%
penetration
• The internet audience in the Philippines is the fastest-
growing in the Southeast Asia region, growing by 22% since
March 2012.
Source: Internet World Stats
15. What are Filipinos doing online?
Source: 2013 Southeast Asia Digital Future in Focus
16. What are Filipinos doing online?
Source: 2013 Southeast Asia Digital Future in Focus
51. Other Ideas
• Black Pencil Project – Pinay Solo Backpacker
• Project Jomalig – Journeying James
• Pens of Hope Davao – Dan Guillano
• BookSail: Braving Philippine Seas for Literary
– Che of Backpacking Pilipinas
52. Passion with purpose is highly contagious.
Make a difference, and keep the fire burning.