Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

5 Ways Social Media Changed the Way We Do Business

Ad

5 WaysSocialMedia ChangedtheWayWeDo Business 
Honza Páv, 20. 11. 2014 
New York University in Prague

Ad

Let's start withdefinitionsSocialmedia vs. Socialnetworks 
Are IM apps likeWhatsApp, Skype orViberregarded as SocialMedia?...

Ad

Let's start withdefinitions"Doingbusiness" as sellingto people 
•Itis not about marketing anymore–business model and other...

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Nächste SlideShare
The Three C's for Startups
The Three C's for Startups
Wird geladen in …3
×

Hier ansehen

1 von 45 Anzeige
1 von 45 Anzeige

5 Ways Social Media Changed the Way We Do Business

Herunterladen, um offline zu lesen

This presenations attemps to answer the question How does social media change business. The question i really tough - in this deck, you can find 5 direction that can be considered.

This presenations attemps to answer the question How does social media change business. The question i really tough - in this deck, you can find 5 direction that can be considered.

Weitere Verwandte Inhalte

5 Ways Social Media Changed the Way We Do Business

  1. 1. 5 WaysSocialMedia ChangedtheWayWeDo Business Honza Páv, 20. 11. 2014 New York University in Prague
  2. 2. Let's start withdefinitionsSocialmedia vs. Socialnetworks Are IM apps likeWhatsApp, Skype orViberregarded as SocialMedia? SocialMedia SocialNetworks DiscussionForums Photoand Video Sharing Comments Blogs Reviews Facebook Twitter Google+ Foursquare Lide.cz FinExpert Omlazeni Babinet YouTube Stream.cz Flickr Rajče.cz Galerie.cz iDnes.cz Novinky.cz Měšec.cz Blogger Medium.com Wordpress Blog.cz Estranky.cz Heureka Eshopy Scuk.cz TripAdvisor Hotels.com
  3. 3. Let's start withdefinitions"Doingbusiness" as sellingto people •Itis not about marketing anymore–business model and other parts of business becamea marketing tool •Scale –I try to look at the topic from both the small and big scale ofbusiness •B2B issligthlydifferent, willbecoveredpartly
  4. 4. 1. SOCIAL MEDIA BROUGHT EFFICIENT TWO-WAY COMMUNICATION
  5. 5. Differences betweenmassand networkedmedia Source: flatworldknowledge.com
  6. 6. Businesses are forcedto communicate In thecontextofTwitter, source: marketingland.com
  7. 7. Businesses are forcedto communicate In thecontextofTwitter, source: marketingland.com
  8. 8. Businessesare forcedto communicate My thoughtwas: „Theywon‘treplyon e-mail. On Facebook, theyhaveto“.
  9. 9. Businesses are forcedto communicate In thecontextofTwitter, source: marketingland.com
  10. 10. Customer care is a differentiating factor Source: orchard.co.uk
  11. 11. Everycompanyisa media companyCommunicationisnot a campaignanymore. Hero, Hub, Hygieneframework
  12. 12. Everycompanyisa media companyStorytellingisaboutvision source Companiesthattellgreatstoriesusuallyhavestrongvisions. Ifyouthinkyouhavenothingto say, start withthereasonwhyyou‘rein thebusiness
  13. 13. Is it reallyefficient? Orisita blackholewhereyoulostmoney? Source:Superbwallpapers.com
  14. 14. Ifdone withouta strategy, youwillpropablyfail Regardingstrategies, itcanbebuildfrombottomup by executinga vision and iterating. But youhaveto createyourstrategyFramework oneday…
  15. 15. 2. SOCIAL MEDIA CHANGED THE WAY PEOPLE DECIDE ABOUT PRODUCTS
  16. 16. Commoditizationand technology developementinfluence buyingdecisions
  17. 17. Brandscanreacton opportunities. Itismore thanjust showingads. Buildinga relationshipin real-time
  18. 18. Fakereviews Source: Lifehacker.com Gartner Says By 2014, 10-15 Percent of Social Media Reviews to Be Fake, Paid for By Companies(Gartner.com)
  19. 19. Brandscananalyzethedata and betterunderstandcustomers‘ needs Reporting & monitoring Analysis& advancedvisualization
  20. 20. Brandscananalyzethedata and betterunderstandenvironmentand relationships Source: honzapav.cz
  21. 21. 3. BUSINESSES, ESPECIALLYTHESMALL ONES HAVE NEWTOOLS
  22. 22. No free reachon Facebook anymore, but still…
  23. 23. Guesshowmany fansdoesthisPagehave?
  24. 24. Toolsforbusiness beforeand now Before After Advertisingwassoooexpensive Nowyoucanbuyadson Facebook etc. Reachingnichesegmentswasalmostimpossiblebeforedata fromsocialmedia and geolocation Withinseveralclicks, youcanset up a campaigntargetingvariousbehavioralorinterest-basedsegments Websitecouldbedone onlybyprofessionals Just useWordpressorSquarespace Businessintelligencetoolswereonlyfromcorporateworld Nowtheyare accessible(not cheap) withQlik, KlipfolioorGoodData Many others: Google Analytics, Hootsuite, NodeXL, Open Refine, PHP, APIs, …
  25. 25. Thegrowingneedforskilledpeople 1.Beableto thinklong-term (strategically) 2.KnowProject Management (not tools, but principles) 3.Learnwriting(italsohelpsin thinking) 4.UnderstandExcel 5.Befamiliarwithgraphicdesign tools(Photoshop, Gimp) 6.Don‘ t beaffraidofcoding(HTML, CSS, PHP)
  26. 26. 4. SOCIAL MEDIA BROUGHT MORE DATA INTO BUSINESS
  27. 27. Thearchitectureofsocialmedia posts
  28. 28. „It‘sjust a metadata“ “It does not collect the content of any communication, nor do the records include names or locations. The NSA only collects the type of information found on a telephone bill: phone numbers of calls placed and received, the time of the calls and duration."
  29. 29. „It‘sjust a metadata“
  30. 30. SocialData are richsource ofknowledgeWealreadytalkedaboutanalysis… Source: honzapav.cz
  31. 31. BenefitsforbusinessesSocialData in CRM systems Source: stratablue.com
  32. 32. BenefitsforbusinessesTailor-made Services/ Content
  33. 33. BenefitsforbusinessesTailor-made Services/ Content
  34. 34. Much betteradvertising: Allowingsegmentingand remarketing Women25 –45, 2+ childrenathousehold OR Mothersinterestedin childcare and commonChildren‘scerealbuyersimilarto peoplewhobuycerealson ourwebsite
  35. 35. Much betteradvertising: Allowingsegmentingand remarketing
  36. 36. 5. SOCIAL MEDIA ARE CHANGING THE WAY ADVERTISINGBUSINESS WORKS
  37. 37. Do youknowSocialbakers? TheyexistbecauseofSocialMedia.
  38. 38. Do youknowOgilvy? Theyneedto changeand evolvetheirservices.
  39. 39. Do youknowO2? Theyevolveinternallyto facilitatethebenefitsofSocialMedia.
  40. 40. Do youknowLovebrand? Theyneedto explainwhatistherole ofSocialMedia in brandstrategiesforSMB‘s, not just sellingadsorSEO.
  41. 41. FINALLY… SEVERALTAKE-AWAYS
  42. 42. Knowingprinciplesand benefitsofSocialMedia bringisa must, knowing all features facebook has isnot.
  43. 43. Allmedia are convergingwith„social“ elements. Itisanevolvedenvironment, not a tool. SocialMedia SocialNetworks DiscussionForums Photoand Video Sharing Comments Blogs Reviews Facebook Twitter Google+ Foursquare Lide.cz FinExpert Omlazeni Babinet YouTube Stream.cz Flickr Rajče.cz Galerie.cz iDnes.cz Novinky.cz Měšec.cz Blogger Medium.com Wordpress Blog.cz Estranky.cz Heureka Eshopy Scuk.cz TripAdvisor Hotels.com
  44. 44. Pleaseaskquestions! Orfollow-up atmy email addresshonza@lovebrand.czoron Twitterhandle @honzapav. <3

×